---
title: "Trend — egg whites - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/egg-whites/trend"
last_updated: "2026-07-31T20:03:01.284Z"
locale: en
meta:
  description: "Niche score 51/100 · £427K/yr market · 244K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £427K/yr market · 244K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — egg whites - Flapen"
---

# **egg whites**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.

Market size 57Growth 23Conversion 87Competition 22Returns 100Price range 57Avg price 82Brand share 23Review moat 76Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£17.64**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****483.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£427K**

£427K/yr · 244K searches

**Price range**

**Good****£3.59–£30.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf