---
title: "Egg Whites — £427K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/egg-whites"
last_updated: "2026-07-31T17:55:31.114Z"
locale: en
meta:
description: "Niche score 51/100 · £427K/yr market · 244K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £427K/yr market · 244K searches/yr. A concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Egg Whites — £427K/yr Amazon UK Niche (2026) - Flapen"
---
# **egg whites**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Market size 57Growth 23Conversion 87Competition 22Returns 100Price range 57Avg price 82Brand share 23Review moat 76Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****483.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£427K**
£427K/yr · 244K searches
**Price range**
**Good****£3.59–£30.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, egg whites is a £427K/yr Amazon United Kingdom market (244K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **egg whites market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£441K–£529K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **62%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**16**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**6%**
- EAZY EGG35% - Two Chicks26% - Uncle Jack's20% - Natural PECK goodness6% - Pure Source Nutrition3% - Training Fuels3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/egg-whites/trend)
## **Top egg whites search terms**
- **egg whites**148K/yr+4.4%8.8% conv. - **egg whites liquid**43K/yr-32.2%6.0% conv. - **egg white**24K/yr-6.3%10.3% conv. - **liquid egg whites**21K/yr-3.9%6.3% conv. - **liquid egg white**7K/yr-10.7%2.5% conv. - **two chicks egg whites liquid**2K/yr-17.4%2.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/egg-whites/search-terms)
## **Top egg whites products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£43K20%£85K30%£128K40%£171K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Two Chicks Free Range Liquid Egg White 500g**Two Chicks**£3.59**4.6★491 rev](https://www.amazon.co.uk/dp/B01GQ3PU0E) [2**Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails**EAZY EGG**£29.91**4.6★546 rev](https://www.amazon.co.uk/dp/B09TRKQ42Y) [3**Uncle Jacks Free Range Liquid Egg Whites 970ml (Pack of 6)**Uncle Jack's**£29.72**4.6★1,336 rev](https://www.amazon.co.uk/dp/B07WNXH8GT) [4**Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails**EAZY EGG**£18.79**4.6★546 rev](https://www.amazon.co.uk/dp/B09TW7QQKB) [5**Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails**Natural PECK goodness**£12.25**4.0★121 rev](https://www.amazon.co.uk/dp/B0CM24VC4F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquid Egg Whites Pasteurised Liquid 1KG / 1 Litre Eggs White Protein by Pure Source Nutrition (6 x 1KG)**Pure Source Nutrition**£29.04**22 rev2y ago](https://www.amazon.co.uk/dp/B0CT94FQSP) [**Peck Free Range Egg Whites Liquid 3 x 500ml Pouches | 15 UK Free Range Egg Whites Per Pouch | from UK Farms & in a Resealable Pouch | High Protein | for Baking Shakes Omelettes & Cocktails**Natural PECK goodness**£12.25**121 rev2y ago](https://www.amazon.co.uk/dp/B0CM24VC4F) [**Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking**Deluxe Nutrition**£7.56**96 rev2y ago](https://www.amazon.co.uk/dp/B0CKTP6ZL6) [**Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range**Training Fuels**£30.31**47 rev4y ago](https://www.amazon.co.uk/dp/B0B7GCSTYG) [**Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | for Baking Shakes Omelettes & Cocktails**EAZY EGG**£18.72**86 rev4y ago](https://www.amazon.co.uk/dp/B09QXRJVG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Egg White Powder 250g - High Protein | Vegetarian Friendly**Peak Supps**£7.54**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B08ML7YV7Z) [**Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking**Deluxe Nutrition**£7.56**4.3★**▲ 50%**](https://www.amazon.co.uk/dp/B0CKTP6ZL6) [**Eazy Egg Free Range Egg Whites Liquid 3 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails**EAZY EGG**£18.79**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B09TW7QQKB) [**Liquid Egg Whites by Training Fuels 970ml x 6 Bottles Free Range**Training Fuels**£30.31**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0B7GCSTYG) [**Eazy Egg Free Range Egg Whites Liquid 6 x 1L | Made in the UK from Eggs Free Range | Ambient Storage & 6 Month Shelf Life | For Baking Shakes Omelettes & Cocktails**EAZY EGG**£29.91**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B09TRKQ42Y)
**~~View all trending →~~**
## **What buyers say about egg whites**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Great product, lowest price I've found so far for egg whites”*
**Value For Money**16%
*“Good value”*
**Nutritional Content**12%
*“an absolute staple in my kitchen for those additional protein gains”*
**Ease Of Use**11%
*“Very convenient”*
**Taste-Overall**10%
*“Good dates on them too, tastes like you'd expect, eggy”*
**Advertised Vs Actual Product**4%
*“As advertised, thanks”*
**Flavor**3%
*“THE BEST FLAVOUR OF ALL”*
**Baking**2%
*“Excellent egg whites 🍳 Such a great product at a brilliant price as well”*
**Health Benefits-Overall**2%
*“Healthy”*
**Vegan/Organic**2%
*“Great for helping me keep my vegetarian protein levels on track”*
### **What buyers complain about **
**Value For Money**13%
*“Conclusion is this is more expensive”*
**Smell**11%
*“Smell”*
**Dilute/Watery**10%
*“Way too watery”*
**Ingredients-Overall**7%
*“which makes me suspicious about what else is in this rubbish product”*
**Quality-Overall**7%
*“Poor quality”*
**Nutritional Content**7%
*“the raw egg whites have poor bioavailability so you'll only absorb half the protein of the nutritional value”*
**Taste-Overall**6%
*“The first Pisco Sour was foul tasting”*
**Cooking Instructions**3%
*“Terrible for scrambled eggs unless you totally overcook them”*
**Stale/Rotten/Spoiled**2%
*“Four out of the 12 ordered absolutely rancid”*
**Hard Feel**2%
*“It is a little hard to mix”*
### **Top return reasons **
**Ingredients-Overall**25%
**Advertised Vs Actual Product**25%
**Age Suitability**17%
**Leak-Proof**17%
**Contamination**17%
## **Common questions**
- **Is egg whites profitable to sell on Amazon United Kingdom?**
- The niche generates £427K/yr across 13 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the egg whites niche?**
- 9 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in egg whites?**
- Top complaints mined from reviews: Value For Money, Smell, Dilute/Watery. The return rate is 0.0%.
- **When does demand for egg whites peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the egg whites niche?**
- Listings span £3.59–£30.31; the average listing price is £17.64 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.
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