---
title: "Dishwasher Liquid — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dishwasher-liquid"
last_updated: "2026-07-31T15:57:46.477Z"
locale: en
meta:
description: "Niche score 41/100 · £1.1M/yr market · 713K searches/yr · £5.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £1.1M/yr market · 713K searches/yr · £5.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Liquid — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **dishwasher liquid**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 19Conversion 100Competition 8Returns 100Price range 0Avg price 17Brand share 0Review moat 47Quality gap 23
**Conversion**
**Incredible****26.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.1M**
£1.1M/yr · 713K searches
**Review moat**
**Okay****1,819.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.94**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.30–£13.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dishwasher liquid is a £1.1M/yr Amazon United Kingdom market (713K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher liquid market data**
- **Units sold / yr**
- **150K–200K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **£891K–£1.2M**
- units × avg price
- **Conversion rate**
- **26.8%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**105**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Finish72% - Ecover16% - CRYSTALE5% - McKLords4% - Ecozone3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/dishwasher-liquid/trend)
## **Top dishwasher liquid search terms**
- **rinse aid**182K/yr-6.7%22.3% conv. - **dishwasher rinse aid**180K/yr-11.2%24.2% conv. - **rinse aid dishwasher**135K/yr-6.8%23.1% conv. - **finish rinse aid**45K/yr-7.9%18.1% conv. - **dishwasher liquid**40K/yr-19.8%3.3% conv. - **dishwasher gel**24K/yr-37.8%0.1% conv. - **dishwasher detergent liquid**14K/yr-8.0%0.1% conv. - **dishwasher liquid detergent**13K/yr-37.9%0.3% conv. - **finish dishwasher rinse aid**9K/yr+2.3%19.2% conv. - **rinse aid dishwasher liquid**9K/yr-6.3%18.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dishwasher-liquid/search-terms)
## **Top dishwasher liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£170K30%£340K45%£511K60%£681K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£2.30**4.7★6,270 rev](https://www.amazon.co.uk/dp/B0C3HK6N55) [2**Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml**Ecover**£2.78**4.7★414 rev](https://www.amazon.co.uk/dp/B0D9M1WF3G) [3**Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£13.55**4.8★549 rev](https://www.amazon.co.uk/dp/B0DBJ4GZR7) [4**Crystale Platinum Rinse Aid 500ml**CRYSTALE**£2.35**4.3★9 rev](https://www.amazon.co.uk/dp/B0GRWGNFRW) [5**McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre**McKLords**£8.97**4.6★742 rev](https://www.amazon.co.uk/dp/B09NDXVL67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crystale Platinum Rinse Aid 500ml**CRYSTALE**£2.35**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GRWGNFRW) [**Finish Dishwasher Rinse & Shine Aid Lemon 3.2L (800ml x 4 pck) Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£13.55**549 rev1y ago](https://www.amazon.co.uk/dp/B0DBJ4GZR7) [**Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml**Ecover**£2.78**414 rev2y ago](https://www.amazon.co.uk/dp/B0D9M1WF3G) [**Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£2.30**6,270 rev3y ago](https://www.amazon.co.uk/dp/B0C3HK6N55) [**Finish Dishwasher Rinse & Shine Aid Fresh 800ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£5.18**1,183 rev3y ago](https://www.amazon.co.uk/dp/B0C3HJW3HR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crystale Platinum Rinse Aid 500ml**CRYSTALE**£2.35**4.3★**▲ 175%**](https://www.amazon.co.uk/dp/B0GRWGNFRW) [**Ecover Dishwasher Rinse Aid Sparkling Dishes and Quick Drying Action For The Ultimate Clean Pack of 1 450ml**Ecover**£2.78**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B0D9M1WF3G) [**EcoZone Rinse Aid Natural Rinsing Aid for Dishwashers Dry & Shine Gentle Formula for Sparkling & Streak-Free Results Leaves Glass & Crockery Hygienically Clean Vegan Friendly Solution (500ml)**Ecozone**£3.42**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B00BHUN8G0) [**McKLords Commercial Dishwasher Rinse Aid Lemon Fragrance Yellow 5 Litre**McKLords**£8.97**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B09NDXVL67) [**Finish Dishwasher Rinse & Shine Aid Lemon 400ml Ultimate Clean & Diamond Shine Glass Protection Spot Prevention Better Drying vs Finish Detergent Alone**Finish**£2.30**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0C3HK6N55)
**~~View all trending →~~**
## **What buyers say about dishwasher liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Good value for money”*
**Quality-Overall**18%
*“Good value good quality good shine good cleaning”*
**Ease Of Cleaning**11%
*“cleans really well”*
**Advertised Vs Actual Product**9%
*“Works as expected”*
**Efficiency**9%
*“Does the job everytime”*
**Smell**8%
*“The lemon scent is fresh”*
**Brightness/Shine/Glow**5%
*“dishes are very shiny”*
**Ease Of Use**4%
*“easy to use”*
**Eco Friendliness**4%
*“Eco friendly”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Doesn't work for me”*
**Leak-Proof**9%
*“Surprise it leaked everywhere”*
**Quality-Overall**9%
*“Like everything else, less effective than originally”*
**Smell**9%
*“Leaves strong artificial scent on dishes”*
**Contamination**9%
*“Be very careful”*
**Taste-Overall**9%
*“makes everything taste like chemicals”*
**Instructions/User Manual/Troubleshooting**5%
*“dont follow delvery instructions amazon's delvery is useless”*
**Dilute/Watery**5%
*“Very watered done”*
**Water Resistance**5%
*“Glasses still have water marks”*
**Ease Of Use**3%
*“A bit awkward to pour as its a heavy tub would benefit from a pull out pour spout as it splashes everywhere until theres a bit gone out of it”*
### **Top return reasons **
**Leak-Proof**34%
**Contamination**24%
**Quality-Overall**9%
**Value For Money**8%
**Compatibility-Overall**4%
**Functionality-Overall**4%
**Moist/Dry**4%
**Advertised Vs Actual Product**3%
**Smell**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is dishwasher liquid profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dishwasher liquid niche?**
- 5 brands and 105 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dishwasher liquid?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Quality-Overall. The return rate is 0.1%.
- **When does demand for dishwasher liquid peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dishwasher liquid niche?**
- Listings span £2.30–£13.55; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 1,820 reviews — the moat a new listing must climb.
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