---
title: "Trend — douwe egberts coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/douwe-egberts-coffee/trend"
last_updated: "2026-07-31T19:34:40.371Z"
locale: en
meta:
  description: "Niche score 49/100 · £447K/yr market · 214K searches/yr · £22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £447K/yr market · 214K searches/yr · £22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — douwe egberts coffee - Flapen"
---

# **douwe egberts coffee**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 12Conversion 84Competition 36Returns 100Price range 83Avg price 94Brand share 0Review moat 65Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£22.50**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£6.37–£62.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****880.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£447K**

£447K/yr · 214K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand