---
title: "Trend — elderflower liqueur - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/elderflower-liqueur/trend"
last_updated: "2026-07-31T19:07:40.066Z"
locale: en
meta:
  description: "Niche score 55/100 · £203K/yr market · 133K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £203K/yr market · 133K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — elderflower liqueur - Flapen"
---

# **elderflower liqueur**

**Worth a look**

Shows low returns (0.4%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 40Growth 95Conversion 85Competition 17Returns 98Price range 58Avg price 78Brand share 32Review moat 46Quality gap 20

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+119.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£16.13**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.11–£24.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,894.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£203K**

£203K/yr · 133K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")