---
title: "Eggnog — £291K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/eggnog"
last_updated: "2026-07-31T17:54:42.319Z"
locale: en
meta:
description: "Niche score 40/100 · £291K/yr market · 257K searches/yr · £14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £291K/yr market · 257K searches/yr · £14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eggnog — £291K/yr Amazon UK Niche (2026) - Flapen"
---
# **eggnog**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 4Conversion 78Competition 9Returns 98Price range 68Avg price 73Brand share 0Review moat 75Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****490.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.85–£30.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£291K**
£291K/yr · 257K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-42.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eggnog is a £291K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eggnog market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£221K–£294K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Warninks49% - Rose Hall19% - ORIGINAL Krupnik15% - Evan Williams11% - Vermeulen5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -42.8% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 107.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/eggnog/trend)
## **Top eggnog search terms**
- **advocaat**64K/yr-41.1%7.6% conv. - **eggnog**91K/yr-44.1%2.3% conv. - **advocaat alcohol**3K/yr+44.3%5.0% conv. - **egg nog**39K/yr-44.8%2.6% conv. - **advocat**8K/yr-37.3%6.7% conv. - **advocate liqueur**12K/yr-66.8%8.3% conv. - **eggnog drink**15K/yr-42.3%2.3% conv. - **warninks advocaat**7K/yr-62.6%7.0% conv. - **advocaat liqueur 1 litre**4K/yr-9.7%6.2% conv. - **egg nog drink**7K/yr-49.1%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/eggnog/search-terms)
## **Top eggnog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£44K30%£87K45%£131K60%£175K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warninks Advocaat Liqueur | 70cl | 17.2% ABV**Warninks**£9.72**4.8★1,055 rev](https://www.amazon.co.uk/dp/B00BEWISDE) [2**Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£9.42**4.7★1,394 rev](https://www.amazon.co.uk/dp/B07P7T8YPB) [3**Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)**Rose Hall**£30.28**4.6★128 rev](https://www.amazon.co.uk/dp/B09MFMJ8YW) [4**Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV**Evan Williams**£12.68**4.8★136 rev](https://www.amazon.co.uk/dp/B0DKJWB5PB) [5**Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)**Rose Hall**£7.85**4.4★352 rev](https://www.amazon.co.uk/dp/B09MFN7YLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Evan Williams Original Southern Egg Nog | Made with Kentucky Straight Bourbon Whiskey | 70cl | 15% ABV**Evan Williams**£12.68**136 rev1y ago](https://www.amazon.co.uk/dp/B0DKJWB5PB) [**Rose Hall Luxurious Eggnog Drink 1L(34 oz) Rich & Creamy Festive Beverage Made with Fresh Semi-Skimmed Milk & Cream Sweet & Lightly Spiced Flavour Perfect Holiday Drink (Pack of 1)**Rose Hall**£7.85**352 rev3y ago](https://www.amazon.co.uk/dp/B09MFN7YLN) [**Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)**Rose Hall**£30.28**128 rev4y ago](https://www.amazon.co.uk/dp/B09MFMJ8YW) [**Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour**Vermeulen**£16.80**118 rev5y ago](https://www.amazon.co.uk/dp/B098PCRNG5) [**Warninks Advocaat Liqueur 70cl**Warninks**£16.25**249 rev7y ago](https://www.amazon.co.uk/dp/B07VPX29XN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Krupnik Advokat Liqueur - Rich and Creamy Eggs based Polish Advocate Liqueur Crafted Crafted from Cream Milk and Vodka Perfect for Cocktails Coffee Hot Chocolates and Desserts 16% ABV 50cl**ORIGINAL Krupnik**£9.42**4.7★**▲ 107%**](https://www.amazon.co.uk/dp/B07P7T8YPB) [**Warninks Advocaat Liqueur | 70cl | 17.2% ABV**Warninks**£9.72**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B00BEWISDE) [**Warninks Advocaat Liqueur 70cl**Warninks**£16.25**4.8★**▲ 18%**](https://www.amazon.co.uk/dp/B07VPX29XN) [**Rose Hall Luxurious Eggnog Drink 1L Rich & Creamy Eggnog Beverage Made with Milk & Cream Smooth Ready-to-Serve Drink Perfect for Desserts Mocktails & Family Gatherings (Pack of 6)**Rose Hall**£30.28**4.6★**— 2%**](https://www.amazon.co.uk/dp/B09MFMJ8YW) [**Vermeulen Advocaat - A Traditional Dutch Alcoholic Beverage - Smooth Velvety Drink With Custard-Like Flavour**Vermeulen**£16.80**4.2★**— 5%**](https://www.amazon.co.uk/dp/B098PCRNG5)
**~~View all trending →~~**
## **What buyers say about eggnog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“Delicious eggnog”*
**Alcohol Flavor**23%
*“Great tasting drink”*
**Value For Money**16%
*“Cheaper than Starbucks”*
**Quality-Overall**14%
*“Good quality”*
**Gifting Purpose**3%
*“Christmas present”*
**Flavor**2%
*“Great flavour”*
**Advertised Vs Actual Product**2%
*“As described”*
**Sweetness**1%
*“Rich and creamy”*
### **What buyers complain about **
**Taste-Overall**25%
*“doesn't have the cream taste”*
**Sweetness**25%
*“I found it way to sweet”*
**Value For Money**13%
*“Pity eggnog is so expensive or I could just down a carton of it”*
**Durability**8%
*“it did not last long”*
## **Common questions**
- **Is eggnog profitable to sell on Amazon United Kingdom?**
- The niche generates £291K/yr across 7 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the eggnog niche?**
- 5 brands and 26 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eggnog?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.4%.
- **When does demand for eggnog peak?**
- Demand peaks in Nov–Dec; the busiest month runs 107.9× the quietest.
- **What does it cost to enter the eggnog niche?**
- Listings span £7.85–£30.28; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.
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