---
title: "Edamame Beans — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/edamame-beans"
last_updated: "2026-07-31T17:55:50.777Z"
locale: en
meta:
description: "Niche score 57/100 · £191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £191K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Edamame Beans — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **edamame beans**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 32Conversion 95Competition 62Returns 100Price range 22Avg price 24Brand share 44Review moat 77Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****458.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£191K**
£191K/yr · 180K searches
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.49–£18.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, edamame beans is a £191K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **edamame beans market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **£215K–£258K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**16%**
- Wholefood Earth21% - Yutaka21% - Buy Whole Foods Online17% - Real Naturals14% - Biona6% - DORIMED5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +5.3% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/edamame-beans/trend)
## **Top edamame beans search terms**
- **edamame beans**84K/yr+11.8%6.3% conv. - **edamame**29K/yr+9.2%5.2% conv. - **soya beans**30K/yr-11.0%4.7% conv. - **soy beans**7K/yr+26.4%5.2% conv. - **organic soya beans**6K/yr+2.0%7.1% conv. - **frozen green beans**5K/yr+57.1%8.5% conv. - **frozen beans**3K/yr+17.2%3.9% conv. - **frozen edamame beans**3K/yr+3.2%1.4% conv. - **soybean**4K/yr-25.4%4.3% conv. - **soy bean**4K/yr-37.9%6.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/edamame-beans/search-terms)
## **Top edamame beans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£38K30%£57K40%£76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yutaka Shelled Edamame Soyabeans 500g (Frozen)**Yutaka**£2.59**4.7★476 rev](https://www.amazon.co.uk/dp/B008AXBG9I) [2**Wholefood Earth Soya Beans 1kg | High Protein | Natural**Wholefood Earth**£6.14**4.3★533 rev](https://www.amazon.co.uk/dp/B08GDHXHDK) [3**Edamame Beans Roasted & Salted 250g**Buy Whole Foods Online**£5.36**4.0★57 rev](https://www.amazon.co.uk/dp/B0BH4GFZJH) [4**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sea Salt flavour. Healthy keto snacks low carb protein snacks vegan gluten free GLP-1 friendly**Real Naturals**£9.59**4.4★32 rev](https://www.amazon.co.uk/dp/B0FHK8LCGK) [5**Organic Soya Beans 5kg (BWFO)**Buy Whole Foods Online**£13.45**4.5★189 rev](https://www.amazon.co.uk/dp/B0BH4H1VL4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Fine Whole Green Beans 900g**Morrisons**£1.56**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H2W77DY9) [**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack Variety Pack Sea Salt Salt & Vinegar Sour Cream & Onion flavour. Keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.27**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GL91J55K) [**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.44**9 rev8mo ago](https://www.amazon.co.uk/dp/B0G3Q92MMG) [**Edamame Beans Roasted & Salted 1kg by Manor Springs**MANOR SPRINGS**£15.61**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4V3MSZ) [**Edamame Beans Roasted & Salted 250g by Manor Springs**MANOR SPRINGS**£6.94**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FX4SYTVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack Variety Pack Sea Salt Salt & Vinegar Sour Cream & Onion flavour. Keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.27**4.8★**▲ 272%**](https://www.amazon.co.uk/dp/B0GL91J55K) [**Morrisons Fine Whole Green Beans 900g**Morrisons**£1.56**3.0★**▲ 269%**](https://www.amazon.co.uk/dp/B0H2W77DY9) [**Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free**Real Naturals**£9.44**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B0G3Q92MMG) [**Edamame Beans Roasted & Salted 250g**Buy Whole Foods Online**£5.36**4.0★**▲ 69%**](https://www.amazon.co.uk/dp/B0BH4GFZJH) [**Edamame Beans Roasted & Salted 1kg by Manor Springs**MANOR SPRINGS**£15.61**4.8★**▲ 46%**](https://www.amazon.co.uk/dp/B0FX4V3MSZ)
**~~View all trending →~~**
## **What buyers say about edamame beans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Really tasty”*
**Quality-Overall**13%
*“Good quality beans”*
**Nutritional Content**11%
*“Quality protein snack”*
**Freshness**6%
*“Really fresh and good”*
**Value For Money**5%
*“Perfect for the value paid”*
**Crispiness**5%
*“Lovely crunch”*
**Health Benefits-Overall**5%
*“Make soya milk is very good for health”*
**Size-Overall**3%
*“good size”*
**Salt Content**3%
*“Salt is my preferred one as it allows the flavour of the beans themselves”*
**Flavor**3%
*“Bought every flavour already”*
### **What buyers complain about **
**Plant Growth**26%
*“Poor germination”*
**Value For Money**16%
*“Expensive for what it is”*
**Advertised Vs Actual Product**8%
*“False marketing”*
**Hard Feel**8%
*“Hard”*
**Salt Content**6%
*“I found them way too salty on their own”*
**Natural Resource Wastage**4%
*“Waste of money and time”*
**Quality-Overall**3%
*“Very poor”*
**Cutting/Trimming**2%
*“werent very finely sliced”*
**Crispiness**2%
*“Not quite what I thought very hard if you want a crunchy snack”*
**Dietary Certification**2%
*“NOT ORGANIC OR GMO FREE”*
## **Common questions**
- **Is edamame beans profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 28 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the edamame beans niche?**
- 13 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in edamame beans?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for edamame beans peak?**
- Demand peaks in Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the edamame beans niche?**
- Listings span £1.49–£18.78; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.
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