---
title: "Elderflower Liqueur — £203K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/elderflower-liqueur"
last_updated: "2026-07-31T17:58:09.372Z"
locale: en
meta:
description: "Niche score 55/100 · £203K/yr market · 133K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £203K/yr market · 133K searches/yr. A concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elderflower Liqueur — £203K/yr Amazon UK Niche (2026) - Flapen"
---
# **elderflower liqueur**
**Worth a look**
Shows low returns (0.4%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Market size 40Growth 95Conversion 85Competition 17Returns 98Price range 58Avg price 78Brand share 32Review moat 46Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+119.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£16.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.11–£24.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,894.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£203K**
£203K/yr · 133K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, elderflower liqueur is a £203K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elderflower liqueur market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£202K–£242K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**10%**
- St Germain35% - Giffard24% - Edinburgh Gin14% - fiorente6% - Sathenay6% - Lillet4% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — +119.6% search growth over the last 90 days.
5K3KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/elderflower-liqueur/trend)
## **Top elderflower liqueur search terms**
- **elderflower liqueur**118K/yr+183.3%8.4% conv. - **giffard liqueur**5K/yr+37.7%1.0% conv. - **giffard**3K/yr+23.0%0.9% conv. - **elderflower liqueur for cocktails**2K/yr-85.1%7.2% conv. - **elderflower liqueur 70cl**2K/yr-89.6%7.4% conv. - **elderflower alcohol**2K/yr-89.7%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/elderflower-liqueur/search-terms)
## **Top elderflower liqueur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£41K30%£61K40%£81K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**St-Germain French Artisanal Elderflower Liqueur 20% vol. 50 cl / 500 ml - For the Light and Bright St-Germain Spritz Made with Wild Handpicked Elderflowers Transforms Any Cocktail**St Germain**£17.38**4.9★3,540 rev](https://www.amazon.co.uk/dp/B004JUT93Q) [2**Giffard Premium Elderflower | Hugo Spritz Cocktail Liqueur 70cl 20% ABV**Giffard**£14.97**4.6★394 rev](https://www.amazon.co.uk/dp/B00A4EZ822) [3**Edinburgh Gin Elderflower Gin Liqueur 50cl | 20% ABV | 100% Naturally Flavoured | Perfect in a Hugo Spritz Just Mix with Soda and Prosecco | Crafted for Cocktails | Perfect for Gifts**Edinburgh Gin**£10.53**4.8★12,421 rev](https://www.amazon.co.uk/dp/B008KIJSOS) [4**Fiorente Elderflower Liqueur 70cl perfect for making a Hugo Spritz all natural liqueur from wild Italian elderflower 20% ABV**fiorente**£19.29**4.7★112 rev](https://www.amazon.co.uk/dp/B00XL3VDCW) [5**Sathenay French Elderflower Liqueur 700ml make a perfect Hugo Spritz this summer. Delicately floral and light ABV 20%**Sathenay**£17.46**4.4★7 rev](https://www.amazon.co.uk/dp/B0DKPFHCTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mondoro Aperitivo Elderflower Italian Aperitif 70 CL | 14% ABV | Fresh and Floral Perfect for Creating the Ultimate Hugo Spritz Cocktail**Mondoro**£14.52**32 rev4mo ago](https://www.amazon.co.uk/dp/B0FR4838CW) [**Gordons Spritz Edition Lime & Elderflower | 14.7% vol | 50cl | Limited Edition | Made for Mixing with Prosecco | Fruity & Floral | Gin Liqueur**Gordon's**£8.11**8 rev11mo ago](https://www.amazon.co.uk/dp/B0FNDNQH6L) [**Burnt Faith Elderflower Liqueur 70cl | Fresh Delicate Spirit with Crisp Citrus Notes | Perfect for Spritz Cocktails and Summer**Burnt Faith**£18.44**4 rev1y ago](https://www.amazon.co.uk/dp/B0FDWZQ8TQ) [**Sathenay French Elderflower Liqueur 700ml make a perfect Hugo Spritz this summer. Delicately floral and light ABV 20%**Sathenay**£17.46**7 rev1y ago](https://www.amazon.co.uk/dp/B0DKPFHCTW) [**St-Germain French Artisanal Elderflower Liqueur Gift Set with 1 L Carafe 20% vol. 500 ml - Elegant Serve for the Light and Bright St-Germain Spritz Transforms Any Cocktail**St Germain**£22.16**189 rev3y ago](https://www.amazon.co.uk/dp/B0C3GW4Q83)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mondoro Aperitivo Elderflower Italian Aperitif 70 CL | 14% ABV | Fresh and Floral Perfect for Creating the Ultimate Hugo Spritz Cocktail**Mondoro**£14.52**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B0FR4838CW) [**Lillet Blanc - French Aperitif Light and Crisp with Citrus Hints Perfect as a Spritz Cocktail A blend of Wines and Fruit Infused Alcohol Natural Ingredients 95kcal with Light Tonic 75cl**Lillet**£13.93**4.8★**▲ 166%**](https://www.amazon.co.uk/dp/B004EAMAKA) [**Gordons Spritz Edition Lime & Elderflower | 14.7% vol | 50cl | Limited Edition | Made for Mixing with Prosecco | Fruity & Floral | Gin Liqueur**Gordon's**£8.11**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B0FNDNQH6L) [**Giffard Premium Elderflower | Hugo Spritz Cocktail Liqueur 70cl 20% ABV**Giffard**£14.97**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B00A4EZ822) [**St-Germain French Artisanal Elderflower Liqueur 20% vol. 50 cl / 500 ml - For the Light and Bright St-Germain Spritz Made with Wild Handpicked Elderflowers Transforms Any Cocktail**St Germain**£17.38**4.9★**— 6%**](https://www.amazon.co.uk/dp/B004JUT93Q)
**~~View all trending →~~**
## **What buyers say about elderflower liqueur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Delicious drink”*
**Gifting Purpose**17%
*“Lovely gift - recipient delighted”*
**Alcohol Flavor**16%
*“Delicious drink”*
**Value For Money**12%
*“fantastic product, competitive price”*
**Sweetness**5%
*“will sweeten up prosecco or nozecco very nicely”*
**Freshness**2%
*“very refreshing for the summer months”*
**Flavor**2%
*“Excellent value and superb taste and aroma”*
**Sour**2%
*“a superbly balanced cocktail that is sweet, sour and delicious”*
### **What buyers complain about **
**Flavor**50%
*“Taste not as expected, to sweet and not very citrusy”*
**Sweetness**50%
*“Taste not as expected, to sweet and not very citrusy”*
## **Common questions**
- **Is elderflower liqueur profitable to sell on Amazon United Kingdom?**
- The niche generates £203K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +119.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the elderflower liqueur niche?**
- 11 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in elderflower liqueur?**
- Top complaints mined from reviews: Flavor, Sweetness. The return rate is 0.4%.
- **What does it cost to enter the elderflower liqueur niche?**
- Listings span £8.11–£24.66; the average listing price is £16.13 (sweet spot $15–$100). The average incumbent carries 1,895 reviews — the moat a new listing must climb.
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