[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-easter-egg-hunt":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":215,"demand":220,"seasonality":520,"brandShare":533,"products":544,"feedback":603,"searchTerms":665,"related":710,"lastUpdated":166},"70b632454c091e4d97ae0e4922573e5e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":159,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":161,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":171,"pageQuality":159,"unitsSoldMin":172,"unitsSoldAvgMin":173,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":151,"top20BrandShare":151,"primePct":179,"oosRate":180},211443,700396,2.0424,-0.983,0.029,0.9691,1,4.16,506,10.41,2.01,21.92,6,40000,0,0.0003,3,"easter egg hunt","easter-egg-hunt","\u002Fresearch\u002Fuk\u002Fgrocery\u002Feaster-egg-hunt","Chocolate Candy","2026-07-24T07:44:40.045491+00:00",4,45,[170],"out_of_stock",980,30000,250,500,312300,416400,37,182,0.5,0.2587,{"score":182,"verdict":183,"components":184},36,"skip",[185,190,192,195,197,199,202,206,209,211],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",41,0.15,211442.55,{"key":191,"score":159,"weight":188,"raw":148},"growth",{"key":193,"score":182,"weight":194,"raw":149},"conversion",0.1,{"key":196,"score":161,"weight":188,"raw":150},"competition",{"key":198,"score":159,"weight":194,"raw":151},"brandShare",{"key":200,"score":201,"weight":194,"raw":152},"qualityGap",84,{"key":203,"score":121,"weight":204,"raw":205},"reviewMoat",0.05,505.5,{"key":207,"score":208,"weight":194,"raw":160},"returns",100,{"key":210,"score":177,"weight":204,"raw":154},"avgPrice",{"key":212,"score":213,"weight":204,"raw":214},"priceRange",35,0.347564038171773,{"avgRating":216,"medianPrice":217,"medianReturnRate":218,"nichesTracked":219},4.36,12.12,0.0064,27606,{"points":221,"droppedPartialWeek":519},[222,225,228,230,233,236,239,242,245,248,250,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,350,352,355,358,360,363,366,369,372,375,378,381,384,387,390,392,395,398,401,404,407,410,413,415,418,421,424,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516],{"week":223,"volume":224},"2024-07-28",58,{"week":226,"volume":227},"2024-08-04",70,{"week":229,"volume":201},"2024-08-11",{"week":231,"volume":232},"2024-08-18",72,{"week":234,"volume":235},"2024-08-25",59,{"week":237,"volume":238},"2024-09-01",86,{"week":240,"volume":241},"2024-09-08",105,{"week":243,"volume":244},"2024-09-15",57,{"week":246,"volume":247},"2024-09-22",68,{"week":249,"volume":121},"2024-10-06",{"week":251,"volume":247},"2024-10-13",{"week":253,"volume":254},"2024-10-20",71,{"week":256,"volume":257},"2024-10-27",112,{"week":259,"volume":260},"2024-11-10",48,{"week":262,"volume":263},"2024-11-17",78,{"week":265,"volume":266},"2024-11-24",67,{"week":268,"volume":269},"2024-12-01",102,{"week":271,"volume":272},"2024-12-08",65,{"week":274,"volume":275},"2024-12-15",110,{"week":277,"volume":278},"2024-12-22",131,{"week":280,"volume":281},"2024-12-29",159,{"week":283,"volume":284},"2025-01-05",605,{"week":286,"volume":287},"2025-01-12",975,{"week":289,"volume":290},"2025-01-19",1539,{"week":292,"volume":293},"2025-01-26",2016,{"week":295,"volume":296},"2025-02-02",2313,{"week":298,"volume":299},"2025-02-09",3066,{"week":301,"volume":302},"2025-02-16",4487,{"week":304,"volume":305},"2025-02-23",6593,{"week":307,"volume":308},"2025-03-02",7977,{"week":310,"volume":311},"2025-03-09",13074,{"week":313,"volume":314},"2025-03-16",17791,{"week":316,"volume":317},"2025-03-23",23834,{"week":319,"volume":320},"2025-03-30",40139,{"week":322,"volume":323},"2025-04-06",72713,{"week":325,"volume":326},"2025-04-13",120094,{"week":328,"volume":329},"2025-04-20",276333,{"week":331,"volume":332},"2025-04-27",7921,{"week":334,"volume":335},"2025-05-04",544,{"week":337,"volume":338},"2025-05-11",278,{"week":340,"volume":341},"2025-05-18",147,{"week":343,"volume":344},"2025-05-25",97,{"week":346,"volume":347},"2025-06-01",79,{"week":349,"volume":238},"2025-06-08",{"week":351,"volume":224},"2025-06-15",{"week":353,"volume":354},"2025-06-22",61,{"week":356,"volume":357},"2025-06-29",95,{"week":359,"volume":254},"2025-07-06",{"week":361,"volume":362},"2025-07-13",125,{"week":364,"volume":365},"2025-07-20",98,{"week":367,"volume":368},"2025-07-27",156,{"week":370,"volume":371},"2025-08-03",114,{"week":373,"volume":374},"2025-08-10",179,{"week":376,"volume":377},"2025-08-17",189,{"week":379,"volume":380},"2025-08-24",217,{"week":382,"volume":383},"2025-08-31",178,{"week":385,"volume":386},"2025-09-07",209,{"week":388,"volume":389},"2025-09-14",158,{"week":391,"volume":128},"2025-09-21",{"week":393,"volume":394},"2025-09-28",166,{"week":396,"volume":397},"2025-10-05",194,{"week":399,"volume":400},"2025-10-12",188,{"week":402,"volume":403},"2025-10-19",152,{"week":405,"volume":406},"2025-10-26",165,{"week":408,"volume":409},"2025-11-02",228,{"week":411,"volume":412},"2025-11-09",237,{"week":414,"volume":409},"2025-11-16",{"week":416,"volume":417},"2025-11-23",167,{"week":419,"volume":420},"2025-11-30",213,{"week":422,"volume":423},"2025-12-07",196,{"week":425,"volume":420},"2025-12-14",{"week":427,"volume":428},"2025-12-21",256,{"week":430,"volume":431},"2025-12-28",309,{"week":433,"volume":434},"2026-01-04",707,{"week":436,"volume":437},"2026-01-11",915,{"week":439,"volume":440},"2026-01-18",1522,{"week":442,"volume":443},"2026-01-25",1866,{"week":445,"volume":446},"2026-02-01",2812,{"week":448,"volume":449},"2026-02-08",3946,{"week":451,"volume":452},"2026-02-15",5370,{"week":454,"volume":455},"2026-02-22",8985,{"week":457,"volume":458},"2026-03-01",13526,{"week":460,"volume":461},"2026-03-08",21429,{"week":463,"volume":464},"2026-03-15",35617,{"week":466,"volume":467},"2026-03-22",57898,{"week":469,"volume":470},"2026-03-29",129502,{"week":472,"volume":473},"2026-04-05",486687,{"week":475,"volume":476},"2026-04-12",22105,{"week":478,"volume":479},"2026-04-19",2697,{"week":481,"volume":482},"2026-04-26",1088,{"week":484,"volume":485},"2026-05-03",526,{"week":487,"volume":488},"2026-05-10",453,{"week":490,"volume":491},"2026-05-17",373,{"week":493,"volume":494},"2026-05-24",410,{"week":496,"volume":497},"2026-05-31",322,{"week":499,"volume":500},"2026-06-07",613,{"week":502,"volume":503},"2026-06-14",557,{"week":505,"volume":506},"2026-06-21",519,{"week":508,"volume":509},"2026-06-28",447,{"week":511,"volume":512},"2026-07-05",390,{"week":514,"volume":515},"2026-07-12",499,{"week":517,"volume":518},"2026-07-19",414,false,[521,522,523,524,525,526,527,528,529,530,531,532],0.09163064453058588,0.33935402427828215,2.606931126525893,8.938508407290286,0.025289877248461354,0.02019175913646994,0.016357131320344113,0.0093291547183213,0.00921274099765378,0.009257901492740318,0.011434637355911456,0.012371968520596492,{"top":534,"otherBrandCount":159,"otherClickShare":159},[535,538,541],{"brand":536,"clickShare":537},"Maltesers",0.8642000000000001,{"brand":539,"clickShare":540},"Mars",0.0722,{"brand":542,"clickShare":543},"SKYTE",0.0636,[545,556,567,575,585,594],{"asin":546,"title":547,"brand":536,"imageUrl":548,"price":549,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0794MCCWY","Maltesers Chocolate Easter Bunnies Bulk Box Milk Chocolate Honeycomb & Malt Filling 32 x 29g Perfect Easter Treat gifts snacks","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Hq3VNpKuL.jpg",17.78,4.5,2625,0.5278,0.4953,"2011-01-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0794MCCWY",{"asin":557,"title":558,"brand":536,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B0CNH9MTGG","Maltesers Milk Chocolate Easter Bunnies Bag 212g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eAEdOsRYL.jpg",4.27,4.6,117,0.271,0.1129,"2023-11-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CNH9MTGG",{"asin":568,"title":569,"brand":539,"imageUrl":570,"price":156,"rating":161,"reviews":571,"clickShare90":540,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B0GNS9HDMJ","Maltesers Bunny 5X29g Bag - 10 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BQ+B1BB0L.jpg",2,0.016,"2026-03-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GNS9HDMJ",{"asin":576,"title":577,"brand":536,"imageUrl":578,"price":155,"rating":579,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B077VMMPTT","Maltesers Multipack Chocolate Bunny 5 x 29g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PfPtEBZbL.jpg",4.7,287,0.0654,0.3475,"2017-12-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB077VMMPTT",{"asin":586,"title":587,"brand":542,"imageUrl":588,"price":589,"rating":159,"reviews":159,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0GWRRM8B1","3 Packs Maltesers Chocolate Mini Bunnies Bag Milk Chocolate Honeycomb & Malt filling 58g Perfect For Easter Egg Hunt Great Gift For Kids & Adults School Offices","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yiSg5MsNL.jpg",6.49,0.0327,0.003,"2026-04-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GWRRM8B1",{"asin":595,"title":596,"brand":542,"imageUrl":597,"price":598,"rating":167,"reviews":571,"clickShare90":599,"clickShare360":600,"launchDate":601,"amazonUrl":602},"B0GSXKMWZS","Maltesers Bunnies Milk Chocolate Extra Large Easter Egg Includes 3 Maltesers Bunny Bars Perfect For Easter Egg Hunt School Offices Gift For Kids & Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H5dmfCUWL.jpg",10.01,0.0309,0.0254,"2026-03-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GSXKMWZS",{"love":604,"hate":640,"returnReasons":664},[605,612,619,625,630,635],{"topic":606,"percentOfMentions":607,"verbatims":608},"Taste-Overall",0.3824,[609,610,611],"These are my favourite chocolate","Lovely Easter treat","Very tasty",{"topic":613,"percentOfMentions":614,"verbatims":615},"Value For Money",0.29410000000000003,[616,617,618],"Cheaper than overpriced Easter eggs","Excellent value","Good value",{"topic":620,"percentOfMentions":621,"verbatims":622},"Size-Overall",0.0882,[623,624],"they do seem to be a decent size","full size too",{"topic":626,"percentOfMentions":627,"verbatims":628},"Baking",0.0588,[629],"Lovely treats",{"topic":631,"percentOfMentions":627,"verbatims":632},"Gifting Purpose",[633,634],"It's her birthday treat","Great for Easter gifts",{"topic":636,"percentOfMentions":627,"verbatims":637},"Crispiness",[638,639],"The best thing is if you put them in the fridge, the crunch, yum yum","Tasty thick coating of chocolate with a crunchy",[641,647,651,655,660],{"topic":642,"percentOfMentions":643,"verbatims":644},"Durability",0.25,[645,646],"They won't last long","very nice,didnt last long",{"topic":620,"percentOfMentions":643,"verbatims":648},[649,650],"Something small","Definatly not extra large",{"topic":613,"percentOfMentions":652,"verbatims":653},0.16670000000000001,[654],"pricey",{"topic":656,"percentOfMentions":657,"verbatims":658},"Advertised Vs Actual Product",0.0833,[659],"says extra large but theyre not",{"topic":661,"percentOfMentions":657,"verbatims":662},"Flavor",[663],"Missing malteser flavour",[],[666,671,676,680,685,689,694,698,702,706],{"term":667,"volume":668,"growthQoq":669,"conversionRate":670},"malteser bunny",32284,-0.8176,0.0574,{"term":672,"volume":673,"growthQoq":674,"conversionRate":675},"maltesers bunny",10806,-0.7124,0.0458,{"term":162,"volume":677,"growthQoq":678,"conversionRate":679},383840,-0.9951,0.0005,{"term":681,"volume":682,"growthQoq":683,"conversionRate":684},"easter bunny",91523,-0.991,0.0013,{"term":686,"volume":687,"growthQoq":688,"conversionRate":159},"mini easter eggs",40874,-0.9835,{"term":690,"volume":691,"growthQoq":692,"conversionRate":693},"malteser bunnies",3998,-0.8209,0.0506,{"term":695,"volume":696,"growthQoq":697,"conversionRate":159},"egg hunt",31758,-0.9892,{"term":699,"volume":700,"growthQoq":701,"conversionRate":159},"easter hunt",29678,-0.9944,{"term":703,"volume":704,"growthQoq":705,"conversionRate":159},"easter bunnies",20766,-0.9919,{"term":707,"volume":708,"growthQoq":709,"conversionRate":159},"easter eggs hunt",11346,-0.9912,[711,718,723,729,734,739],{"title":712,"href":713,"score":714,"verdict":715,"marketSize":716,"growth90":717},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":719,"href":720,"score":714,"verdict":715,"marketSize":721,"growth90":722},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,0.4581,{"title":724,"href":725,"score":714,"verdict":726,"marketSize":727,"growth90":728},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":730,"href":731,"score":714,"verdict":726,"marketSize":732,"growth90":733},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":735,"href":736,"score":227,"verdict":726,"marketSize":737,"growth90":738},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",513756.37,0.324,{"title":740,"href":741,"score":227,"verdict":726,"marketSize":742,"growth90":743},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]