---
title: "Dried Lavender — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dried-lavender"
last_updated: "2026-07-31T15:03:02.835Z"
locale: en
meta:
description: "Niche score 47/100 · £67K/yr market · 94K searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £67K/yr market · 94K searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dried Lavender — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **dried lavender**
**Skip it**
Prices mostly outside the sweet spot ($2.73–$16.85) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 86Competition 45Returns 98Price range 13Avg price 20Brand share 43Review moat 45Quality gap 77
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,996.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.24**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£67K**
£67K/yr · 94K searches
**Price range**
**Bad****£2.73–£16.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dried lavender is a £67K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dried lavender market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£43K–£58K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- TooGet44% - 3drom12% - Atlantis Organica9% - Shiiyyu8% - COLOURFULTREES7% - CoolCrafts6% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
3K2KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/dried-lavender/trend)
## **Top dried lavender search terms**
- **dried lavender**66K/yr-5.4%7.5% conv. - **dried lavender flowers**11K/yr+5.4%5.2% conv. - **lavender dried**6K/yr-3.3%8.1% conv. - **lavender flowers**5K/yr-25.9%3.3% conv. - **dry lavender**4K/yr+7.9%6.3% conv. - **lavender buds**3K/yr-19.6%6.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dried-lavender/search-terms)
## **Top dried lavender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TooGet Fragrant Lavender Buds Natural Dried Flowers Wholesale Ultra Blue Grade - 1/2 Pound**TooGet**£8.30**4.4★8,805 rev](https://www.amazon.co.uk/dp/B06XY2TTCK) [2**TooGet Natural Lavender Bundles Freshly Harvested 200+ Stems Dried Lavender Bunch 16 - 18 Long Decorative Flowers Bouquet for Home Decor Crafts Gift Wedding or Any Occasion**TooGet**£8.26**3.6★1,690 rev](https://www.amazon.co.uk/dp/B07K8KQBD6) [3**Organic Dried Lavender Buds (0.55lb / 250g) - Ultra Fragrant Natural Wholesale Lavender Flowers for Sachets Wedding Toss Soap Making Candle Decor Crafts - Long Lasting Scent - Atlantis Organica**Atlantis Organica**£7.75**4.6★437 rev](https://www.amazon.co.uk/dp/B0F31LPTRZ) [4**200g Fragrant Lavender Buds Natural Dried Flowers Ultra Blue Grade Dried Lavender Flowers for Wedding Decor Crafts Soap Making Sachets Candle Supplies**Shiiyyu**£6.32**4.4★8 rev](https://www.amazon.co.uk/dp/B0GF2YSXZ7) [5**Dried Lavender Flowers 50g by Colourful Trees**COLOURFULTREES**£4.92**4.5★2 rev](https://www.amazon.co.uk/dp/B0G54FWCM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Dried Lavender Buds (0.55lb / 250g) - Ultra Fragrant Natural Wholesale Lavender Flowers for Sachets Wedding Toss Soap Making Candle Decor Crafts - Long Lasting Scent - Atlantis Organica**Atlantis Organica**£7.75**437 rev3mo ago](https://www.amazon.co.uk/dp/B0F31LPTRZ) [**200g Fragrant Lavender Buds Natural Dried Flowers Ultra Blue Grade Dried Lavender Flowers for Wedding Decor Crafts Soap Making Sachets Candle Supplies**Shiiyyu**£6.32**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GF2YSXZ7) [**Dried Lavender Flowers 50g by Colourful Trees**COLOURFULTREES**£4.92**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G54FWCM2) [**CoolCrafts Dried Lavender Flowers Dry Lavender Buds Bulk for Wedding Toss Crafts Sachets - 1/4 Pound**CoolCrafts**£6.01**4,395 rev1y ago](https://www.amazon.co.uk/dp/B0D9NVF6FG) [**Lavender Flowers Dried Loose Fresh Natural Genuine Scent Pot Pourri Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)**Masala Cottage**£3.67**19 rev2y ago](https://www.amazon.co.uk/dp/B0CW9HV77W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**200g Fragrant Lavender Buds Natural Dried Flowers Ultra Blue Grade Dried Lavender Flowers for Wedding Decor Crafts Soap Making Sachets Candle Supplies**Shiiyyu**£6.32**4.4★**▲ 212%**](https://www.amazon.co.uk/dp/B0GF2YSXZ7) [**Lavender Flowers Dried Loose Fresh Natural Genuine Scent Pot Pourri Premium Quality by Masala Cottage 25g-1.9kg (50 Grams)**Masala Cottage**£3.67**4.2★**▲ 167%**](https://www.amazon.co.uk/dp/B0CW9HV77W) [**Dried Lavender Flowers 50g by Colourful Trees**COLOURFULTREES**£4.92**4.5★**▲ 166%**](https://www.amazon.co.uk/dp/B0G54FWCM2) [**Organic Dried Lavender Buds (0.55lb / 250g) - Ultra Fragrant Natural Wholesale Lavender Flowers for Sachets Wedding Toss Soap Making Candle Decor Crafts - Long Lasting Scent - Atlantis Organica**Atlantis Organica**£7.75**4.6★**▲ 154%**](https://www.amazon.co.uk/dp/B0F31LPTRZ) [**3drom 12 Sachets of Premium Dried Premium Lavender in Delicate Lilac Organza Bags - Natural Home Fragrance Sleep Aid Gifts & Moth Repellent**3drom**£4.98**4.3★**▲ 80%**](https://www.amazon.co.uk/dp/B008MAOZNS)
**~~View all trending →~~**
## **What buyers say about dried lavender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“Beautiful fragrance”*
**Quality-Overall**14%
*“they are as good as new”*
**Value For Money**10%
*“Value for the money”*
**Advertised Vs Actual Product**5%
*“Its exactly what I needed”*
**Size-Overall**3%
*“nice size too”*
**Gifting Purpose**2%
*“Presents maybe just an a thankyou token”*
**Sleep Quality**2%
*“I definitely recommend people that find it hard to sleep”*
**Ease Of Use**2%
*“Useful little bags”*
**Moist/Dry**1%
*“perfect dried lavender”*
**Taste-Overall**1%
*“Overall, a lovely tea that Id happily buy again”*
### **What buyers complain about **
**Smell**43%
*“Not a strong scent either”*
**Quality-Overall**8%
*“Poor quality”*
**Advertised Vs Actual Product**7%
*“The description of this product is misleading”*
**Durability**6%
*“not very long lasting at all”*
**Size-Overall**5%
*“Sachets very small”*
**Value For Money**4%
*“not worth money”*
**Strength**3%
*“If you press, it will break and tear”*
**Allergies**2%
*“which has led to eye irritation for me”*
**Pest/Insect Control**2%
*“Not effective against moths”*
**Functionality-Overall**2%
*“They didn't work”*
### **Top return reasons **
**Smell**31%
**Quality-Overall**13%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Functionality-Overall**8%
**Color**7%
**Defective Material/Parts**4%
**Moist/Dry**3%
**Leak-Proof**3%
**Value For Money**2%
## **Common questions**
- **Is dried lavender profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dried lavender niche?**
- 12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in dried lavender?**
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for dried lavender peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dried lavender niche?**
- Listings span £2.73–£16.85; the average listing price is £7.24 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)