---
title: "Dried Mushrooms — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dried-mushrooms"
last_updated: "2026-07-31T16:14:54.556Z"
locale: en
meta:
description: "Niche score 51/100 · £46K/yr market · 46K searches/yr · £12.70 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £46K/yr market · 46K searches/yr · £12.70 avg price. Soft demand (-32.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dried Mushrooms — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **dried mushrooms**
**Worth a look**
Shows low returns (0.0%), but soft demand (-32.9% this quarter) keeps it on the watch list.
Market size 12Growth 9Conversion 78Competition 60Returns 100Price range 63Avg price 56Brand share 59Review moat 89Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****227.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.10–£36.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£46K**
£46K/yr · 46K searches
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dried mushrooms is a £46K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dried mushrooms market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#328**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**40**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**23%**
- Cooks & Co18% - East Asia Brand15% - Merchant Gourmet14% - Mel's Kitchen13% - Vigorous Mountains10% - Merryhill Mushrooms7%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -32.9% search growth over the last 90 days.
2K2KSpike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/dried-mushrooms/trend)
## **Top dried mushrooms search terms**
- **dried mushrooms**29K/yr-31.3%5.3% conv. - **dried mushrooms for cooking**11K/yr-40.6%8.4% conv. - **dried mushroom**4K/yr-29.6%6.0% conv. - **wild mushrooms**3K/yr-18.8%8.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dried-mushrooms/search-terms)
## **Top dried mushrooms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cooks & Co Dried Mixed Forest Mushrooms 500 g**Cooks & Co**£19.72**4.3★422 rev](https://www.amazon.co.uk/dp/B0081G1QRG) [2**East Asia Dried Abalone Shiitake Mushrooms 200g- Thick-Cap Chinese Mushrooms for Gourmet Soups & Festive Dishes**East Asia Brand**£6.63**4.6★6 rev](https://www.amazon.co.uk/dp/B0999FY9TB) [3**Mels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces**Mel's Kitchen**£4.58**4.7★32 rev](https://www.amazon.co.uk/dp/B0GSRN8MPX) [4**Merchant Gourmet Dried Porcini Mushrooms 30g**Merchant Gourmet**£3.18**4.5★81 rev](https://www.amazon.co.uk/dp/B0B71C7CJQ) [5**Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces**Mel's Kitchen**£15.14**4.8★5 rev](https://www.amazon.co.uk/dp/B0GL376PS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces**Mel's Kitchen**£4.58**32 rev4mo ago](https://www.amazon.co.uk/dp/B0GSRN8MPX) [**Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces**Mel's Kitchen**£15.14**5 rev5mo ago](https://www.amazon.co.uk/dp/B0GL376PS1) [**Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)**Merchant Gourmet**£22.29**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRN4FZZ) [**Merchant Gourmet Dried Mixed Mushrooms 30 g (6-Pack)**Merchant Gourmet**£20.63**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRQ4HLS) [**Morrisons The Best Woodland Mushrooms 170g**Morrisons**£2.11**51 rev10mo ago](https://www.amazon.co.uk/dp/B0FKBSCHQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces**Mel's Kitchen**£4.58**4.7★**▲ 437%**](https://www.amazon.co.uk/dp/B0GSRN8MPX) [**East Asia Dried Abalone Shiitake Mushrooms 200g- Thick-Cap Chinese Mushrooms for Gourmet Soups & Festive Dishes**East Asia Brand**£6.63**4.6★**▲ 295%**](https://www.amazon.co.uk/dp/B0999FY9TB) [**Merchant Gourmet Dried Mixed Mushrooms 30 g (6-Pack)**Merchant Gourmet**£20.63**0.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0GHRQ4HLS) [**Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)**Merchant Gourmet**£22.29**4.7★**▲ 191%**](https://www.amazon.co.uk/dp/B0GHRN4FZZ) [**Mels Kitchen Dried Mushrooms Mix 300g Rich Dried Blend of Mixed Mushrooms | Intense Umami Flavour | Ideal for Soups Risotto & Sauces**Mel's Kitchen**£15.14**4.8★**▲ 186%**](https://www.amazon.co.uk/dp/B0GL376PS1)
**~~View all trending →~~**
## **What buyers say about dried mushrooms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Really tasty, easy to rehdrate, and nice chunky pieces”*
**Flavor**17%
*“mild in flavour”*
**Quality-Overall**15%
*“These mushrooms are of very good quality”*
**Value For Money**9%
*“Well worth buying”*
**Cooking Instructions**5%
*“Delicious and easy to cook with”*
**Freshness**5%
*“they have a much longer shelf life than fresh ones”*
**Ingredients-Overall**3%
*“good mix of mushrooms”*
**Moist/Dry**3%
*“The ones reviewed here are well dried”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
### **What buyers complain about **
**Size-Overall**13%
*“A very big bag”*
**Taste-Overall**8%
*“didn't taste or feel good when eating”*
**Value For Money**7%
*“charge the higher price”*
**Moist/Dry**6%
*“Mouldy mushrooms, not proparly dried”*
**Stale/Rotten/Spoiled**4%
*“buying fresh mushrooms in advance isnt handy as they dont stay fresh”*
**Cooking Instructions**4%
*“Bit of a faff to prepare”*
**Thickness**4%
*“They are the thinner”*
**Ingredients-Overall**2%
*“I didn't realise it had so many additives”*
**Quality-Overall**2%
*“not a comment on the quality”*
**Durability**2%
*“only lasted a month before going mouldy”*
## **Common questions**
- **Is dried mushrooms profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dried mushrooms niche?**
- 14 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in dried mushrooms?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for dried mushrooms peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the dried mushrooms niche?**
- Listings span £2.10–£36.65; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
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