---
title: "Drizzilicious Rice Cakes — £140K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/drizzilicious-rice-cakes"
last_updated: "2026-07-31T16:20:51.130Z"
locale: en
meta:
description: "Niche score 43/100 · £140K/yr market · 141K searches/yr · £15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £140K/yr market · 141K searches/yr · £15.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drizzilicious Rice Cakes — £140K/yr Amazon UK Niche (2026) - Flapen"
---
# **drizzilicious rice cakes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 21Conversion 70Competition 24Returns 100Price range 73Avg price 76Brand share 0Review moat 91Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****172.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.21–£35.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£140K**
£140K/yr · 141K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, drizzilicious rice cakes is a £140K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drizzilicious rice cakes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£93K–£124K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **89%**
- **Out of stock**
- **26.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Drizzilicious54% - Broadway candy46% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -7.7% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/drizzilicious-rice-cakes/trend)
## **Top drizzilicious rice cakes search terms**
- **drizzilicious rice cakes**84K/yr-12.2%5.5% conv. - **drizzilicious**39K/yr+9.6%3.9% conv. - **drizzlelicious rice cakes**5K/yr-2.3%5.7% conv. - **mini rice cakes**7K/yr-23.6%1.0% conv. - **drizzilicious flavors**3K/yr-36.8%3.6% conv. - **drizzilicious snacks**2K/yr-53.9%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/drizzilicious-rice-cakes/search-terms)
## **Top drizzilicious rice cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Drizzilicious Birthday Cake Mini Rice Cakes with White Chocolaty Drizzle 113g**Drizzilicious**£7.21**4.8★1,884 rev](https://www.amazon.co.uk/dp/B07HCMR4TL) [2**Drizzilicious Mini Rice Cake Bites Variety Mix 113g Per Bag Pack of 7**Broadway candy**£35.89**4.6★81 rev](https://www.amazon.co.uk/dp/B0DGQ7Y7PV) [3**Drizzilicious Cinnamon Mini Rice Cakes with White Chocolaty Drizzle 113g**Drizzilicious**£7.98**4.7★31 rev](https://www.amazon.co.uk/dp/B01MZ4CFJD) [4**Drizzilicious Mini Rice Cakes with White Chocolate Drizzle - Non GMO Gluten Free Rice Snacks - Pack of 10 (21g Each) Birthday Cake Flavor Rice Crisps Snack**Drizzilicious**£14.62**4.4★91 rev](https://www.amazon.co.uk/dp/B07HCN6XZM) [5**Drizzilicious Mini Rice Cake Bites Variety | 113g Bags | Pack of 5 by Broadway Candy**Broadway candy**£28.01**4.7★92 rev](https://www.amazon.co.uk/dp/B0CN9NGLRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Mallow Plant Based Marshmallow Crispy Rice Treats Birthday Cake - 8 ct. 2 x 176g**Broadway candy**£11.61**25 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YHZCXX) [**Drizzilicious SMores Mini Rice Cakes 113g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients**Broadway candy**£8.81**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FYFY41VT) [**Drizzilicious SMores Mini Rice Cakes Pack of 10 21g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients**Broadway candy**£15.65**3 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6T6KW9) [**Drizzilicious Small Salted Caramel 10 x 21g**Broadway candy**£15.93**3 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6X5XLW) [**Drizzilicious Birthday Cake 3 x 113g**Broadway candy**£19.51**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6L9F4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Mallow Plant Based Marshmallow Crispy Rice Treats Birthday Cake - 8 ct. 2 x 176g**Broadway candy**£11.61**3.9★**▲ 281%**](https://www.amazon.co.uk/dp/B0G1YHZCXX) [**Drizzilicious Small Cookies & Cream 10 x 21g**Broadway candy**£15.60**4.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0FY6WX1JS) [**Drizzilicious SMores Mini Rice Cakes 113g Lightly Drizzled Gluten-Free Rice Cake Snack Bites with Chia Flax & Quinoa Low Fat Allergen-Free Treat Made with Plant-Based Ingredients**Broadway candy**£8.81**4.8★**▲ 109%**](https://www.amazon.co.uk/dp/B0FYFY41VT) [**Drizzilicious Strawberry Chocolaty Bites Mini Rice Cakes 113g Vegan Gluten-Free**Drizzilicious**£9.18**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0FKMT7Y2D) [**Drizzilicious Cinnamon Mini Rice Cakes with White Chocolaty Drizzle 113g**Drizzilicious**£7.98**4.7★**▲ 76%**](https://www.amazon.co.uk/dp/B01MZ4CFJD)
**~~View all trending →~~**
## **What buyers say about drizzilicious rice cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**60%
*“Really delicious”*
**Flavor**6%
*“Nice flavours”*
**Nutritional Content**5%
*“very low in calories for something that tastes so good I will definitely be ordering again”*
**Value For Money**4%
*“Good price”*
**Baking**4%
*“Love these rice cakes”*
**Health Benefits-Overall**2%
*“So tasty for something so healthy”*
**Quality-Overall**2%
*“Great product”*
**Size-Overall**2%
*“Good quantity and just the right size”*
**Vegan/Organic**1%
*“Very good value and gluten free which is a bonus for me and my partner”*
**Crispiness**1%
*“Scrumptious”*
### **What buyers complain about **
**Value For Money**33%
*“super expensive”*
**Ingredients-Overall**6%
*“Well, I thought they were very moreish until I read the Ingredients”*
**Nutritional Content**5%
*“Amazing 21 pieces for 90 calories they dont taste artificial either guilt free healthy snack”*
**Taste-Overall**4%
*“Squired taste”*
**Flavor**3%
*“Strange flavour”*
**Texture/Consistency-Overall**3%
*“Its more of a prawn cracker texture than rice cake”*
**Size-Overall**1%
*“I was expecting a much smaller pouch”*
## **Common questions**
- **Is drizzilicious rice cakes profitable to sell on Amazon United Kingdom?**
- The niche generates £140K/yr across 18 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the drizzilicious rice cakes niche?**
- 2 brands and 8 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drizzilicious rice cakes?**
- Top complaints mined from reviews: Value For Money, Ingredients-Overall, Nutritional Content. The return rate is 0.0%.
- **When does demand for drizzilicious rice cakes peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the drizzilicious rice cakes niche?**
- Listings span £7.21–£35.89; the average listing price is £15.47 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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