---
title: "Search terms — erythritol - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/erythritol/search-terms"
last_updated: "2026-07-31T19:07:02.309Z"
locale: en
meta:
  description: "Niche score 41/100 · £228K/yr market · 302K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £228K/yr market · 302K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — erythritol - Flapen"
---

# **erythritol**

**Skip it**

Prices mostly outside the sweet spot ($4.88–$13.96) — this niche doesn't clear our bar today.

Market size 43Growth 37Conversion 83Competition 12Returns 100Price range 0Avg price 23Brand share 17Review moat 25Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£228K**

£228K/yr · 302K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,722.11**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.41**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£4.88–£13.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100