---
title: "Eggs — £2.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/eggs"
last_updated: "2026-07-31T17:54:46.824Z"
locale: en
meta:
description: "Niche score 52/100 · £2.4M/yr market · 6.6M searches/yr. Prices mostly outside the sweet spot ($1.51–$6.83) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £2.4M/yr market · 6.6M searches/yr. Prices mostly outside the sweet spot ($1.51–$6.83) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eggs — £2.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **eggs**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.51–$6.83) keeps it on the watch list.
Market size 95Growth 34Conversion 94Competition 52Returns 100Price range 0Avg price 9Brand share 3Review moat 32Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.4M**
£2.4M/yr · 6.6M searches
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,270.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.09**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.51–£6.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eggs is a £2.4M/yr Amazon United Kingdom market (6.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eggs market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£2.5M–£3.1M**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**7**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**0%**
- Morrisons71% - by Amazon21% - Clarence Court4% - Freshlay2% - Morrison1% - Unbranded1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
150K100KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, Oct, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/eggs/trend)
## **Top eggs search terms**
- **morrisons food shopping with prime**2.9M/yr+18.8%3.1% conv. - **morrisons**1.1M/yr+13.3%1.3% conv. - **eggs**1.3M/yr-15.4%28.0% conv. - **morrisons groceries**313K/yr-7.0%1.7% conv. - **eggs free range**226K/yr+8.2%32.4% conv. - **morrisons groceries online shopping**94K/yr+76.5%1.8% conv. - **egg**188K/yr-18.5%15.8% conv. - **morrison groceries**130K/yr-0.1%0.5% conv. - **morrison**54K/yr+20.0%1.3% conv. - **morrisons food shopping**33K/yr+5.7%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/eggs/search-terms)
## **Top eggs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£238K20%£477K30%£715K40%£953K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Large Free Range Eggs 12 pack**Morrisons**£3.44**4.6★14,025 rev](https://www.amazon.co.uk/dp/B01CNSNSPA) [2**Morrisons 12 Free Range Medium Eggs**Morrisons**£2.97**4.6★3,044 rev](https://www.amazon.co.uk/dp/B01M24DB8O) [3**by Amazon Mixed Size Free Range Eggs 15 Pack**by Amazon**£3.26**4.6★899 rev](https://www.amazon.co.uk/dp/B0B5V8TNMQ) [4**by Amazon Large Free Range Eggs 12 Pack**by Amazon**£3.28**4.7★2,618 rev](https://www.amazon.co.uk/dp/B0B5VBYRF7) [5**Morrisons Medium Free Range Eggs 6 pack**Morrisons**£1.90**4.6★6,713 rev](https://www.amazon.co.uk/dp/B01M8I1WX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yolkers Big Quality Free Range Eggs 10pk**Unbranded**£3.49**327 rev1y ago](https://www.amazon.co.uk/dp/B0CJ5HL1PQ) [**Morrisons Baking Potatoes 2kg**Morrisons**£1.97**1,749 rev2y ago](https://www.amazon.co.uk/dp/B0CQKCTBJS) [**Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg**Morrisons**£5.42**955 rev3y ago](https://www.amazon.co.uk/dp/B0C7H66LB1) [**Freshlay Golden Yolks Free Range Eggs Pack of 10**Freshlay**£3.92**236 rev3y ago](https://www.amazon.co.uk/dp/B0BL1L9P88) [**by Amazon Mixed Size Free Range Eggs 15 Pack**by Amazon**£3.26**899 rev4y ago](https://www.amazon.co.uk/dp/B0B5V8TNMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Strawberries 350 g**Morrison**£2.59**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B06W9DY3KF) [**Raspberries 150g**Morrisons**£2.36**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B01LF3WD6O) [**Blueberries 150g**Morrisons**£2.13**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B01MQ62UJV) [**Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)**Morrisons**£1.51**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B01IT3KVB2) [**Morrisons Very Large Free Range Eggs 6pk**Morrisons**£2.54**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B01CNSNSHI)
**~~View all trending →~~**
## **What buyers say about eggs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Excellent taste”*
**Freshness**21%
*“the rest keeps fresh”*
**Quality-Overall**15%
*“Very well made”*
**Value For Money**10%
*“Good value”*
**Size-Overall**4%
*“Convenient Pack Size”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Sweetness**3%
*“Lovely sweet oranges”*
**Flavor**2%
*“Full of flavour”*
**Baking**2%
*“Fine for sandwiches or toasties”*
**Crispiness**2%
*“Juicy treat”*
### **What buyers complain about **
**Taste-Overall**18%
*“didnt taste right”*
**Quality-Overall**16%
*“Let Down by Inconsistent Quality”*
**Value For Money**12%
*“Over priced”*
**Size-Overall**7%
*“However, I was a bit disappointed by the size”*
**Hard Feel**4%
*“tough”*
**Sweetness**4%
*“Not as sweet as they can be”*
**Nutritional Content**4%
*“Lost a quarter to fat and grissel”*
**Moist/Dry**4%
*“soon go dry”*
**Thickness**2%
*“Very very thin slices”*
**Dilute/Watery**2%
*“Too much water added”*
## **Common questions**
- **Is eggs profitable to sell on Amazon United Kingdom?**
- The niche generates £2.4M/yr across 26 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the eggs niche?**
- 6 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in eggs?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for eggs peak?**
- Demand peaks in Jan–Feb–Mar–Apr–Oct–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the eggs niche?**
- Listings span £1.51–£6.83; the average listing price is £3.09 (sweet spot $15–$100). The average incumbent carries 3,270 reviews — the moat a new listing must climb.
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