---
title: "Energy Drink — £8.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/energy-drink"
last_updated: "2026-07-31T09:29:51.933Z"
locale: en
meta:
description: "Niche score 60/100 · £8.7M/yr market · 6.7M searches/yr · £14.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £8.7M/yr market · 6.7M searches/yr · £14.49 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Energy Drink — £8.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **energy drink**
**Launch it**
A $8.7M/yr market growing +9.0% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 36Conversion 83Competition 52Returns 100Price range 84Avg price 71Brand share 2Review moat 63Quality gap 23
**Market size**
**Incredible****£8.7M**
£8.7M/yr · 6.7M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£3.27–£87.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****970.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, energy drink is a £8.7M/yr Amazon United Kingdom market (6.7M searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **energy drink market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£8.7M–£11.6M**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**153**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**0%**
- Monster54% - Red Bull41% - Castore2% - Cellucor1% - by Amazon1% - SNEAK1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/energy-drink/trend)
## **Top energy drink search terms**
- **monster energy drink**1.3M/yr+12.4%5.8% conv. - **red bull**1.4M/yr-2.6%11.1% conv. - **monster**1.1M/yr+14.9%5.0% conv. - **energy drink**824K/yr+17.4%1.7% conv. - **redbull**549K/yr-5.6%2.7% conv. - **energy drinks**199K/yr+16.1%1.7% conv. - **monster ultra**133K/yr+109.7%8.6% conv. - **monster energy**164K/yr+27.0%4.4% conv. - **white monster**129K/yr+30.6%10.9% conv. - **red bull sugar free**132K/yr-1.5%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/energy-drink/search-terms)
## **Top energy drink products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£434K10%£868K15%£1.3M20%£1.7M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monster Ultra Energy Drink Zero Sugar 9 x 500 ml**Monster**£7.27**4.7★1,646 rev](https://www.amazon.co.uk/dp/B0BYPMKPZG) [2**Red Bull Energy Drink 250 ml x12**Red Bull**£7.79**4.7★8,643 rev](https://www.amazon.co.uk/dp/B072VTRG79) [3**Monster Energy Drink 9 x 500 ml**Monster**£7.53**4.7★1,027 rev](https://www.amazon.co.uk/dp/B0BYPJQ7BC) [4**Red Bull Energy Drink Sugar Free 250 ml (Pack of 12)**Red Bull**£8.40**4.6★3,370 rev](https://www.amazon.co.uk/dp/B072VRSSR2) [5**Monster Pipeline Punch Energy Drink 9 x 500 ml**Monster**£7.94**4.6★582 rev](https://www.amazon.co.uk/dp/B0BYPKZGTN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Bull Cherry Sakura Spring Edition 250ml 12 cans**Red Bull**£10.36**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GN24LGFV) [**Red Bull SF Summer 2025 Edition 250ml 4pk**Red Bull**£3.27**285 rev1y ago](https://www.amazon.co.uk/dp/B0F1V5LD45) [**Red Bull SF Winter 2024 Edition 250ml 4pk**Red Bull**£3.30**246 rev1y ago](https://www.amazon.co.uk/dp/B0F1V6YD1J) [**Castore Unisex Softshell Jacket (Redbull Racing)**Castore**£87.57**13 rev1y ago](https://www.amazon.co.uk/dp/B0DT28YV45) [**Monster Energy Zero 12 x500ml**Monster**£10.84**285 rev2y ago](https://www.amazon.co.uk/dp/B0D8KXDF5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castore Unisex Softshell Jacket (Redbull Racing)**Castore**£87.57**4.9★**▲ 292%**](https://www.amazon.co.uk/dp/B0DT28YV45) [**Red Bull Cherry Sakura Spring Edition 250ml 12 cans**Red Bull**£10.36**4.4★**▲ 173%**](https://www.amazon.co.uk/dp/B0GN24LGFV) [**Monster Ultra Energy Drink 4 x 500 ml**Monster**£4.21**4.8★**▲ 67%**](https://www.amazon.co.uk/dp/B06Y25N8S4) [**Monster Can Khaotic 500 ml (Pack of 12)**Monster**£12.47**4.7★**▲ 57%**](https://www.amazon.co.uk/dp/B09X1TDNW8) [**Monster Pipeline Punch Energy Drink 9 x 500 ml**Monster**£7.94**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0BYPKZGTN)
**~~View all trending →~~**
## **What buyers say about energy drink**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good value for money”*
**Taste-Overall**21%
*“Amazing taste”*
**Flavor**13%
*“crisp flavor I love”*
**Energy Level**6%
*“Gives you a big boost of energy”*
**Alcohol Flavor**5%
*“Very nice drink”*
**Quality-Overall**5%
*“Good variety”*
**Sweetness**4%
*“without the sugar”*
**Advertised Vs Actual Product**2%
*“As described”*
**Artificial Sweeteners**1%
*“Great taste and even better no artificial sweetners which I can't have”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**30%
*“Awful taste”*
**Flavor**13%
*“The cans feel a bit weak in terms of flavor”*
**Value For Money**11%
*“These cans are over priced”*
**Sweetness**4%
*“I find it way too sweet”*
**Dilute/Watery**3%
*“Absolutely rotten”*
**Quality-Overall**3%
*“Not very nice the powder is better”*
**Artificial Sweeteners**2%
*“People want the real sugar version of red bull because they don't like the sharp acrid taste of the artificial sweetener ones”*
**Durability**2%
*“Damaged”*
**Thickness**1%
*“Thin box”*
**Stale/Rotten/Spoiled**1%
*“Stale and flat”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is energy drink profitable to sell on Amazon United Kingdom?**
- The niche generates £8.7M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Launch it (60/100).
- **How competitive is the energy drink niche?**
- 6 brands and 153 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in energy drink?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- **When does demand for energy drink peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the energy drink niche?**
- Listings span £3.27–£87.57; the average listing price is £14.49 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.
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