---
title: "Trend — dragon fruit - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dragon-fruit/trend"
last_updated: "2026-07-31T17:57:26.845Z"
locale: en
meta:
  description: "Niche score 59/100 · £111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dragon fruit - Flapen"
---

# **dragon fruit**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 23Conversion 82Competition 47Returns 100Price range 80Avg price 87Brand share 52Review moat 88Quality gap 86

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****239.27**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£19.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£1.65–£73.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£111K**

£111K/yr · 64K searches

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch