---
title: "Egg White Powder — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/egg-white-powder"
last_updated: "2026-07-31T17:56:22.711Z"
locale: en
meta:
description: "Niche score 52/100 · £106K/yr market · 67K searches/yr · £19.47 avg price. Soft demand (-4.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £106K/yr market · 67K searches/yr · £19.47 avg price. Soft demand (-4.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Egg White Powder — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **egg white powder**
**Worth a look**
Shows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Market size 26Growth 23Conversion 80Competition 27Returns 100Price range 71Avg price 86Brand share 28Review moat 93Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****130.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.47**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.46–£41.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£106K**
£106K/yr · 67K searches
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, egg white powder is a £106K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **egg white powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£78K–£97K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **38%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**20**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- yourhealthstore33% - Peak Supps23% - Deluxe Nutrition18% - per4m9% - Spice Mart5% - MANOR SPRINGS4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -4.4% search growth over the last 90 days.
2K2KSpike '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/egg-white-powder/trend)
## **Top egg white powder search terms**
- **egg white powder**41K/yr+2.4%7.8% conv. - **egg white protein powder**14K/yr-11.8%3.3% conv. - **egg protein powder**6K/yr-10.2%2.4% conv. - **egg whites powder**3K/yr-19.6%5.8% conv. - **dried egg white**2K/yr-55.3%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/egg-white-powder/search-terms)
## **Top egg white powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£42K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Egg White Powder 500g by yourhealthstore Free Range 84% Protein No Additives 100% Pure.**yourhealthstore**£15.95**4.4★303 rev](https://www.amazon.co.uk/dp/B0813WDBS3) [2**Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking**Deluxe Nutrition**£7.56**4.3★96 rev](https://www.amazon.co.uk/dp/B0CKTP6ZL6) [3**Egg White Powder 250g - High Protein | Vegetarian Friendly**Peak Supps**£7.54**4.4★231 rev](https://www.amazon.co.uk/dp/B08ML7YV7Z) [4**Egg White Powder - High Protein Muscle Growth - Vegetarian Friendly (500g)**Peak Supps**£14.06**4.4★231 rev](https://www.amazon.co.uk/dp/B08MKVC373) [5**Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)**per4m**£41.34**4.9★11 rev](https://www.amazon.co.uk/dp/B0DY1VZHXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)**per4m**£41.34**11 rev1y ago](https://www.amazon.co.uk/dp/B0DY1VZHXN) [**Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (900g Double Chocolate)**per4m**£27.54**8 rev1y ago](https://www.amazon.co.uk/dp/B0DY1RK3F6) [**Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (900g White Chocolate Hazelnut)**per4m**£27.36**12 rev1y ago](https://www.amazon.co.uk/dp/B0DY1SM79H) [**Egg White Powder 100g for Baking Cooking Use to Make Meringue Royal Icing and Shakes Protein Powder by Manor Springs**MANOR SPRINGS**£6.98**37 rev2y ago](https://www.amazon.co.uk/dp/B0CV15PVLY) [**Egg White Powder 1kg High Protein Dried Egg Whites for Baking Cooking & Whipped Egg Whites by Hatton Hill**Hatton Hill**£27.23**19 rev2y ago](https://www.amazon.co.uk/dp/B0CTYH89P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (50g)**Spice Mart**£4.46**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B09Z32ZGY2) [**Deluxe Premium Egg White Powder 500g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking**Deluxe Nutrition**£23.25**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B0CL4W1PL8) [**Per4m 100% Pure Free Range Egg White Protein Powder | High Protein Shake with Added MCTs | Gut Friendly Lactose-Free & Essential Amino Acids (1.8kg Strawberry Creme)**per4m**£41.34**4.9★**▲ 52%**](https://www.amazon.co.uk/dp/B0DY1VZHXN) [**Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking**Deluxe Nutrition**£7.56**4.3★**▲ 26%**](https://www.amazon.co.uk/dp/B0CKTP6ZL6) [**Egg White Powder - High Protein Muscle Growth - Vegetarian Friendly (1Kg)**Peak Supps**£27.03**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B08MKW3SLB)
**~~View all trending →~~**
## **What buyers say about egg white powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality”*
**Advertised Vs Actual Product**17%
*“As advertised, thanks”*
**Taste-Overall**11%
*“Yummy”*
**Value For Money**9%
*“It is also cheaper than the eqivalent in unprocesssed eggs”*
**Color**6%
*“Good its just like the white of eggs”*
**Baking**6%
*“looks ideal for making icing”*
**Blend/Ratio**5%
*“very easy to mix”*
**Nutritional Content**3%
*“Full of good protein”*
**Weight Light**3%
*“Very light”*
**Solubility**3%
*“Mixes well, easy to prepare and a great way to top up protein while in a calorie deficit”*
### **What buyers complain about **
**Smell**22%
*“smells like egg”*
**Taste-Overall**19%
*“Tastes like egg, looks like egg, smells like egg,”*
**Value For Money**13%
*“Dont worth money”*
**Texture/Consistency-Overall**6%
*“Not the best texture”*
**Hard Feel**4%
*“It is a little hard to mix”*
**Ease Of Chewing/Swallowing**3%
*“It's not good to drink”*
**Dilute/Watery**3%
*“and very hard to mix with water”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Ingredients-Overall**25%
**Contamination**17%
**Quality-Overall**17%
**Smell**8%
## **Common questions**
- **Is egg white powder profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 16 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the egg white powder niche?**
- 9 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in egg white powder?**
- Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for egg white powder peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the egg white powder niche?**
- Listings span £4.46–£41.34; the average listing price is £19.47 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
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