---
title: "Ese Coffee Pods — £305K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ese-coffee-pods"
last_updated: "2026-07-31T17:57:38.126Z"
locale: en
meta:
description: "Niche score 51/100 · £305K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £305K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ese Coffee Pods — £305K/yr Amazon UK Niche (2026) - Flapen"
---
# **ese coffee pods**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 14Conversion 82Competition 45Returns 100Price range 75Avg price 86Brand share 0Review moat 43Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.43**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£3.92–£48.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£305K**
£305K/yr · 179K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,222.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ese coffee pods is a £305K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ese coffee pods market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£291K–£389K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- illy75% - CAFFÈ BORBONE19% - Lavazza3% - PUREGUSTO2% - Black Donkey1%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -21.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/ese-coffee-pods/trend)
## **Top ese coffee pods search terms**
- **ese coffee pods**72K/yr-26.4%5.0% conv. - **illy coffee pods**47K/yr-15.3%8.8% conv. - **ese pods**21K/yr-29.3%4.3% conv. - **illy coffee capsules**7K/yr-4.3%4.6% conv. - **illy nespresso pods**6K/yr+1.7%7.4% conv. - **ese coffee pods for delonghi**10K/yr-37.7%4.5% conv. - **illy pods**3K/yr-2.5%8.7% conv. - **illy capsules**3K/yr-27.5%7.4% conv. - **ese pods coffee**4K/yr-25.4%3.8% conv. - **illy ese coffee pods**3K/yr-34.2%20.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ese-coffee-pods/search-terms)
## **Top ese coffee pods products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£31K20%£61K30%£92K40%£122K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**illy - ESE Coffee Pods - Classico Medium Roast - 100% Arabica Coffee - Compatible with ESE Machines - 18 Individually Wrapped Capsules**illy**£7.02**4.4★5,412 rev](https://www.amazon.co.uk/dp/B000TFSKLM) [2**illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£40.70**4.5★227 rev](https://www.amazon.co.uk/dp/B09JGVSHBX) [3**illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£3.92**4.4★1,355 rev](https://www.amazon.co.uk/dp/B07QRZ5T9N) [4**Illy Coffee - iperEspresso Capsules - Coffee Pods - Classico Medium Roast - 100% Arabica Beans - for Espresso and Cappuccino - Compatible - 6 x 18 Pods**illy**£48.42**4.6★3,472 rev](https://www.amazon.co.uk/dp/B07M8S1B64) [5**illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£40.63**4.6★125 rev](https://www.amazon.co.uk/dp/B09JGW39HP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caffè Borbone Red Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems**CAFFÈ BORBONE**£8.48**522 rev1y ago](https://www.amazon.co.uk/dp/B071Y1SHV7) [**Caffè Borbone Black Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems**CAFFÈ BORBONE**£8.01**1,625 rev2y ago](https://www.amazon.co.uk/dp/B074KH9K9V) [**Caffè Borbone Gold Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems**CAFFÈ BORBONE**£9.58**637 rev2y ago](https://www.amazon.co.uk/dp/B077MMS1JX) [**Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)**Lavazza**£31.64**152 rev3y ago](https://www.amazon.co.uk/dp/B07RF6QHC8) [**illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£40.70**227 rev3y ago](https://www.amazon.co.uk/dp/B09JGVSHBX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)**Lavazza**£31.64**4.2★**▲ 230%**](https://www.amazon.co.uk/dp/B07RF6QHC8) [**Caffè Borbone Black Coffee Blend Compostable Pod 150 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems**CAFFÈ BORBONE**£19.75**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B01B1WS3RM) [**illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£3.92**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B07QRZ5T9N) [**illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£40.63**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B09JGW39HP) [**illy Coffee - Intenso Espresso Coffee Pods - Dark Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10**illy**£38.13**4.3★**▲ 50%**](https://www.amazon.co.uk/dp/B09JGTQ2BG)
**~~View all trending →~~**
## **What buyers say about ese coffee pods**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Amazing taste”*
**Caffeine Content**18%
*“Very good and creamy coffee”*
**Value For Money**12%
*“Worth the money”*
**Flavor**8%
*“Love the flavour”*
**Ease Of Use**7%
*“Easy to use”*
**Quality-Overall**6%
*“Fantastic quality of coffee”*
**Advertised Vs Actual Product**3%
*“Product is as i expected”*
**Ease Of Cleaning**1%
*“very clean”*
**Eco Friendliness**1%
*“The pods can go on the compost heap so theyre good for the planet”*
**Color**1%
*“in my opinion best black”*
### **What buyers complain about **
**Taste-Overall**19%
*“Definitely not to my taste anyway”*
**Bitter**19%
*“Too bitter for me”*
**Value For Money**16%
*“Too expensive”*
**Compactness**6%
*“the pod is too compact”*
**Ease Of Use**6%
*“wont go through the machine”*
**Texture/Consistency-Overall**6%
*“isnt creamy at all”*
**Size-Overall**6%
*“Wrong size”*
**Caffeine Content**6%
*“Awful only water come out no coffee”*
**Flavor**3%
*“Not the classic Illy flavour”*
**Burnt/Roasted/Overbaked**3%
*“Taste burnt, not sure why”*
## **Common questions**
- **Is ese coffee pods profitable to sell on Amazon United Kingdom?**
- The niche generates £305K/yr across 20 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ese coffee pods niche?**
- 5 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ese coffee pods?**
- Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.
- **When does demand for ese coffee pods peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the ese coffee pods niche?**
- Listings span £3.92–£48.42; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.
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