---
title: "Search terms — espresso martini - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/espresso-martini/search-terms"
last_updated: "2026-07-31T19:07:51.807Z"
locale: en
meta:
  description: "Niche score 58/100 · £90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — espresso martini - Flapen"
---

# **espresso martini**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 22Conversion 62Competition 53Returns 98Price range 68Avg price 76Brand share 73Review moat 94Quality gap 82

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****113.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.31**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£2.41–£41.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£90K**

£90K/yr · 109K searches

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")