---
title: "Search terms — dishwasher freshener - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dishwasher-freshener/search-terms"
last_updated: "2026-07-31T18:27:30.030Z"
locale: en
meta:
  description: "Niche score 45/100 · £97K/yr market · 82K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £97K/yr market · 82K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dishwasher freshener - Flapen"
---

# **dishwasher freshener**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 49Conversion 100Competition 10Returns 100Price range 0Avg price 15Brand share 0Review moat 73Quality gap 82

**Conversion**

**Incredible****22.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****569.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+19.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£97K**

£97K/yr · 82K searches

**Avg price**

**Bad****£5.34**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.48–£8.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100