---
title: "Elderberry — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/elderberry"
last_updated: "2026-07-31T17:55:19.295Z"
locale: en
meta:
description: "Niche score 42/100 · £35K/yr market · 36K searches/yr · £9.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £35K/yr market · 36K searches/yr · £9.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elderberry — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **elderberry**
**Skip it**
Soft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 2Conversion 89Competition 47Returns 100Price range 53Avg price 26Brand share 54Review moat 48Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.73–£26.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,679.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£35K**
£35K/yr · 36K searches
**Growth**
**Bad****-45.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, elderberry is a £35K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elderberry market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£28K–£37K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#293**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**22%**
- Sambucol29% - ALPHA0121% - Horbäach9% - Lowhill Valley7% - Biona6% - Hatton Hill5%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -45.5% search growth over the last 90 days.
2K1KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/elderberry/trend)
## **Top elderberry search terms**
- **elderberry**26K/yr-38.0%7.4% conv. - **black elderberry**4K/yr-44.7%8.9% conv. - **elderberry immune support**6K/yr-75.7%9.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/elderberry/search-terms)
## **Top elderberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£7K30%£11K40%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Elderberry Extract 7500mg High Strength Black Sambucus Extract 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch By Alpha01**ALPHA01**£7.35**4.6★127 rev](https://www.amazon.co.uk/dp/B088MDN88S) [2**Sambucol Natural Black Elderberry Immuno Forte Vitamin C Zinc Immune Support Supplement Liquid Syrup 120 ml (Pack of 1)**Sambucol**£5.22**4.7★5,091 rev](https://www.amazon.co.uk/dp/B001ID092M) [3**Elderberry Supplement 3000mg | Black Sambucus Nigra Tablets | High Strength Extract | 180 Vegan Tablets | by Horbaach**Horbäach**£7.56**4.5★496 rev](https://www.amazon.co.uk/dp/B085H9QBXY) [4**Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g**Lowhill Valley**£5.52**4.9★12 rev](https://www.amazon.co.uk/dp/B0DH51J6ZS) [5**Biona Elderberry Superjuice Organic 330ml**Biona**£4.73**4.4★448 rev](https://www.amazon.co.uk/dp/B009DGCZ1E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Elderberry Gummies 5000mg with Vitamin C & Zinc | High Strength Elderberry Fruit Extract | 60 Vegan Blackcurrant Flavoured Gummies | Suitable for Men & Women | Tablet Alternative | by Horbaach**Horbäach**£8.38**44 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCZN7PP) [**Dried Elderberries Whole (from Poland) 100g - Wholerich Foods**Wholerich Foods**£5.26**18 rev1y ago](https://www.amazon.co.uk/dp/B0DPDN3PX1) [**Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g**Lowhill Valley**£5.52**12 rev1y ago](https://www.amazon.co.uk/dp/B0DH51J6ZS) [**Elderberries Whole 100g by Hatton Hill**Hatton Hill**£6.11**8 rev2y ago](https://www.amazon.co.uk/dp/B0CVG31FVC) [**Elderberries Whole 250g by Hatton Hill**Hatton Hill**£9.28**10 rev2y ago](https://www.amazon.co.uk/dp/B0CVG29W4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sambucol Original Natural Black Elderberry | Antioxidant Supplement | 120ml**Sambucol**£5.37**4.5★**▲ 500%**](https://www.amazon.co.uk/dp/B005039D78) [**SAMBUCOL KIDS GUMMIES 30S 30 Count (Pack of 1)**Sambucol**£6.44**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B07MSGVSYC) [**Lowhill Valley Elderberries Whole Dried Sambucus Nigra Berries for Immune Support Respiratory and Digestive Aid - Deep Fruity Flavour - 100% Natural Loose Herbal Tea - 50g**Lowhill Valley**£5.52**4.9★**▲ 83%**](https://www.amazon.co.uk/dp/B0DH51J6ZS) [**Elderberries Whole 100g by Hatton Hill**Hatton Hill**£6.11**5.0★**▲ 66%**](https://www.amazon.co.uk/dp/B0CVG31FVC) [**Dried Elderberries Whole (from Poland) 100g - Wholerich Foods**Wholerich Foods**£5.26**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0DPDN3PX1)
**~~View all trending →~~**
## **What buyers say about elderberry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Great taste”*
**Immunity Booster**16%
*“Very helpful for immune system”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“good price”*
**Cold Relief**7%
*“did help my colds”*
**Flavor**4%
*“Nice flavour”*
**Ease Of Chewing/Swallowing**3%
*“chewy without that sticky”*
**Ease Of Use**3%
*“Greate to use”*
**Vitamin**3%
*“Multivitamin”*
**Natural Ingredients**2%
*“Very good and natural syrup”*
### **What buyers complain about **
**Taste-Overall**14%
*“The taste is a bit chemically”*
**Sweetness**9%
*“not very sweet”*
**Value For Money**8%
*“This is expensive”*
**Dosage**5%
*“took this often without much relief”*
**Functionality-Overall**4%
*“No effect”*
**Dilute/Watery**4%
*“too liquid”*
**Side Effects**4%
*“I rarely get ill since taking these or at worst get very mild symptoms when everyone around me is poorly”*
**Natural Resource Wastage**4%
*“so that is a product going to waste”*
**Durability**4%
*“Did not work used it for nearly two months”*
**Leak-Proof**3%
*“They should spend some money on this cheap plastic bottle which is leaking”*
## **Common questions**
- **Is elderberry profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the elderberry niche?**
- 13 brands and 98 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in elderberry?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the elderberry niche?**
- Listings span £4.73–£26.71; the average listing price is £9.17 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.
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