---
title: "Douwe Egberts Coffee — £447K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/douwe-egberts-coffee"
last_updated: "2026-07-31T17:09:44.469Z"
locale: en
meta:
description: "Niche score 49/100 · £447K/yr market · 214K searches/yr · £22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £447K/yr market · 214K searches/yr · £22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Douwe Egberts Coffee — £447K/yr Amazon UK Niche (2026) - Flapen"
---
# **douwe egberts coffee**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 12Conversion 84Competition 36Returns 100Price range 83Avg price 94Brand share 0Review moat 65Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£6.37–£62.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****880.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£447K**
£447K/yr · 214K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, douwe egberts coffee is a £447K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **douwe egberts coffee market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£338K–£450K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **6%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Douwe Egberts92% - Senseo3% - Douwe Egbert3% - JDE2%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -26.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/douwe-egberts-coffee/trend)
## **Top douwe egberts coffee search terms**
- **douwe egberts coffee**136K/yr-25.8%7.1% conv. - **douwe egberts**19K/yr-14.1%5.4% conv. - **douwe egberts coffee 750g**15K/yr-34.0%8.2% conv. - **coffee douwe egberts**14K/yr-25.9%5.1% conv. - **douwe egberts coffee refill pack**9K/yr-46.2%5.6% conv. - **dow egberts coffee**7K/yr-22.1%5.1% conv. - **dough egberts coffee**5K/yr-16.9%5.4% conv. - **douwe egberts pure gold**5K/yr-46.2%6.3% conv. - **douwe egberts coffee 400g**3K/yr-28.4%2.0% conv. - **dowegbert coffee**899/yr-42.7%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/douwe-egberts-coffee/search-terms)
## **Top douwe egberts coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£22K10%£45K15%£67K20%£89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)**Douwe Egberts**£27.84**4.8★317 rev](https://www.amazon.co.uk/dp/B0DG5GQ5WM) [2**Douwe Egberts Pure Gold Instant Coffee - 1 x 750g Tin**Douwe Egberts**£27.55**4.7★408 rev](https://www.amazon.co.uk/dp/B00NPWCBTS) [3**Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g (Pack of 6 Jars Total 1.14kg)**Douwe Egberts**£40.57**4.7★3,392 rev](https://www.amazon.co.uk/dp/B006T9YBLU) [4**Douwe Egberts Pure Gold Instant Coffee 1.14 kg**Douwe Egberts**£7.75**4.3★108 rev](https://www.amazon.co.uk/dp/B017BJEMC4) [5**Douwe Egberts Pure Gold Medium Roast 190g**Douwe Egberts**£8.41**4.7★811 rev](https://www.amazon.co.uk/dp/B00DYQ7UTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Douwe Egberts Pure Gold Instant Coffee Refill 150G (Pack of 5 Total 750G)**Douwe Egberts**£27.84**317 rev1y ago](https://www.amazon.co.uk/dp/B0DG5GQ5WM) [**Douwe Egberts Pure Gold Instant Coffee 150g**Douwe Egberts**£6.37**317 rev1y ago](https://www.amazon.co.uk/dp/B0DJGNM5W8) [**Douwe Egberts Pure Gold Instant Coffee Sticks - 50 x 1.5g Sachets**JDE**£8.34**121 rev2y ago](https://www.amazon.co.uk/dp/B0C9XQQ4KY) [**Douwe Egberts Pure Decaffeinated Instant Coffee 190g**Douwe Egberts**£8.43**128 rev4y ago](https://www.amazon.co.uk/dp/B09XR8JK4S) [**Douwe Egberts Pure Indulgence Dark Roast Coffee 190g**Douwe Egberts**£8.27**310 rev6y ago](https://www.amazon.co.uk/dp/B0813YK11N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Douwe Egberts Pure Gold Instant Coffee 1.14 kg**Douwe Egberts**£7.75**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B017BJEMC4) [**Douwe Egberts Pure Gold Medium Roast 190g**Douwe Egberts**£8.41**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B00DYQ7UTG) [**Douwe Egberts Pure Decaffeinated Instant Coffee 190g**Douwe Egberts**£8.43**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B09XR8JK4S) [**Douwe Egberts Pure Gold Instant Coffee 400g**Douwe Egberts**£15.64**4.1★**▲ 33%**](https://www.amazon.co.uk/dp/B004G3ROLU) [**Douwe Egberts Pure Indulgence Dark Roast Coffee 190g**Douwe Egberts**£8.27**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0813YK11N)
**~~View all trending →~~**
## **What buyers say about douwe egberts coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Aromatic and delicious”*
**Caffeine Content**20%
*“Decent tasting coffee”*
**Value For Money**19%
*“Great value for money”*
**Quality-Overall**9%
*“Good quality coffee”*
**Ease Of Use**8%
*“Handy for out and about”*
**Flavor**6%
*“Good flavour”*
**Advertised Vs Actual Product**5%
*“As described arrived on time”*
**Recycle/Reuse**2%
*“the packaging is recyclable too”*
**Soft Feel**2%
*“I was pleasantly surprised by how smooth”*
**Solubility**1%
*“Dissolve well”*
### **What buyers complain about **
**Taste-Overall**37%
*“However, latest time 6 of the jars bought all tasted of chemicals”*
**Value For Money**20%
*“IT'S NOT FOR PROFIT”*
**Advertised Vs Actual Product**10%
*“MISLEADING DESCRIPTION”*
**Caffeine Content**10%
*“tastes like cheap coffee”*
**Powdered/Crumbled**7%
*“It wasnt granules it was powder which is a totally different taste”*
**Flavor**7%
*“It seems slightly different in flavour when first tried”*
**Size-Overall**7%
*“Larger than I thought”*
## **Common questions**
- **Is douwe egberts coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £447K/yr across 16 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the douwe egberts coffee niche?**
- 4 brands and 118 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in douwe egberts coffee?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for douwe egberts coffee peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the douwe egberts coffee niche?**
- Listings span £6.37–£62.44; the average listing price is £22.50 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.
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