---
title: "Dumplings — £128K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dumplings"
last_updated: "2026-07-31T14:58:55.106Z"
locale: en
meta:
description: "Niche score 49/100 · £128K/yr market · 156K searches/yr · £5.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £128K/yr market · 156K searches/yr · £5.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dumplings — £128K/yr Amazon UK Niche (2026) - Flapen"
---
# **dumplings**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 8Conversion 96Competition 52Returns 100Price range 42Avg price 16Brand share 2Review moat 94Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****111.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.68–£23.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£128K**
£128K/yr · 156K searches
**Avg price**
**Bad****£5.81**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dumplings is a £128K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dumplings market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£116K–£145K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **4%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**0%**
- Itsu84% - Wagamama5% - itsu [grocery] ltd4% - Generic3% - Allgroo2% - Yutaka1%
## **Demand**
Weekly Amazon search volume, last 42 weeks — -34.3% search growth over the last 90 days.
30K20KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/dumplings/trend)
## **Top dumplings search terms**
- **gyoza**52K/yr-15.9%17.5% conv. - **soup dumplings**41K/yr-49.1%11.2% conv. - **itsu soup dumplings**22K/yr-55.8%11.2% conv. - **gyozas**8K/yr+2.1%4.4% conv. - **chicken gyoza**8K/yr+0.2%1.0% conv. - **itsu dumplings**7K/yr-46.2%11.0% conv. - **frozen dumplings**8K/yr-38.9%4.0% conv. - **chinese dumplings**4K/yr-36.4%1.6% conv. - **halal dumplings**4K/yr-43.8%0.3% conv. - **itsu gyoza**3K/yr-16.8%20.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dumplings/search-terms)
## **Top dumplings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**itsu Chicken Soup Dumplings 168g (Frozen)**Itsu**£2.80**4.4★153 rev](https://www.amazon.co.uk/dp/B0DJH8PPW5) [2**Itsu Chicken Gyoza Dinner Dumplings 240g (Frozen)**Itsu**£3.88**4.6★979 rev](https://www.amazon.co.uk/dp/B07TFXDJFP) [3**Itsu Spicy Chicken Soup Dumplings 168g**Itsu**£2.97**4.3★20 rev](https://www.amazon.co.uk/dp/B0FND7BGZZ) [4![itsu 12 sizzling pork gyoza dinner dumplings 240g [Frozen]](https://m.media-amazon.com/images/I/51UbhQroLmL.jpg)**itsu 12 sizzling pork gyoza dinner dumplings 240g \[Frozen\]**Itsu**£3.89**4.5★414 rev](https://www.amazon.co.uk/dp/B095TKVSSV) [5![itsu 12 Korean BBQ beef gyoza dinner dumplings 240g [Frozen]](https://m.media-amazon.com/images/I/517jQkMX1xL.jpg)**itsu 12 Korean BBQ beef gyoza dinner dumplings 240g \[Frozen\]**Itsu**£3.86**4.4★306 rev](https://www.amazon.co.uk/dp/B09TFV123P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Itsu 12 Spicy Chicken Gyoza 240g**Itsu**£4.32**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GYP6KDS2) [**Frozen Korean Style Dumplings (Gyoza) | Protein Dumplings | Quick & Easy Meal | 700g x 2 Pack (Total 1.4kg) | Assorted Flavours (Original Hot Chicken Flavor)**Generic**£23.83**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7CJSGY) [**Wagamamas Firecracker Chicken Gyoza 200g**Wagamama**£3.20**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWXZ9R6) [**Wagamamas Katsu Yasai Gyoza 200g**Wagamama**£3.16**3 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWVLXG6) [**itsu spicy chicken soup dumpling 168g (Frozen)**itsu \[grocery\] ltd**£2.88**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQV8264)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Itsu 12 Spicy Chicken Gyoza 240g**Itsu**£4.32**0.0★**▲ 405%**](https://www.amazon.co.uk/dp/B0GYP6KDS2) [**Bibi-go Steamed Dumplings 560G Filled With Chicken And Vegetables Juicy Filling In A Tender Wrapper Quick Frozen Product Of Korea Pack Of 2**Generic**£18.13**5.0★**▲ 320%**](https://www.amazon.co.uk/dp/B0FP9N3Q92) [**itsu spicy chicken soup dumpling 168g (Frozen)**itsu \[grocery\] ltd**£2.88**4.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0FPQV8264) [**Wagamamas Firecracker Chicken Gyoza 200g**Wagamama**£3.20**4.3★**▲ 107%**](https://www.amazon.co.uk/dp/B0FZWXZ9R6) [**itsu thai prawn soup dumpling 168g (Frozen)**itsu \[grocery\] ltd**£2.82**5.0★**▲ 105%**](https://www.amazon.co.uk/dp/B0FPQQB1N5)
**~~View all trending →~~**
## **What buyers say about dumplings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**55%
*“Very tasty highly recommend great for a quick lunch love the itsu range”*
**Ease Of Use**8%
*“Theyre so easy”*
**Cooking Instructions**6%
*“They cook very quickly”*
**Flavor**5%
*“amazing flavour. personal taste”*
**Spiciness**5%
*“Spicy soup dumplinhs”*
**Crispiness**4%
*“crispy onions - it was very tasty”*
**Baking**2%
*“Tasty and cooks easily”*
**Quality-Overall**2%
*“Nice product”*
**Vegan/Organic**2%
*“Best Itsu product from its vegetarian range”*
**Comfort-Overall**2%
*“Easy Comfort food”*
### **What buyers complain about **
**Taste-Overall**28%
*“Had a very strong mushroom taste not a fan as flavour that lingers”*
**Spiciness**17%
*“Really spicy”*
**Value For Money**11%
*“Waste of money”*
**Ingredients-Overall**11%
*“Inaccurate ingredients”*
**Flavor**11%
*“Had a very strong mushroom taste not a fan as flavour that lingers”*
**Quality-Overall**6%
*“Average”*
**Smell**2%
*“Only problem left a strong smell in kitchen for days that could not get rid of”*
**Allergies**2%
*“made me feel sick”*
## **Common questions**
- **Is dumplings profitable to sell on Amazon United Kingdom?**
- The niche generates £128K/yr across 24 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dumplings niche?**
- 6 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dumplings?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the dumplings niche?**
- Listings span £2.68–£23.83; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)