---
title: "Dried Cranberries — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dried-cranberries"
last_updated: "2026-07-31T15:03:37.168Z"
locale: en
meta:
description: "Niche score 48/100 · £130K/yr market · 123K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £130K/yr market · 123K searches/yr · £6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dried Cranberries — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **dried cranberries**
**Skip it**
Prices mostly outside the sweet spot ($1.14–$16.76) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 97Competition 36Returns 100Price range 11Avg price 19Brand share 65Review moat 85Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****306.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£130K**
£130K/yr · 123K searches
**Avg price**
**Bad****£6.92**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.14–£16.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dried cranberries is a £130K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dried cranberries market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£138K–£173K**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **47%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**29%**
- by Amazon22% - Seba Garden22% - Morrisons9% - Ocean Spray7% - Nature's Balance5% - zeina LOVE OUR FOOD5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/dried-cranberries/trend)
## **Top dried cranberries search terms**
- **cranberries**42K/yr-8.8%15.4% conv. - **dried cranberries**40K/yr-16.9%18.2% conv. - **dried cranberries unsweetened**13K/yr-7.8%8.5% conv. - **cranberries dried**16K/yr-28.7%14.6% conv. - **dried cranberries no sugar**3K/yr-22.2%3.3% conv. - **frozen cranberries**3K/yr-3.9%0.5% conv. - **fresh cranberries**5K/yr-28.1%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dried-cranberries/search-terms)
## **Top dried cranberries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Dried Cranberries 200g 1 pack**by Amazon**£2.44**4.7★919 rev](https://www.amazon.co.uk/dp/B0DWP7RZ3H) [2**Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking**Seba Garden**£9.87**4.6★101 rev](https://www.amazon.co.uk/dp/B0DQDZWSWM) [3**Cranberries 80g**Morrisons**£1.33**4.4★342 rev](https://www.amazon.co.uk/dp/B07VXQ4XSS) [4**Ocean Spray Original Craisins Dried Cranberries 1.36kg**Ocean Spray**£11.73**4.7★524 rev](https://www.amazon.co.uk/dp/B004MC5CKK) [5**Zeina Dried Cranberries for Snacking or Baking with Resealable Zip (1Kg) - Fat-Free Dry Fruit with a Source of Fibre - Sweetened Juicy Dried Cranberries.**zeina LOVE OUR FOOD**£11.86**4.4★499 rev](https://www.amazon.co.uk/dp/B088MGB935)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Balance Dried Cranberries 1kg Sweetened Juicy Dried Cranberries**Nature's Balance**£9.96**43 rev1y ago](https://www.amazon.co.uk/dp/B0FFZD7VL7) [**Natures Balance Dried Cranberries 500g Sweetened Juicy Dried Cranberries**Nature's Balance**£7.49**37 rev1y ago](https://www.amazon.co.uk/dp/B0FFZG2LTJ) [**by Amazon Dried Cranberries 200g 1 pack**by Amazon**£2.44**919 rev1y ago](https://www.amazon.co.uk/dp/B0DWP7RZ3H) [**Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking**Seba Garden**£9.87**101 rev1y ago](https://www.amazon.co.uk/dp/B0DQDZWSWM) [**Minton & Donello Dried Soft Cranberries 500g Pack - Sweet & Juicy Dried Fruit for Baking Breakfast Trail Mix Snacking & Desserts High Fibre Pantry Ingredient Suitable for Everyday Use**Minton & Donello**£5.78**9 rev2y ago](https://www.amazon.co.uk/dp/B0DYWX815K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raw Farm - Dried Cranberries Sweetened with Apple Juice No added Sugar 1 kg**Raw Farm Organic Natural Fresh**£16.76**4.7★**▲ 136%**](https://www.amazon.co.uk/dp/B0BGQDDFPL) [**Booths Cranberries 100g**Booths**£1.63**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B075XP3M97) [**Minton & Donello Dried Soft Cranberries 500g Pack - Sweet & Juicy Dried Fruit for Baking Breakfast Trail Mix Snacking & Desserts High Fibre Pantry Ingredient Suitable for Everyday Use**Minton & Donello**£5.78**3.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0DYWX815K) [**Bulk Dried Cranberries 500 g**BULK POWDERS**£5.19**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B00IXIWV1M) [**Seba Garden Premium Dried Cranberries 1kg Delicious and Packed with Flavor for Snacking Baking and Cooking**Seba Garden**£9.87**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0DQDZWSWM)
**~~View all trending →~~**
## **What buyers say about dried cranberries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Aromatic and tasty snack”*
**Value For Money**16%
*“Great value”*
**Quality-Overall**13%
*“Excellent quality”*
**Freshness**8%
*“Always delicious and fresh”*
**Baking**7%
*“Great for baking”*
**Sweetness**5%
*“Sweet and tasty”*
**Moist/Dry**5%
*“Moist and delicious”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Natural Ingredients**2%
*“Definitely delicious and very natural”*
**Ease Of Use**2%
*“Great and quick”*
### **What buyers complain about **
**Sweetness**18%
*“Now contain high sugar and taste revolting”*
**Size-Overall**14%
*“It is a large bag”*
**Moist/Dry**9%
*“Very dried”*
**Chunk/Clump/Collection**6%
*“While moist, I wouldn't say juicy, they do tend to clump together in the bag”*
**Taste-Overall**5%
*“Did not taste like other dried cranberries I have bought from shop”*
**Artificial Sweeteners**5%
*“Now contain high sugar and taste revolting”*
**Sour**5%
*“could be a bit more sour”*
**Texture/Consistency-Overall**5%
*“I didnt like the texture or taste of these cranberries”*
**Hard Feel**3%
*“they were rock hard”*
**Value For Money**3%
*“Supermarket & branded are expensive,”*
## **Common questions**
- **Is dried cranberries profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 17 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dried cranberries niche?**
- 14 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in dried cranberries?**
- Top complaints mined from reviews: Sweetness, Size-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for dried cranberries peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the dried cranberries niche?**
- Listings span £1.14–£16.76; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.
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