---
title: "Reviews — extra mature cheddar cheese - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/extra-mature-cheddar-cheese/reviews"
last_updated: "2026-07-31T19:07:56.837Z"
locale: en
meta:
  description: "Niche score 54/100 · £1.8M/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £1.8M/yr market · 2.7M searches/yr. Prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — extra mature cheddar cheese - Flapen"
---

# **extra mature cheddar cheese**

**Worth a look**

Shows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list.

Market size 92Growth 23Conversion 100Competition 60Returns 100Price range 0Avg price 9Brand share 14Review moat 66Quality gap 24

**Conversion**

**Incredible****20.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.8M**

£1.8M/yr · 2.7M searches

**Review moat**

**Good****850.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£3.26**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.62–£5.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100