---
title: "Search terms — energy drink - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/energy-drink/search-terms"
last_updated: "2026-07-31T08:11:04.582Z"
locale: en
meta:
  description: "Niche score 60/100 · £8.7M/yr market · 6.7M searches/yr · £14.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £8.7M/yr market · 6.7M searches/yr · £14.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — energy drink - Flapen"
---

# **energy drink**

**Launch it**

A $8.7M/yr market growing +9.0% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 36Conversion 83Competition 52Returns 100Price range 84Avg price 71Brand share 2Review moat 63Quality gap 23

**Market size**

**Incredible****£8.7M**

£8.7M/yr · 6.7M searches

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£3.27–£87.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.49**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****970.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand