---
title: "Drinks — £3.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/drinks"
last_updated: "2026-07-31T15:55:40.600Z"
locale: en
meta:
description: "Niche score 48/100 · £3.3M/yr market · 2.7M searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £3.3M/yr market · 2.7M searches/yr · £7.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drinks — £3.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **drinks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 52Conversion 98Competition 10Returns 100Price range 0Avg price 20Brand share 0Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£3.3M**
£3.3M/yr · 2.7M searches
**Growth**
**Good****+22.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,051.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.72–£14.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, drinks is a £3.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drinks market data**
- **Units sold / yr**
- **500K–600K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£3.6M–£4.4M**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Coca-Cola75% - Coca-Cola Zero16% - Diet Coke7% - Pepsi3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/drinks/trend)
## **Top drinks search terms**
- **coke**1.0M/yr+20.3%15.0% conv. - **coca cola**558K/yr+25.9%11.5% conv. - **cola**298K/yr+12.7%5.1% conv. - **coca cola cans 24pk**214K/yr+14.0%13.6% conv. - **coke cans 24 pack**143K/yr+45.6%15.3% conv. - **coke original**95K/yr+64.5%15.5% conv. - **coke cans**58K/yr+25.7%13.9% conv. - **coca cola cans**35K/yr+71.7%12.0% conv. - **cans of coke**33K/yr+21.9%12.0% conv. - **coca**41K/yr-15.6%2.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/drinks/search-terms)
## **Top drinks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£488K30%£977K45%£1.5M60%£2.0M1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL**Coca-Cola**£10.21**4.7★4,915 rev](https://www.amazon.co.uk/dp/B07BBZ6NYS) [2**Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL**Coca-Cola**£4.71**4.7★4,337 rev](https://www.amazon.co.uk/dp/B01CJSE4U2) [3**Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL**Coca-Cola Zero**£6.47**4.7★5,889 rev](https://www.amazon.co.uk/dp/B007C7KGKI) [4**Diet Coke Soft Drink Cans 24 x 330 mL**Diet Coke**£6.59**4.7★5,709 rev](https://www.amazon.co.uk/dp/B01KZ3Y84K) [5**Coca-Cola Original Taste 24 x 330ml**Coca-Cola**£14.49**4.7★4,337 rev](https://www.amazon.co.uk/dp/B00DPKUKPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pepsi Regular Cola 24 x 330ml**Pepsi**£6.96**1,193 rev1y ago](https://www.amazon.co.uk/dp/B0DG5V9ZMN) [**Coca-Cola Zero Sugar 8 x 330 ml**Coca-Cola Zero**£2.84**1,637 rev6y ago](https://www.amazon.co.uk/dp/B01CJSNB5G) [**Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL**Coca-Cola**£10.21**4,915 rev8y ago](https://www.amazon.co.uk/dp/B07BBZ6NYS) [**Coca-Cola Original Taste 24 x 330ml**Coca-Cola**£14.49**4,337 rev9y ago](https://www.amazon.co.uk/dp/B00DPKUKPC) [**Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL**Coca-Cola**£4.71**4,337 rev10y ago](https://www.amazon.co.uk/dp/B01CJSE4U2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diet Coke Soft Drink Cans 24 x 330 mL**Diet Coke**£6.59**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B01KZ3Y84K) [**Coca-Cola Original Taste Soft Drink Cans 8 x 330 mL**Coca-Cola**£4.71**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B01CJSE4U2) [**Coca-Cola Zero Sugar Soft Drink Cans 24 x 330 mL**Coca-Cola Zero**£6.47**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B007C7KGKI) [**Coca-Cola Original Taste Soft Drink Cans 24 x 330 mL**Coca-Cola**£10.21**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B07BBZ6NYS) [**Pepsi Regular Cola 24 x 330ml**Pepsi**£6.96**4.8★**— 7%**](https://www.amazon.co.uk/dp/B0DG5V9ZMN)
**~~View all trending →~~**
## **What buyers say about drinks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**56%
*“Good Value for Money”*
**Taste-Overall**16%
*“Delicious Drink”*
**Quality-Overall**6%
*“Good quality”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Alcohol Flavor**2%
*“It's drinkable”*
**Sweetness**2%
*“It has a sweeter after taste which I prefer”*
**Freshness**2%
*“Its refreshing straight from the fridge”*
**Leak-Proof**1%
*“Don't leak”*
**Nutritional Content**1%
*“Low Calories”*
**Flavor**1%
*“refreshing flavour — rich caramel notes”*
### **What buyers complain about **
**Taste-Overall**24%
*“had an odd metallic taste”*
**Value For Money**14%
*“Probably why theyre so cheap”*
**Sweetness**7%
*“Sugar is high”*
**Quality-Overall**5%
*“not as good as usual”*
**Nutritional Content**5%
*“Diet Coke disappointment”*
**Advertised Vs Actual Product**4%
*“Not the same”*
**Artificial Sweeteners**3%
*“One negative I have is that I think the artificial sugars can be a bit sickly”*
**Ease Of Use**3%
*“Hard to open”*
**Stale/Rotten/Spoiled**2%
*“Old recipe”*
**Chunk/Clump/Collection**1%
*“All cans dented badley”*
## **Common questions**
- **Is drinks profitable to sell on Amazon United Kingdom?**
- The niche generates £3.3M/yr across 9 tracked products. 90-day search growth is +22.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the drinks niche?**
- 4 brands and 122 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drinks?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for drinks peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the drinks niche?**
- Listings span £2.72–£14.49; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 4,051 reviews — the moat a new listing must climb.
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