---
title: "Electrolytes — £6.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/electrolytes"
last_updated: "2026-07-31T07:58:18.651Z"
locale: en
meta:
description: "Niche score 65/100 · £6.4M/yr market · 8.0M searches/yr · £9.20 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £6.4M/yr market · 8.0M searches/yr · £9.20 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Electrolytes — £6.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **electrolytes**
**Launch it**
A $6.4M/yr market growing +31.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 99Growth 57Conversion 82Competition 57Returns 100Price range 44Avg price 27Brand share 43Review moat 34Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£6.4M**
£6.4M/yr · 8.0M searches
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.71–£23.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,123.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.20**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, electrolytes is a £6.4M/yr Amazon United Kingdom market (8.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 65/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electrolytes market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£5.5M–£7.4M**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**16%**
- HIGH547% - Optimum Nutrition10% - Phizz8% - ViDrate8% - Science in Sport6% - Revival Shots5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.
350K250KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/electrolytes/trend)
## **Top electrolytes search terms**
- **electrolytes**4.6M/yr+23.9%6.2% conv. - **electrolyte drinks**288K/yr+109.0%1.2% conv. - **electrolytes tablets**533K/yr+32.4%6.5% conv. - **electrolytes sachets**369K/yr+51.4%3.4% conv. - **hydration sachets**295K/yr+57.8%3.1% conv. - **hydration tablet**233K/yr+43.7%8.5% conv. - **electrolytes powder**314K/yr-22.1%3.5% conv. - **zero electrolyte tablets**184K/yr+47.8%12.1% conv. - **rehydration sachets**122K/yr+67.8%4.4% conv. - **electrolyte tablets**129K/yr+69.2%4.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/electrolytes/search-terms)
## **Top electrolytes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£644K20%£1.3M30%£1.9M40%£2.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Berry 20 Tablets**HIGH5**£3.81**4.5★14,097 rev](https://www.amazon.co.uk/dp/B003AIF4Q4) [2**Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings**Optimum Nutrition**£6.71**4.1★688 rev](https://www.amazon.co.uk/dp/B0F6LS86JX) [3**HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Tropical 20 Tablets (20x Pack of 1)**HIGH5**£3.78**4.6★7,027 rev](https://www.amazon.co.uk/dp/B01ARQCN56) [4**Science in Sport Hydro Electrolyte Tablets - Four Key Electrolytes and B Vitamins - Sugar-Free Vegan & Gluten-Free Sports Hydration - Berry - 20 Effervescent Tablets**Science in Sport**£4.33**4.6★8,027 rev](https://www.amazon.co.uk/dp/B008AGN01C) [5**Vidrate Electrolytes Powder - Hydration Sachets Packed with Vitamins - Zero Sugar Rehydration Sachet with No Artificial Sweeteners & Preservatives - Mixed Berry Variety Pack 8 Electrolytes Sachets**ViDrate**£6.60**4.3★1,492 rev](https://www.amazon.co.uk/dp/B0B1QGZRGS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets**Free Soul**£22.91**139 rev7mo ago](https://www.amazon.co.uk/dp/B0G2712VLR) [**Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Variety Pack Lemon Lime Passionfruit Strawberry and Tropical Punch Flavours for Fast Hydration & Energy 16 Sachet Sticks**Liquid I.V.**£14.79**71 rev1y ago](https://www.amazon.co.uk/dp/B0F8HPSM35) [**Optimum Nutrition Electrolyte Powder Forest Berries Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings**Optimum Nutrition**£6.71**688 rev1y ago](https://www.amazon.co.uk/dp/B0F6LS86JX) [**Optimum Nutrition Electrolyte Powder Lemon Ready-to-Mix Formula Sodium Magnesium Potassium Food Supplement for Workouts and Intense Training 264 g 33 Servings**Optimum Nutrition**£6.65**348 rev1y ago](https://www.amazon.co.uk/dp/B0F6LX6TG5) [**Wellgard Electromight - Electrolytes Sachets Zero Sugar Rehydration Sachets with Magnesium Iron & Vitamin C Electrolyte Powder Sachets 20 Sachets**Wellgard**£11.08**329 rev1y ago](https://www.amazon.co.uk/dp/B0DVVYKCQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquid I.V. Hydration Multiplier Electrolyte Powder Mix Variety Pack Lemon Lime Passionfruit Strawberry and Tropical Punch Flavours for Fast Hydration & Energy 16 Sachet Sticks**Liquid I.V.**£14.79**4.5★**▲ 180%**](https://www.amazon.co.uk/dp/B0F8HPSM35) [**Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets**Free Soul**£22.91**3.9★**▲ 62%**](https://www.amazon.co.uk/dp/B0G2712VLR) [**HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Triple Pack 60 Tablets (20x Pack of 3)**HIGH5**£11.85**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B08834LR1Z) [**Revival Rapid Rehydration Sachets Electrolytes Powder High Strength Vitamin C B1 B3 B5 B12 Supplement Sachet Energy Drink Effervescent Electrolyte Hydration Tablets 12 Pack Assorted Flavours**Revival Shots**£19.32**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B08L8GF69F) [**HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Blackcurrant 20 Tablets (20x Pack of 1)**HIGH5**£3.88**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B092DB9K1G)
**~~View all trending →~~**
## **What buyers say about electrolytes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Fruity taste”*
**Flavor**14%
*“Great variety of flavours”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**8%
*“Good value for money”*
**Moist/Dry**7%
*“Very hydrating”*
**Solubility**6%
*“Easy to mix”*
**Energy Level**4%
*“Energy boost”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**2%
*“Easy to take”*
**Sweetness**1%
*“not over sweet”*
### **What buyers complain about **
**Taste-Overall**27%
*“Disgusting taste”*
**Salt Content**10%
*“Incredibly salty”*
**Flavor**9%
*“Bad Flavour”*
**Solubility**6%
*“doesn't mix well”*
**Value For Money**4%
*“really over priced”*
**Sweetness**3%
*“Too sweet”*
**Artificial Sweeteners**3%
*“contains artificial sweetener”*
**Dilute/Watery**1%
*“like diluting juice”*
**Quality-Overall**1%
*“Garbage”*
**Ingredients-Overall**1%
*“But i'm intolerant to a lot of the ingredients”*
## **Common questions**
- **Is electrolytes profitable to sell on Amazon United Kingdom?**
- The niche generates £6.4M/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Launch it (65/100).
- **How competitive is the electrolytes niche?**
- 13 brands and 129 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in electrolytes?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for electrolytes peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the electrolytes niche?**
- Listings span £3.71–£23.75; the average listing price is £9.20 (sweet spot $15–$100). The average incumbent carries 3,123 reviews — the moat a new listing must climb.
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