---
title: "Ecover Floor Cleaner — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ecover-floor-cleaner"
last_updated: "2026-07-31T19:06:13.856Z"
locale: en
meta:
description: "Niche score 41/100 · £99K/yr market · 159K searches/yr · £5.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £99K/yr market · 159K searches/yr · £5.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ecover Floor Cleaner — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **ecover floor cleaner**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 21Conversion 93Competition 40Returns 100Price range 38Avg price 15Brand share 3Review moat 49Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,611.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.64–£23.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£99K**
£99K/yr · 159K searches
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.48**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ecover floor cleaner is a £99K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ecover floor cleaner market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£110K–£137K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**0%**
- Ecover74% - Method17% - Miniml4% - E-Cover2% - ALKIMI2% - DaleandHolly1%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -7.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/ecover-floor-cleaner/trend)
## **Top ecover floor cleaner search terms**
- **ecover bathroom cleaner**12K/yr+71.6%13.3% conv. - **eco cleaning products**17K/yr-18.6%5.3% conv. - **natural cleaning products**17K/yr-21.9%2.8% conv. - **ecover floor cleaner**12K/yr-9.7%16.8% conv. - **eco friendly cleaning products**11K/yr-42.3%3.0% conv. - **ecover spray**8K/yr+26.0%11.2% conv. - **ecover all purpose cleaner**10K/yr-3.4%13.8% conv. - **ecover multi surface cleaner**8K/yr+3.2%10.5% conv. - **non toxic cleaning products**11K/yr-39.3%3.5% conv. - **ecover limescale remover**9K/yr-7.7%27.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ecover-floor-cleaner/search-terms)
## **Top ecover floor cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ecover Limescale Remover Multi-Purpose Surface Cleaner Fresh Berries & Basil Scent Pack of 1 1 x 500ml**Ecover**£2.33**4.6★1,054 rev](https://www.amazon.co.uk/dp/B0979GDJLL) [2**Ecover All Purpose Cleaner Refill Tackles Dirt & Grime For Hard Surfaces Lemongrass & Ginger Scent Pack of 1 1 x 5L**Ecover**£8.38**4.6★2,447 rev](https://www.amazon.co.uk/dp/B000QGHG00) [3**Ecover Bathroom Cleaner Spray Removes Soap Scum & Limescale Surface Cleaner Mint & Cucumber Scent 1x 500ml**Ecover**£2.07**4.6★773 rev](https://www.amazon.co.uk/dp/B0979GD4LF) [4**Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L**Ecover**£2.78**4.3★200 rev](https://www.amazon.co.uk/dp/B0DCP17YNJ) [5**Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml**Method**£2.36**4.7★426 rev](https://www.amazon.co.uk/dp/B0979F4TK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges**DaleandHolly**£23.31**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GG7G25WQ) [**ALKIMI Cleaning Sprays Variety Pack of 4 Powerful Cleaning No Harsh Chemicals with Natural Essential Oils & Extracts Multipurpose Kitchen Bathroom Glass & Window**ALKIMI**£9.44**725 rev1y ago](https://www.amazon.co.uk/dp/B0F4DLDVPV) [**Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml**Method**£2.15**1,242 rev1y ago](https://www.amazon.co.uk/dp/B0F1G61X3P) [**Ecover Floor Soap Multi-Surface Floor Soap For A Bright Finish Orange & Lemon Scent Pack of 1 1 x 1L**Ecover**£2.78**200 rev1y ago](https://www.amazon.co.uk/dp/B0DCP17YNJ) [**Miniml Eco Antibacterial Spray Surface Cleaner 750ml - French Lavender Scented Multi Purpose Anti-Bac Disinfectant Cleaning Product - Natural Plant Based Vegan Formula & Cruelty Free**Miniml**£2.54**386 rev3y ago](https://www.amazon.co.uk/dp/B0C7WJ1TX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Ecover Bathroom Cleaner 500ml [Pack of 1]](https://m.media-amazon.com/images/I/31zE4ruqF0L.jpg)**Ecover Bathroom Cleaner 500ml \[Pack of 1\]**Ecover**£6.37**4.8★**▲ 264%**](https://www.amazon.co.uk/dp/B004AWVNVE) [**ECOVER (UK) Pack of 4) Bathroom Cleaner**E-Cover**£14.09**4.0★**▲ 127%**](https://www.amazon.co.uk/dp/B01A77D32C) [**Ecover Lemon All Purpose Cleaner 1 Litre**Ecover**£6.40**4.1★**▲ 100%**](https://www.amazon.co.uk/dp/B01H1L0XFW) [**Ecover Household Cleaning Bundle - Washing Up Liquid Hand Soap & Sponges**DaleandHolly**£23.31**5.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0GG7G25WQ) [**Ecover All Purpose Cleaner Spray Multi Action Surface Cleaner Lemongrass & Orange Scent Pack of 1 1 x 500ml**Method**£2.36**4.7★**▲ 60%**](https://www.amazon.co.uk/dp/B0979F4TK4)
**~~View all trending →~~**
## **What buyers say about ecover floor cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**48%
*“beautiful fragrance”*
**Ease Of Cleaning**16%
*“It cleans really well”*
**Quality-Overall**8%
*“Excellent kitchen product”*
**Value For Money**7%
*“Good price”*
**Eco Friendliness**4%
*“Eco friendly”*
**De-Grease**2%
*“cleans grease with ease”*
**Spray/Flow**2%
*“easy to deliver spray”*
**Cleansing**1%
*“cleans well to a shine”*
**Ease Of Use**1%
*“Easy to use”*
**Efficiency**1%
*“Works wonders and cleans all surfaces straight away”*
### **What buyers complain about **
**Smell**24%
*“this smells devine”*
**Ease Of Cleaning**12%
*“Worst cleaning products”*
**Dilute/Watery**7%
*“Watered down, very disappointing”*
**De-Grease**5%
*“it dose nothing to get grease off so my advice get cheaper cleaner for hob”*
**Leak-Proof**4%
*“leaked all over its bag”*
**Quality-Overall**4%
*“The performance was really no better than cheaper brands or even store brands”*
**Dispensing Mechanism**3%
*“I dont know why the refill is so much different to the stuff in the bottles”*
**Allergies**3%
*“Some common allergens in this, linalool and citronellol have a lot of people allergic”*
**Stain Resistance**2%
*“the water stain completely gone in the bath”*
**Strength**2%
*“Not powerful”*
### **Top return reasons **
**Leak-Proof**54%
**Smell**16%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**All Floor Option**3%
**De-Grease**2%
**Residue**2%
**Dilute/Watery**2%
**Durability**1%
## **Common questions**
- **Is ecover floor cleaner profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the ecover floor cleaner niche?**
- 6 brands and 104 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in ecover floor cleaner?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Dilute/Watery. The return rate is 0.1%.
- **When does demand for ecover floor cleaner peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the ecover floor cleaner niche?**
- Listings span £1.64–£23.31; the average listing price is £5.48 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.
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