---
title: "Eid Gifts — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/eid-gifts"
last_updated: "2026-07-31T17:56:27.024Z"
locale: en
meta:
description: "Niche score 53/100 · £115K/yr market · 297K searches/yr · £12.40 avg price. Soft demand (-90.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £115K/yr market · 297K searches/yr · £12.40 avg price. Soft demand (-90.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eid Gifts — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **eid gifts**
**Worth a look**
Shows low returns (0.5%), but soft demand (-90.0% this quarter) keeps it on the watch list.
Market size 27Growth 0Conversion 39Competition 80Returns 98Price range 52Avg price 53Brand share 87Review moat 58Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,168.16**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.73–£28.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£115K**
£115K/yr · 297K searches
**Growth**
**Bad****-90.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, eid gifts is a £115K/yr Amazon United Kingdom market (297K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eid gifts market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£62K–£74K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#776**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **82%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**49%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**44%**
- Jyana Modeqah16% - Characterville10% - Chateau de Mediterranean8% - Çerez Pazarı8% - Dukhni8% - JC TREATS & SWEETS8%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -90.0% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonAugDecJanFebMarAprMayJunJulAugNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 657.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/eid-gifts/trend)
## **Top eid gifts search terms**
- **eid gifts**131K/yr-87.5%0.7% conv. - **eid gift**27K/yr-80.6%0.4% conv. - **eid gifts for women**28K/yr-82.4%0.6% conv. - **eid mubarak gifts**8K/yr-88.2%0.8% conv. - **eid gifts for family**7K/yr-87.5%1.5% conv. - **eid mubarak gift**5K/yr-85.0%0.3% conv. - **eid hamper**4K/yr-83.9%0.2% conv. - **eid gift hamper**4K/yr-84.5%0.4% conv. - **ramadan gifts**72K/yr-99.8%0.0% conv. - **ramadan gift**11K/yr-99.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/eid-gifts/search-terms)
## **Top eid gifts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£7K9%£10K12%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**99 Quran Verses Jar in Arabic and English - Islamic Gifts for Muslim Women Men Kids - Ramadan & Eid Gifts Read Me When Quran Jar Quranic Affirmations Islamic Decor Ramadan Decorations for Home**Jyana Modeqah**£16.74**4.7★151 rev](https://www.amazon.co.uk/dp/B0F157JH9T) [2**Cerez Pazari Premium Assorted Baklava Pastry Metal Gift Box 240g Apprx.23 pcs Luxury Traditional Handmade Dessert Ideal for Birthdays Ramadan Gifts Eid Gifts Christmas**Çerez Pazarı**£9.16**4.3★4,327 rev](https://www.amazon.co.uk/dp/B09TRP5SGC) [3**Islamic Keyring - With Hardship Comes Ease Pink Muslim Keychain with Gold-Plated Enamel & Flower Charm Islamic Gifts for Women Muslim Gifts Ramadan Eid Gift Car Key Ring or Bag Purse Accessories**Jyana Modeqah**£11.81**4.7★8 rev](https://www.amazon.co.uk/dp/B0FKH1TCHB) [4**STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher**STORY OF SHANGHAI**£22.30**4.6★6,830 rev](https://www.amazon.co.uk/dp/B09JFJ86V9) [5**Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 11 Years 12 Years Regular) Green**Characterville**£10.70**4.0★6 rev](https://www.amazon.co.uk/dp/B0GHP8T776)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eid Mubarak Pick & Mix Sweets Box Premium Halal Large Candy Gift Box Retro & Modern Random Sweet Selection Perfect Eid Present (1KG) Candysaurus**Candysaurus**£12.95**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XJDH34) [**Personalised Eid Chocolate Hamper Gift Bouquet Compatible With FERRERO (black & gold)**Sweets n Stuff**£27.36**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ6R26C4) [**Halal Sweets Great For Eid Mubarak Packaged In Luxury Ramadan Mubarak Gift Box | Halal Gift Suitable for Family Friends & Celebrations**JC TREATS & SWEETS**£8.03**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GMD89XRD) [**Halal Sweet Box with Individually Wrapped Eid Sweets in Luxury Eid Mubarak Gift Box | Halal Gift Hamper for Family Friends & Celebrations**JC TREATS & SWEETS**£7.71**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GM9F3C3G) [**Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 11 Years 12 Years Regular) Green**Characterville**£10.70**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GHP8T776)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eid Mubarak Pick & Mix Sweets Box Premium Halal Large Candy Gift Box Retro & Modern Random Sweet Selection Perfect Eid Present (1KG) Candysaurus**Candysaurus**£12.95**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H1XJDH34) [**Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 3 Years 4 Years Regular) Green**Characterville**£10.76**4.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GHPLK6WL) [**STORY OF SHANGHAI 100% Natural Mulberry Silk Scarf | Birthday Gifts for Women with Envelope Wrap & Blank Greeting Card | Multi-use Scarf for Women UK | Ideal Gifts for Mom and Teacher**STORY OF SHANGHAI**£22.30**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B09JFJ86V9) [**Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 4 Years 5 Years Regular) Green**Characterville**£10.75**4.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GHPH627T) [**Characterville Kids Eid Pyjamas 100% Cotton Eid Mubarak Pjs Nightwear Set for Boys & Girls Islamic Sleepwear Ages 213 Years (UK Age 11 Years 12 Years Regular) Green**Characterville**£10.70**4.0★**▲ 853%**](https://www.amazon.co.uk/dp/B0GHP8T776)
**~~View all trending →~~**
## **What buyers say about eid gifts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**33%
*“Birthday gift”*
**Smell**18%
*“Beautiful fragrance”*
**Quality-Overall**13%
*“Nice selection & variety”*
**Value For Money**13%
*“Excellent value for money”*
**Taste-Overall**4%
*“Best treat”*
**Sweetness**2%
*“The sweets had a great taste”*
**Advertised Vs Actual Product**2%
*“As expected and on time”*
**Color**2%
*“Pretty”*
**Size-Overall**2%
*“just the right size”*
**Design-Overall**2%
*“design is stunning”*
### **What buyers complain about **
**Smell**25%
*“Awful smell”*
**Size-Overall**14%
*“sad thing is the box is small”*
**Value For Money**9%
*“Cheap”*
**Taste-Overall**7%
*“However, I didnt taste the nuts fully”*
**Quality-Overall**6%
*“Looks cheap”*
**Durability**3%
*“On my second as broke first one”*
**Leak-Proof**3%
*“today I noticed it's leaking from the bottom”*
**Moist/Dry**3%
*“Found some pieces very dry and tasteless”*
**Side Effects**2%
*“they made me feel sick”*
**Strength**2%
*“the box is a little flimsy”*
### **Top return reasons **
**Size-Overall**26%
**Value For Money**14%
**Smell**13%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Defective Material/Parts**4%
**Leak-Proof**4%
**Thin**3%
**Material Quality**2%
**Gifting Purpose**2%
## **Common questions**
- **Is eid gifts profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 44 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -90.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the eid gifts niche?**
- 29 brands and 51 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in eid gifts?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for eid gifts peak?**
- Demand peaks in Feb–Mar; the busiest month runs 657.3× the quietest.
- **What does it cost to enter the eid gifts niche?**
- Listings span £2.73–£28.30; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.
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