---
title: "Dry Vermouth — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dry-vermouth"
last_updated: "2026-07-31T17:09:41.829Z"
locale: en
meta:
description: "Niche score 34/100 · £109K/yr market · 105K searches/yr · £9.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £109K/yr market · 105K searches/yr · £9.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dry Vermouth — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **dry vermouth**
**Skip it**
Prices mostly outside the sweet spot ($5.49–$13.93) — this niche doesn't clear our bar today.
Market size 26Growth 9Conversion 89Competition 20Returns 98Price range 0Avg price 32Brand share 5Review moat 66Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****842.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.89**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£109K**
£109K/yr · 105K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.49–£13.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dry vermouth is a £109K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dry vermouth market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£99K–£124K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- MARTINI69% - Dolin14% - Noilly Prat10% - Morrisons2% - Cinzano2% - Lillet2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/dry-vermouth/trend)
## **Top dry vermouth search terms**
- **martini**58K/yr-13.1%7.8% conv. - **dry vermouth**15K/yr-9.3%9.7% conv. - **vermouth dry**8K/yr-47.2%9.6% conv. - **dolin vermouth**4K/yr-5.4%17.0% conv. - **martini extra dry**5K/yr-60.7%17.6% conv. - **dry martini**3K/yr+12.6%14.4% conv. - **dry martini extra dry**2K/yr+14.4%13.7% conv. - **martini dry**2K/yr-68.6%4.8% conv. - **dolin**3K/yr-78.4%14.9% conv. - **martini vermouth**3K/yr-79.8%10.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dry-vermouth/search-terms)
## **Top dry vermouth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals**MARTINI**£8.95**4.8★176 rev](https://www.amazon.co.uk/dp/B0F1G9QCGH) [2**MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers**MARTINI**£8.96**4.7★126 rev](https://www.amazon.co.uk/dp/B0F1GDTVW6) [3**Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower**Noilly Prat**£10.07**4.8★351 rev](https://www.amazon.co.uk/dp/B016OW172C) [4**DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV**Dolin**£11.05**4.8★283 rev](https://www.amazon.co.uk/dp/B001LM1EG0) [5**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**4.7★248 rev](https://www.amazon.co.uk/dp/B0F1G9QLP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DOLIN DRY Vermouth sec de Chambéry Apéritif 375ml 17.5% ABV Half Bottle**Dolin**£8.31**21 rev11mo ago](https://www.amazon.co.uk/dp/B07G5Y3J7W) [**MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals**MARTINI**£8.95**176 rev1y ago](https://www.amazon.co.uk/dp/B0F1G9QCGH) [**MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers**MARTINI**£8.96**126 rev1y ago](https://www.amazon.co.uk/dp/B0F1GDTVW6) [**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**248 rev1y ago](https://www.amazon.co.uk/dp/B0F1G9QLP8) [**Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower**Noilly Prat**£10.07**351 rev8y ago](https://www.amazon.co.uk/dp/B016OW172C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif**Cinzano**£7.79**4.7★**▲ 135%**](https://www.amazon.co.uk/dp/B0046EOXNQ) [**Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower**Noilly Prat**£10.07**4.8★**▲ 25%**](https://www.amazon.co.uk/dp/B016OW172C) [**Lillet Blanc - French Aperitif Light and Crisp with Citrus Hints Perfect as a Spritz Cocktail A blend of Wines and Fruit Infused Alcohol Natural Ingredients 95kcal with Light Tonic 75cl**Lillet**£13.93**4.8★**▲ 25%**](https://www.amazon.co.uk/dp/B004EAMAKA) [**MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers**MARTINI**£8.96**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B0F1GDTVW6) [**DOLIN DRY Vermouth sec de Chambéry Apéritif 75cl 17.5% ABV**Dolin**£11.05**4.8★**— 8%**](https://www.amazon.co.uk/dp/B001LM1EG0)
**~~View all trending →~~**
## **What buyers say about dry vermouth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Alcohol Flavor**30%
*“Works brilliantly in cocktails”*
**Taste-Overall**24%
*“delicious, competitive price”*
**Value For Money**17%
*“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”*
**Quality-Overall**10%
*“A quality”*
**Blend/Ratio**3%
*“Good in Begroni”*
**Flavor**3%
*“Smooth and flavourful”*
**Advertised Vs Actual Product**3%
*“Same as always”*
**Sweetness**2%
*“If you haven't tried it, rosso is quite a sweet, versatile drink”*
**Gifting Purpose**1%
*“This was for a Christmas gift”*
**Freshness**1%
*“Elegant & fresh”*
### **What buyers complain about **
**Value For Money**31%
*“cheaper”*
**Flavor**17%
*“It doesnt taste like Martini”*
**Taste-Overall**8%
*“unfortunately not what it used to be tastes weak to what it used to”*
**Size-Overall**6%
*“Shame it's not a bigger bottle”*
## **Common questions**
- **Is dry vermouth profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the dry vermouth niche?**
- 6 brands and 30 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dry vermouth?**
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.4%.
- **When does demand for dry vermouth peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the dry vermouth niche?**
- Listings span £5.49–£13.93; the average listing price is £9.89 (sweet spot $15–$100). The average incumbent carries 843 reviews — the moat a new listing must climb.
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