---
title: "Search terms — duster - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/duster/search-terms"
last_updated: "2026-07-31T08:00:22.962Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — duster - Flapen"
---

# **duster**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 22Conversion 96Competition 44Returns 99Price range 0Avg price 18Brand share 67Review moat 25Quality gap 77

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.6M**

£1.6M/yr · 1.7M searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,968.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.58**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.21–£11.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100