---
title: "Ecover Washing Up Liquid — £657K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ecover-washing-up-liquid"
last_updated: "2026-07-31T17:58:08.278Z"
locale: en
meta:
description: "Niche score 43/100 · £657K/yr market · 556K searches/yr · £6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £657K/yr market · 556K searches/yr · £6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ecover Washing Up Liquid — £657K/yr Amazon UK Niche (2026) - Flapen"
---
# **ecover washing up liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 67Growth 23Conversion 100Competition 27Returns 99Price range 0Avg price 17Brand share 0Review moat 38Quality gap 32
**Conversion**
**Incredible****19.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£657K**
£657K/yr · 556K searches
**Review moat**
**Okay****2,661.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.12**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.14–£11.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ecover washing up liquid is a £657K/yr Amazon United Kingdom market (556K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ecover washing up liquid market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£612K–£765K**
- units × avg price
- **Conversion rate**
- **19.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Ecover73% - Miniml15% - Method13% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/ecover-washing-up-liquid/trend)
## **Top ecover washing up liquid search terms**
- **ecover washing up liquid**239K/yr-2.0%20.8% conv. - **method washing up liquid**82K/yr-21.1%14.9% conv. - **eco washing up liquid**52K/yr+4.0%13.5% conv. - **miniml washing up liquid**31K/yr+11.3%16.5% conv. - **minimal washing up liquid**15K/yr+11.7%16.8% conv. - **eco friendly washing up liquid**16K/yr+3.7%8.3% conv. - **ecover washing up liquid 5l**19K/yr-10.8%21.5% conv. - **natural washing up liquid**12K/yr+1.9%8.9% conv. - **washing up liquid method**11K/yr-6.8%13.0% conv. - **washing up liquid ecover**11K/yr-7.1%21.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ecover-washing-up-liquid/search-terms)
## **Top ecover washing up liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£66K20%£131K30%£197K40%£263K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml**Ecover**£2.57**4.7★4,853 rev](https://www.amazon.co.uk/dp/B079TZBWZB) [2**Ecover Washing Up Liquid Refill Lemon & Aloe Vera 5L**Ecover**£10.54**4.7★8,197 rev](https://www.amazon.co.uk/dp/B01IPKIA6C) [3**Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Lemon & Aloe Scent 1 x 950ml**Ecover**£2.58**4.7★3,782 rev](https://www.amazon.co.uk/dp/B07C3ZNCR1) [4**Ecover Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 5L**Ecover**£10.37**4.7★8,197 rev](https://www.amazon.co.uk/dp/B002K5PO68) [5**Method Washing Up Liquid Green Tea & Citrus 532 ml**Method**£2.84**4.5★3,549 rev](https://www.amazon.co.uk/dp/B084G78DHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.14**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDQ8YRK) [**Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.26**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDTNV58) [**Ecover Power Washing Up Liquid Bergamot & Sage Scent 950ml**Ecover**£3.68**48 rev7mo ago](https://www.amazon.co.uk/dp/B0G71YQ29R) [**Miniml Eco Washing Up Liquid 1L Refill Rhubarb & Lemon Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan Cruelty Free Natural Cleaning Products (100 Washes)**Miniml**£3.38**154 rev2y ago](https://www.amazon.co.uk/dp/B0CLSCY866) [**Miniml Eco Washing Up Liquid 5L Refill - Wild Rhubarb & Lemon Scented Non Bio & Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan & Cruelty Free - Natural Cleaning Products (500 Washes)**Miniml**£10.86**1,215 rev4y ago](https://www.amazon.co.uk/dp/B0B1XNCNTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.26**4.1★**▲ 226%**](https://www.amazon.co.uk/dp/B0GJDTNV58) [**Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands**Miniml**£2.14**4.6★**▲ 211%**](https://www.amazon.co.uk/dp/B0GJDQ8YRK) [**Ecover Power Washing Up Liquid Bergamot & Sage Scent 950ml**Ecover**£3.68**4.6★**▲ 102%**](https://www.amazon.co.uk/dp/B0G71YQ29R) [**Miniml Eco Washing Up Liquid 5L Refill - Apple Orchard Scented Non Bio & Skin Sensitive Friendly Dish Wash Cleaner - Plant Based Vegan & Cruelty Free - Natural Cleaning Products (500 Washes)**Miniml**£11.02**4.2★**▲ 69%**](https://www.amazon.co.uk/dp/B0B1XP5XH4) [**Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml**Ecover**£2.57**4.7★**▲ 12%**](https://www.amazon.co.uk/dp/B079TZBWZB)
**~~View all trending →~~**
## **What buyers say about ecover washing up liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Smells fresh”*
**Value For Money**11%
*“Amazing value”*
**Quality-Overall**10%
*“So well done to the makers of the product”*
**Eco Friendliness**9%
*“Environmentally friendly”*
**Ease Of Cleaning**6%
*“Cleans well”*
**Washability**6%
*“Great washing up power done right”*
**De-Grease**4%
*“It gets rid of grease no problems”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Cleansing**3%
*“Everything gets clean easily when using it”*
**Durability**2%
*“Lasts ages and works really well”*
### **What buyers complain about **
**Dilute/Watery**10%
*“Very very watery”*
**Smell**9%
*“Extremely strong fragrance”*
**Thickness**7%
*“Thick product”*
**Leak-Proof**7%
*“Leaked”*
**Value For Money**6%
*“Overpriced”*
**Ease Of Cleaning**5%
*“Doesnt really wash well”*
**Washability**3%
*“I basically would not use any other washing up liquid”*
**De-Grease**3%
*“Not that great at grease cutting”*
**Quality-Overall**2%
*“Declining quality”*
**Ingredients-Overall**2%
*“Has this product changed ingredients/composition”*
### **Top return reasons **
**Leak-Proof**44%
**Value For Money**10%
**Washability**6%
**Smell**6%
**Functionality-Overall**4%
**Dilute/Watery**4%
**Size-Overall**4%
**Moist/Dry**3%
**De-Grease**2%
**Grip**2%
## **Common questions**
- **Is ecover washing up liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £657K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the ecover washing up liquid niche?**
- 3 brands and 75 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ecover washing up liquid?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Thickness. The return rate is 0.1%.
- **When does demand for ecover washing up liquid peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the ecover washing up liquid niche?**
- Listings span £2.14–£11.02; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 2,661 reviews — the moat a new listing must climb.
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