---
title: "Trend — dutch processed cocoa powder - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dutch-processed-cocoa-powder/trend"
last_updated: "2026-07-31T19:07:53.419Z"
locale: en
meta:
  description: "Niche score 44/100 · £63K/yr market · 49K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £63K/yr market · 49K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dutch processed cocoa powder - Flapen"
---

# **dutch processed cocoa powder**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 36Conversion 88Competition 9Returns 99Price range 50Avg price 57Brand share 0Review moat 92Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****161.88**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.83**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.00–£22.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£63K**

£63K/yr · 49K searches

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand