---
title: "Products — ese coffee pods - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ese-coffee-pods/products"
last_updated: "2026-07-31T20:05:05.214Z"
locale: en
meta:
  description: "Niche score 51/100 · £305K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £305K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — ese coffee pods - Flapen"
---

# **ese coffee pods**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 14Conversion 82Competition 45Returns 100Price range 75Avg price 86Brand share 0Review moat 43Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.43**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£3.92–£48.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£305K**

£305K/yr · 179K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,222.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand