---
title: "Eno — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/eno"
last_updated: "2026-07-31T17:54:50.259Z"
locale: en
meta:
description: "Niche score 42/100 · £100K/yr market · 154K searches/yr · £7.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £100K/yr market · 154K searches/yr · £7.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eno — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **eno**
**Skip it**
Prices mostly outside the sweet spot ($4.57–$10.57) — this niche doesn't clear our bar today.
Market size 25Growth 37Conversion 82Competition 30Returns 100Price range 0Avg price 20Brand share 16Review moat 75Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****493.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£100K**
£100K/yr · 154K searches
**Avg price**
**Bad****£7.34**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.57–£10.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eno is a £100K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eno market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£110K–£147K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **14%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**40**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- Eno56% - Puregro18% - Coqueiro11% - KAMZCO5% - CAEMORA3% - DMG Select3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.
5K4KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/eno/trend)
## **Top eno search terms**
- **eno**79K/yr+36.1%6.4% conv. - **enos salts original**43K/yr-20.5%15.8% conv. - **eno salts**15K/yr-16.3%11.7% conv. - **enos**8K/yr-19.5%18.4% conv. - **eno fruit salt**4K/yr-20.5%14.3% conv. - **enos salts**4K/yr-18.6%13.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/eno/search-terms)
## **Top eno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eno Fruit Salt Regular 100 Gram - 3 Pack**Eno**£10.57**4.4★887 rev](https://www.amazon.co.uk/dp/B00CZ54VHQ) [2**ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach**Puregro**£10.43**4.6★226 rev](https://www.amazon.co.uk/dp/B0DWXVBPND) [3**15 X Eno Fruit Salt Lemon Flavour 5 Gram Each**Coqueiro**£4.57**4.6★717 rev](https://www.amazon.co.uk/dp/B01AVIYWS6) [4**Eno (3.5oz. 100g) by Eno**Eno**£4.88**4.4★1,779 rev](https://www.amazon.co.uk/dp/B000JWM7JG) [5**Eno Fruit Salt Regular Flavour 15 Sachets X 5 Grams**Eno**£4.82**4.5★664 rev](https://www.amazon.co.uk/dp/B00KRANEOC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eno Fruit Salt Regular 100 Gram (1)**Masala Cottage**£7.07**17 rev8mo ago](https://www.amazon.co.uk/dp/B0G1VZ2WZY) [**ENO Fruit Salt Regular 100g Pack of 2 Fast Relief from Acidity Gentle on Your Stomach**Puregro**£8.66**44 rev1y ago](https://www.amazon.co.uk/dp/B0DWXNF684) [**ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach**Puregro**£10.43**226 rev1y ago](https://www.amazon.co.uk/dp/B0DWXVBPND) [**2 x 100g ENO Fruit Salt Combo Pack | Quick & Effective Relief from Acid Reflux Indigestion & Acidity | Orange & Lemon**KAMZCO**£9.14**96 rev1y ago](https://www.amazon.co.uk/dp/B0DMFR9HMP) [**ENOFast Relief Fruit Salt Regular Flavour 30x Antacid Sachets | Relief from Acidity Flatulence Gas and Indigestion Issues | Quick & Effective**CAEMORA**£8.34**69 rev1y ago](https://www.amazon.co.uk/dp/B0DFZJVQJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eno Fruit Salt Antacid- 5g Sachets- Variety Pack - Regular x 10 Lemon x 10 Orange x 5 Cola x 5 = Total 30 sachets | Effervescent Relief from Flatulence and Indigestion Issues | Quick & Effective**DMG Select**£8.91**4.7★**▲ 85%**](https://www.amazon.co.uk/dp/B0B8TKGDLT) [**ENO Fruit Salt Regular 100g Pack of 2 Fast Relief from Acidity Gentle on Your Stomach**Puregro**£8.66**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B0DWXNF684) [**Eno (3.5oz. 100g) by Eno**Eno**£4.88**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B000JWM7JG) [**Eno Fruit Salt Regular 100 Gram - 3 Pack**Eno**£10.57**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B00CZ54VHQ) [**Eno Fruit Salt Orange Antacid Powder Baking Soda for Indigestion Heartburn Flatulence 30 Sachets 5 G Each 30 Sachets 5 g Each**Eno**£7.01**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B015KIPEH0)
**~~View all trending →~~**
## **What buyers say about eno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Good value for money”*
**Taste-Overall**10%
*“Easy to take, tastes ok and seems to help his symptoms”*
**Acid Regulator/Stomach Ache Relief**10%
*“excellent for easing all stomach discomforts”*
**Quality-Overall**8%
*“No complaints”*
**Advertised Vs Actual Product**7%
*“Does what what it says and works”*
**Salt Content**7%
*“Great wee sachets keeps salts fresh”*
**Ease Of Use**7%
*“Convenient and good”*
**Efficiency**7%
*“Its still effective”*
**Heart Health**6%
*“Just the best for heartburn & tasty too”*
**Regulates Digestion**5%
*“Very good for digestion”*
### **What buyers complain about **
**Salt Content**17%
*“Not a great replacement for Andrews salts”*
**Size-Overall**15%
*“the product is far too small”*
**Value For Money**11%
*“more expensive”*
**Taste-Overall**10%
*“The taste can be a bit strong depending on the flavour”*
**Quality-Overall**4%
*“all rubbish”*
**Acid Regulator/Stomach Ache Relief**2%
*“Upset stomach”*
**Ease Of Use**2%
*“in the last few years Ive found it difficult to obtain”*
**Advertised Vs Actual Product**2%
*“Not as expected”*
**Functionality-Overall**1%
*“Didn't work and made me throw up within 2 hours”*
**Dosage**1%
*“why design a tub that won't allow you to put a 5ml teaspoon in to get your dosage 🤔 also I know the weight is mentioned etc”*
## **Common questions**
- **Is eno profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the eno niche?**
- 8 brands and 40 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in eno?**
- Top complaints mined from reviews: Salt Content, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for eno peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eno niche?**
- Listings span £4.57–£10.57; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 493 reviews — the moat a new listing must climb.
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