---
title: "Trend — dolce gusto coffee pods - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dolce-gusto-coffee-pods/trend"
last_updated: "2026-07-31T21:08:54.687Z"
locale: en
meta:
  description: "Niche score 55/100 · £2.6M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £2.6M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dolce gusto coffee pods - Flapen"
---

# **dolce gusto coffee pods**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 95Growth 13Conversion 77Competition 62Returns 99Price range 71Avg price 79Brand share 11Review moat 25Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.6M**

£2.6M/yr · 2.0M searches

**Avg price**

**Great****£16.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.97–£42.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,190.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand