---
title: "Evian Water — £389K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/evian-water"
last_updated: "2026-07-31T17:56:51.006Z"
locale: en
meta:
description: "Niche score 46/100 · £389K/yr market · 277K searches/yr · £9.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £389K/yr market · 277K searches/yr · £9.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evian Water — £389K/yr Amazon UK Niche (2026) - Flapen"
---
# **evian water**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 76Conversion 96Competition 5Returns 100Price range 0Avg price 33Brand share 0Review moat 36Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+63.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£389K**
£389K/yr · 277K searches
**Review moat**
**Okay****2,903.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.44–£14.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, evian water is a £389K/yr Amazon United Kingdom market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evian water market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£795K–£994K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- evian100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +63.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/evian-water/trend)
## **Top evian water search terms**
- **evian water**147K/yr+46.5%10.3% conv. - **evian**87K/yr+19.7%15.7% conv. - **evian water bottle wimbledon**13K/yr>1,000%0.0% conv. - **evian water bottle**7K/yr>1,000%0.4% conv. - **water evian**15K/yr+15.0%10.6% conv. - **evian reusable water bottle**2K/yr+897.9%0.0% conv. - **avian water**3K/yr+32.4%8.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/evian-water/search-terms)
## **Top evian water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£58K30%£117K45%£175K60%£233K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evian Still Natural Mineral Water 6 x 1.5L**evian**£4.54**4.8★3,167 rev](https://www.amazon.co.uk/dp/B01A6JXX3A) [2**Evian Still Mineral Water 24 x 0.5L**evian**£11.37**4.6★7,986 rev](https://www.amazon.co.uk/dp/B01A6JY2K8) [3**Evian Still Natural Mineral Water 12 x 750 ml**evian**£11.04**4.6★7,986 rev](https://www.amazon.co.uk/dp/B075JMQV1M) [4**Evian Natural Mineral Water Bottles Net Weight 1.5 L Pack of 8**evian**£10.95**4.5★51 rev](https://www.amazon.co.uk/dp/B07CJ7W21T) [5**Evian Mineral Water 6x50cl**evian**£3.44**4.7★677 rev](https://www.amazon.co.uk/dp/B06Y69YQDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evian Natural Spring Mineral Rich Water Bottle 24 X 500 ml**evian**£14.20**73 rev2y ago](https://www.amazon.co.uk/dp/B072PRL27M) [**Evian Natural Mineral Water Bottles Net Weight 1.5 L Pack of 8**evian**£10.95**51 rev4y ago](https://www.amazon.co.uk/dp/B07CJ7W21T) [**Evian Mineral Water 6x50cl**evian**£3.44**677 rev7y ago](https://www.amazon.co.uk/dp/B06Y69YQDM) [**Evian Still Mineral Water 330 ml (Pack of 24)**evian**£14.02**387 rev7y ago](https://www.amazon.co.uk/dp/B07JFH3QVK) [**Evian Still Natural Mineral Water 12 x 750 ml**evian**£11.04**7,986 rev8y ago](https://www.amazon.co.uk/dp/B075JMQV1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Evian Still Mineral Water 330 ml (Pack of 24)**evian**£14.02**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B07JFH3QVK) [**Evian Still Natural Mineral Water 6 x 1.5L**evian**£4.54**4.8★**▲ 28%**](https://www.amazon.co.uk/dp/B01A6JXX3A) [**Evian Still Natural Mineral Water 12 x 750 ml**evian**£11.04**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B075JMQV1M) [**Evian Mineral Water 6x50cl**evian**£3.44**4.7★**— 8%**](https://www.amazon.co.uk/dp/B06Y69YQDM) [**Evian Natural Spring Mineral Rich Water Bottle 24 X 500 ml**evian**£14.20**4.5★**▼ 22%**](https://www.amazon.co.uk/dp/B072PRL27M)
**~~View all trending →~~**
## **What buyers say about evian water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“the best quality of water youll find for the price”*
**Value For Money**20%
*“Value for money”*
**Taste-Overall**15%
*“Great Tasting Water”*
**Moist/Dry**10%
*“Pure water for hydration”*
**Size-Overall**5%
*“perfect size for small back”*
**Freshness**5%
*“It's refreshing, and mixed with fruit juices in summer, it's an absolute must have in my kitchen”*
### **What buyers complain about **
**Dilute/Watery**33%
*“More like stale tap water”*
**Smell**25%
*“all six in one pack smell like detergent”*
**Taste-Overall**25%
*“It has a chemical taste”*
**Quality-Overall**8%
*“water quality poor”*
**Advertised Vs Actual Product**8%
*“dont look like it”*
## **Common questions**
- **Is evian water profitable to sell on Amazon United Kingdom?**
- The niche generates £389K/yr across 7 tracked products. 90-day search growth is +63.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the evian water niche?**
- 1 brands and 87 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in evian water?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Taste-Overall. The return rate is 0.0%.
- **When does demand for evian water peak?**
- Demand peaks in Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the evian water niche?**
- Listings span £3.44–£14.20; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,904 reviews — the moat a new listing must climb.
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