---
title: "Easter Egg Mould — £33K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/easter-egg-mould"
last_updated: "2026-07-31T17:55:59.735Z"
locale: en
meta:
description: "Niche score 38/100 · £33K/yr market · 93K searches/yr · £7.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £33K/yr market · 93K searches/yr · £7.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Egg Mould — £33K/yr Amazon UK Niche (2026) - Flapen"
---
# **easter egg mould**
**Skip it**
Soft demand (-97.9% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 58Competition 25Returns 98Price range 0Avg price 20Brand share 30Review moat 94Quality gap 88
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****121.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.25**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£33K**
£33K/yr · 93K searches
**Growth**
**Bad****-97.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.18–£11.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, easter egg mould is a £33K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter egg mould market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£29K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#722**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **33.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **249 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- webake37% - Cake Star22% - Selecto Bake11% - Tala9% - SEAHUI5% - Mystic Moments5% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -97.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 52.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/easter-egg-mould/trend)
## **Top easter egg mould search terms**
- **easter egg mould**40K/yr-98.3%3.1% conv. - **easter egg moulds**16K/yr-97.6%0.9% conv. - **chocolate egg mould**7K/yr-95.3%3.3% conv. - **egg mould chocolate**3K/yr-96.5%2.7% conv. - **easter egg mold**4K/yr-97.5%3.1% conv. - **easter chocolate moulds**7K/yr-98.5%0.0% conv. - **easter egg moulds large**6K/yr-98.5%3.7% conv. - **easter moulds**7K/yr-98.9%0.0% conv. - **easter egg moulds silicone large**3K/yr-97.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/easter-egg-mould/search-terms)
## **Top easter egg mould products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cake Star Easter Egg Mould 2 Part Textured Chocolate Making Mold Create Your Own Easter Eggs - Large 140 mm x 93 mm 84833 Transparent**Cake Star**£4.70**3.9★73 rev](https://www.amazon.co.uk/dp/B01NAKCJN8) [2**Webake Easter Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Chocolate Egg Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking**webake**£11.77**4.3★138 rev](https://www.amazon.co.uk/dp/B0BMLCQFSW) [3**Webake Easter Dinosaur Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking**webake**£11.65**4.7★117 rev](https://www.amazon.co.uk/dp/B0BML9SFMK) [4**Tala Chocolate Smash Kit Craft Chocolate Eggs Filled with Hidden Treats**Tala**£5.88**4.4★14 rev](https://www.amazon.co.uk/dp/B0CT8W68P7) [5**Selecto Bake Easter Egg Chocolate Silicone Mold 6-Cavity Non-Stick Easter Egg Shaped Silicone Molds for Hot Chocolate Cocoa Bombs Party Jelly Ice Cube Soap Random Color Supplied**Selecto Bake**£3.97**4.4★86 rev](https://www.amazon.co.uk/dp/B01NCSHF8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 x Chocolate Easter Egg Mould - Chocolate Moulds - Silicone Moulds for Baking - 6 Cavity Non-Stick Easter Egg Silicone Cake Mould - Molds for Hot Choc Bombs Jelly Ice Cubes Soap - Random Colours**AKEDE**£5.83**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS3JZXHF) [**Tala Chocolate Smash Kit Craft Chocolate Eggs Filled with Hidden Treats**Tala**£5.88**14 rev2y ago](https://www.amazon.co.uk/dp/B0CT8W68P7) [**Webake Easter Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Chocolate Egg Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking**webake**£11.77**138 rev3y ago](https://www.amazon.co.uk/dp/B0BMLCQFSW) [**Webake Easter Dinosaur Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking**webake**£11.65**117 rev3y ago](https://www.amazon.co.uk/dp/B0BML9SFMK) [**Webake Easter Diamond Egg Moulds Silicone Large 2 Pcs 3D Breakable Giant Egg Chocolate Mould with 1 Hammer for Easter Decorations Candy Cake Dessert Baking**webake**£10.51**77 rev3y ago](https://www.amazon.co.uk/dp/B0BMLDV8HW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 x Chocolate Easter Egg Mould - Chocolate Moulds - Silicone Moulds for Baking - 6 Cavity Non-Stick Easter Egg Silicone Cake Mould - Molds for Hot Choc Bombs Jelly Ice Cubes Soap - Random Colours**AKEDE**£5.83**0.0★**▲ 844%**](https://www.amazon.co.uk/dp/B0GS3JZXHF) [**SENHAI 3 Pcs Egg Shape Silicone Molds 8-Cavity Baking Mold for Chocolate Pastry Cake Muffin Bread Ice Cube Soap - Pink Blue Brown**SENHAI**£10.43**4.4★**▲ 293%**](https://www.amazon.co.uk/dp/B07QWSG2RQ) [**PME Egg Chocolate Mould Pack of 3 Easter Baking**PME**£8.20**3.3★**▲ 137%**](https://www.amazon.co.uk/dp/B07PNQP9L7) [**Cacao | Large Cracked Egg Chocolate Mould Single Cavity**Mystic Moments**£5.71**4.0★**▲ 54%**](https://www.amazon.co.uk/dp/B00A9TLVIW) [**Cake Star Easter Egg Mould 2 Part Textured Chocolate Making Mold Create Your Own Easter Eggs - Large 140 mm x 93 mm 84833 Transparent**Cake Star**£4.70**3.9★**▲ 25%**](https://www.amazon.co.uk/dp/B01NAKCJN8)
**~~View all trending →~~**
## **What buyers say about easter egg mould**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**38%
*“Easy to use”*
**Quality-Overall**25%
*“Reviews were good”*
**Strength**8%
*“they look really sturdy”*
**Advertised Vs Actual Product**6%
*“Did the job”*
**Size-Overall**5%
*“Makes a great size egg”*
**Dishwasher Safe**3%
*“Goes in dishwasher”*
**Ease Of Cleaning**3%
*“Easy to use and clean”*
**Cooking Experience**3%
*“Perfect for using repeatedly to make great chocolate eggs”*
**Material Quality**2%
*“Great mould”*
**Shape/Style**2%
*“Holds it shape and pattern”*
### **What buyers complain about **
**Functionality-Overall**25%
*“then they wouldn't line up”*
**Size-Overall**25%
*“Even then they were not a perfect fit when mated together”*
**Advertised Vs Actual Product**17%
*“Advert title does not match description”*
**Grip**6%
*“Slides out easily”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**16%
**Thickness**5%
**Functionality-Overall**5%
**Smell**5%
**Material Quality**5%
**Quality-Overall**3%
## **Common questions**
- **Is easter egg mould profitable to sell on Amazon United Kingdom?**
- The niche generates £33K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the easter egg mould niche?**
- 10 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in easter egg mould?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for easter egg mould peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 52.5× the quietest.
- **What does it cost to enter the easter egg mould niche?**
- Listings span £3.18–£11.77; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.
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