---
title: "Earl Grey Tea Bags — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/earl-grey-tea-bags"
last_updated: "2026-07-31T18:23:20.806Z"
locale: en
meta:
description: "Niche score 36/100 · £182K/yr market · 189K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £182K/yr market · 189K searches/yr · £6.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earl Grey Tea Bags — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **earl grey tea bags**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 14Conversion 97Competition 10Returns 100Price range 33Avg price 19Brand share 0Review moat 59Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,132.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£182K**
£182K/yr · 189K searches
**Price range**
**Okay****£2.43–£21.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.67**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, earl grey tea bags is a £182K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earl grey tea bags market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£200K–£267K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#489**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Twinings84% - Clipper Natural, Fair & Delicious9% - Ahmad Tea4% - Morrisons3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/earl-grey-tea-bags/trend)
## **Top earl grey tea bags search terms**
- **earl grey tea bags**97K/yr-18.4%15.7% conv. - **earl grey tea**40K/yr-40.0%7.4% conv. - **earl grey**33K/yr-15.6%12.4% conv. - **twinings earl grey tea bags**10K/yr-6.5%12.4% conv. - **earl grey tea bags individually wrapped**4K/yr+24.3%2.0% conv. - **twinings earl grey**4K/yr-22.0%8.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/earl-grey-tea-bags/search-terms)
## **Top earl grey tea bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£27K30%£55K45%£82K60%£109K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags**Twinings**£4.81**4.8★1,078 rev](https://www.amazon.co.uk/dp/B0BT4Y7Z65) [2**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags**Twinings**£2.43**4.7★306 rev](https://www.amazon.co.uk/dp/B0BT1RXSXB) [3**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags**Twinings**£14.31**4.8★1,078 rev](https://www.amazon.co.uk/dp/B0BT533PBD) [4**Clipper Organic Fairtrade Earl Grey Black Tea 1 x 40 Teabags**Clipper Natural, Fair & Delicious**£2.88**4.4★1,487 rev](https://www.amazon.co.uk/dp/B08SY5SZXQ) [5**Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags**Ahmad Tea**£4.82**4.6★2,827 rev](https://www.amazon.co.uk/dp/B00886F5RQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Twinings Earl Grey 80 Tea Bags 200g**Twinings**£4.28**37 rev3y ago](https://www.amazon.co.uk/dp/B0C4YF7QTZ) [**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags**Twinings**£4.81**1,078 rev3y ago](https://www.amazon.co.uk/dp/B0BT4Y7Z65) [**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags**Twinings**£14.31**1,078 rev3y ago](https://www.amazon.co.uk/dp/B0BT533PBD) [**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags**Twinings**£2.43**306 rev3y ago](https://www.amazon.co.uk/dp/B0BT1RXSXB) [**Twinings Earl Grey Decaf Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Decaffeinated Black Tea Blend | 40 Biodegradable Tea Bags**Twinings**£2.56**929 rev3y ago](https://www.amazon.co.uk/dp/B0BT1QRN38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | 40 Biodegradable Tea Bags**Twinings**£2.43**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B0BT1RXSXB) [**Twinings Earl Grey 80 Tea Bags 200g**Twinings**£4.28**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B0C4YF7QTZ) [**Twinings Earl Grey Tea | Full & Fragrant Earl Grey Tea Bags | Bergamot & Lemon Flavoured Black Tea Blend | Large Pack 120 Biodegradable Tea Bags**Twinings**£4.81**4.8★**— 1%**](https://www.amazon.co.uk/dp/B0BT4Y7Z65) [**Ahmad Tea Earl Grey Tea | Black Tea - 100 Teabags**Ahmad Tea**£4.82**4.6★**— 9%**](https://www.amazon.co.uk/dp/B00886F5RQ) [**Twinings Earl Grey Tea 400 Bags (Multipack of 4 x 100 Tea Bags)**Twinings**£21.06**4.8★**▼ 14%**](https://www.amazon.co.uk/dp/B007RXQOV2)
**~~View all trending →~~**
## **What buyers say about earl grey tea bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Rich taste”*
**Value For Money**12%
*“Excellent value”*
**Flavor**12%
*“Deep and rich flavour”*
**Quality-Overall**9%
*“Nice quality tea”*
**Caffeine Content**5%
*“Flavoury and caffeine free”*
**Smell**3%
*“Lovely aroma and consistent quality”*
**Color**3%
*“the earl grey is just what I wanted”*
**Advertised Vs Actual Product**2%
*“Consistent with the description”*
**Vegan/Organic**1%
*“This organic earl grey as great taste”*
**Ingredients-Overall**1%
*“Excellent product with lots of content”*
### **What buyers complain about **
**Taste-Overall**41%
*“Very bland taste”*
**Flavor**18%
*“Disappointing flavour”*
**Advertised Vs Actual Product**9%
*“Stated they were individual tea bags so expected them to be individually wrapped but were not”*
**Size-Overall**9%
*“I only wish it came in larger boxes”*
**Strength**5%
*“Weak”*
**Color**5%
*“i wouldnt have known it was earl grey”*
## **Common questions**
- **Is earl grey tea bags profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 9 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the earl grey tea bags niche?**
- 4 brands and 66 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in earl grey tea bags?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for earl grey tea bags peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the earl grey tea bags niche?**
- Listings span £2.43–£21.06; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)