---
title: "Eclairs — £157K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/eclairs"
last_updated: "2026-07-31T17:54:45.052Z"
locale: en
meta:
description: "Niche score 47/100 · £157K/yr market · 131K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £157K/yr market · 131K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eclairs — £157K/yr Amazon UK Niche (2026) - Flapen"
---
# **eclairs**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 26Conversion 97Competition 25Returns 100Price range 48Avg price 22Brand share 15Review moat 77Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****461.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.85–£28.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£157K**
£157K/yr · 131K searches
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.02**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eclairs is a £157K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eclairs market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£160K–£201K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#742**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **12%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Cadbury49% - Morrisons31% - Snackify7% - NFIBIS5% - Walkers Nonsuch3% - Walkers3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
6K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/eclairs/trend)
## **Top eclairs search terms**
- **chocolate eclairs**47K/yr+5.9%17.6% conv. - **eclairs**31K/yr-5.7%13.5% conv. - **chocolate eclairs cadbury**21K/yr-14.6%10.5% conv. - **cadbury eclairs**10K/yr+23.4%7.8% conv. - **eclair**6K/yr-4.4%16.5% conv. - **cadbury chocolate eclairs**6K/yr+21.4%8.3% conv. - **chocolate eclairs sweets**6K/yr-13.8%3.5% conv. - **cadburys chocolate eclairs**4K/yr+35.3%9.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/eclairs/search-terms)
## **Top eclairs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£31K30%£47K40%£63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons 4 Cream Chocolate Éclair**Morrisons**£2.13**4.5★2,588 rev](https://www.amazon.co.uk/dp/B01MG7RZ7T) [2**Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)**Cadbury**£0.85**4.9★45 rev](https://www.amazon.co.uk/dp/B0GSVQ19QT) [3**Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)**Cadbury**£2.86**4.6★91 rev](https://www.amazon.co.uk/dp/B0BQ7LXY3Y) [4**Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)**Snackify**£10.28**4.7★13 rev](https://www.amazon.co.uk/dp/B0GBPVPWRC) [5**Morrisons Eclairs 2 pack**Morrisons**£1.81**4.5★2,588 rev](https://www.amazon.co.uk/dp/B01MG7UPH9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)**Cadbury**£0.85**45 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVQ19QT) [**100x Cadburys Chocolate Eclairs Bag 460g Caramels with Milk Chocolate Centres Delicious Chewy Treats bulk chocolate toffee sweets**AQUA THOUGHTS**£6.68**29 rev5mo ago](https://www.amazon.co.uk/dp/B0GN4YB1ND) [**Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g**NFIBIS**£8.24**20 rev7mo ago](https://www.amazon.co.uk/dp/B0GCQ4X3RD) [**Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)**Snackify**£10.28**13 rev7mo ago](https://www.amazon.co.uk/dp/B0GBPVPWRC) [**Chocolate Eclairs - (440g) Original Walkers Nonsuch Milk Chocolate Eclairs Premium Gift Jar by Bentley & Ackermans Sweet Shop.**Bentley & Ackerman**£11.27**19 rev1y ago](https://www.amazon.co.uk/dp/B0DLGYKKZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Eclairs Chocolate Bag 110 g (Pack of 1)**Cadbury**£0.85**4.9★**▲ 262%**](https://www.amazon.co.uk/dp/B0GSVQ19QT) [**Walkers Nonsuch Milk Chocolate Eclairs Smooth Toffee with Chocolate Centre Individually Wrapped 500g**NFIBIS**£8.24**4.6★**▲ 179%**](https://www.amazon.co.uk/dp/B0GCQ4X3RD) [**Eclairs Chocolate Bag Caramels with Milk Chocolate Centres Delicious Chewy Treats 130g Chocolate Sweets Perfect for Daily Snacks and Gifting Available for Hampers (4 Bags x 130g)**Snackify**£10.28**4.7★**▲ 106%**](https://www.amazon.co.uk/dp/B0GBPVPWRC) [**Cadbury Eclairs Chocolate Bag 350 g (Pack of 1)**Cadbury**£2.86**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0BQ7LXY3Y) [**Morrisons Chocolate Eclairs 185g**Morrisons**£1.47**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B01BM9O7VK)
**~~View all trending →~~**
## **What buyers say about eclairs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Taste amazing”*
**Sweetness**22%
*“Lovely sweets”*
**Value For Money**18%
*“Great deal”*
**Quality-Overall**11%
*“Excellent quality”*
**Flavor**5%
*“Great flavour”*
**Baking**2%
*“Love chocolate eclairs as not keen in jam in plan cream love custard eclairs These were just the job for a treat”*
**Ease Of Use**2%
*“Handy to get them on Prime”*
**Ease Of Chewing/Swallowing**2%
*“Great tasting sweets to chew on”*
**Advertised Vs Actual Product**1%
*“exactly as advertised”*
**Freshness**1%
*“Freshness”*
### **What buyers complain about **
**Size-Overall**23%
*“The bag is really big”*
**Value For Money**22%
*“MORE COSTLY”*
**Sweetness**13%
*“No chocolate in may as well be just toffees”*
**Advertised Vs Actual Product**9%
*“Serious case of false advertising”*
**Taste-Overall**9%
*“Tiny...didnt taste right somehow”*
**Stale/Rotten/Spoiled**7%
*“they were stale”*
**Flavor**2%
*“not a lot of chocolate”*
**Storage Temperature**2%
*“probably not stored correctly”*
**Bitter**1%
*“it tastes very bitter then i pop one of those toffees in my mouth”*
## **Common questions**
- **Is eclairs profitable to sell on Amazon United Kingdom?**
- The niche generates £157K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the eclairs niche?**
- 9 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in eclairs?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for eclairs peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the eclairs niche?**
- Listings span £0.85–£28.26; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.
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