---
title: "Dishwasher Freshener — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dishwasher-freshener"
last_updated: "2026-07-31T16:21:49.969Z"
locale: en
meta:
description: "Niche score 45/100 · £97K/yr market · 82K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £97K/yr market · 82K searches/yr · £5.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dishwasher Freshener — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **dishwasher freshener**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 49Conversion 100Competition 10Returns 100Price range 0Avg price 15Brand share 0Review moat 73Quality gap 82
**Conversion**
**Incredible****22.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****569.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£97K**
£97K/yr · 82K searches
**Avg price**
**Bad****£5.34**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.48–£8.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dishwasher freshener is a £97K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher freshener market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **22.0%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Finish63% - CARE + PROTECT14% - SOL10% - Elbow Grease8% - ABL Supplies4%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +19.4% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/dishwasher-freshener/trend)
## **Top dishwasher freshener search terms**
- **dishwasher freshener**60K/yr+27.4%17.2% conv. - **dishwasher freshener hanging**10K/yr-7.6%15.3% conv. - **dishwasher air freshener**6K/yr+2.5%17.2% conv. - **dishwasher deodoriser**3K/yr+18.8%14.0% conv. - **dishwasher smell fresh**3K/yr-6.7%23.0% conv. - **finish dishwasher freshener lemon**2K/yr-6.4%5.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dishwasher-freshener/search-terms)
## **Top dishwasher freshener products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£15K30%£29K45%£44K60%£58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime**Finish**£2.42**4.6★1,199 rev](https://www.amazon.co.uk/dp/B0176MCKRK) [2**SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker**SOL**£4.87**3.3★103 rev](https://www.amazon.co.uk/dp/B0FB48TQ5Z) [3**Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)**Elbow Grease**£1.48**4.6★58 rev](https://www.amazon.co.uk/dp/B0GGJJPC3H) [4**CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells**CARE + PROTECT**£8.89**4.3★108 rev](https://www.amazon.co.uk/dp/B0D8W4NHSR) [5**CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes**CARE + PROTECT**£4.72**4.3★624 rev](https://www.amazon.co.uk/dp/B0C3W8YC2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)**Elbow Grease**£1.48**58 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJJPC3H) [**Dishwasher Freshener 4 Pack Fresh Lemon Deodoriser Long Lasting 46 Weeks Each Eliminates Odours & Unwanted Smells Leaves Dishwasher Smelling Fresh & Clean for Longer**ABL Supplies**£5.00**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG5XC52) [**SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker**SOL**£4.87**103 rev1y ago](https://www.amazon.co.uk/dp/B0FB48TQ5Z) [**CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells**CARE + PROTECT**£8.89**108 rev1y ago](https://www.amazon.co.uk/dp/B0D8W4NHSR) [**CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - 2 Shells - Upto 120 Washes**CARE + PROTECT**£4.72**624 rev3y ago](https://www.amazon.co.uk/dp/B0C3W8YC2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Finish Dishwasher Freshener and Cleaner Multipack**Finish**£7.80**4.6★**▲ 68%**](https://www.amazon.co.uk/dp/B079ZFB82G) [**SOL 4pk Dishwasher Freshener Hanging Lemon Scent Achieve Cleaner Dishes and Fresh Smell in Every Wash with Dishwasher Cleaner Odour Remover with Unique Scent Control Rinse Aid + Sticker**SOL**£4.87**3.3★**▲ 62%**](https://www.amazon.co.uk/dp/B0FB48TQ5Z) [**Elbow Grease Dishwasher Freshener (Lemon Fresh 2 Pack)**Elbow Grease**£1.48**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B0GGJJPC3H) [**Reckitt Benckiser Finish Dishwasher Freshener Lemon and Lime**Finish**£2.42**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0176MCKRK) [**CARE+PROTECT ECO+ Deodorant for Dishwasher - Eliminates Bad Odours - Long-Lasting Lemon Fragrance - Maxi Pack 3x 2 Shells**CARE + PROTECT**£8.89**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0D8W4NHSR)
**~~View all trending →~~**
## **What buyers say about dishwasher freshener**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Refreshing scent”*
**Value For Money**18%
*“Great value for money”*
**Advertised Vs Actual Product**12%
*“Exactly what I wanted wanted thank you”*
**Quality-Overall**7%
*“No complaints”*
**Freshness**6%
*“Really fresh and clean scent”*
**Ease Of Use**4%
*“convenient it is to use”*
**Ease Of Cleaning**2%
*“clean really does the job”*
**Durability**2%
*“It's good as long as it lasts”*
**Efficiency**1%
*“effective little product”*
**De-Grease**1%
*“Elbow Grease is a good brand too”*
### **What buyers complain about **
**Smell**48%
*“Not the best, faint scent”*
**Strength**6%
*“Not very sturdy flimsy for hanging on racks”*
**Natural Resource Wastage**5%
*“Absolute waste of money”*
**Value For Money**4%
*“more expensive than in shops”*
**Durability**3%
*“fades away long before you actually need it”*
**Washability**3%
*“Doesn't last many washes”*
**Functionality-Overall**2%
*“it didn't work”*
**Size-Overall**2%
*“Smaller than expected”*
**Add-Ons/Attachments**2%
*“Difficult to attach”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Smell**80%
**Functionality-Overall**20%
## **Common questions**
- **Is dishwasher freshener profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dishwasher freshener niche?**
- 5 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dishwasher freshener?**
- Top complaints mined from reviews: Smell, Strength, Natural Resource Wastage. The return rate is 0.0%.
- **When does demand for dishwasher freshener peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dishwasher freshener niche?**
- Listings span £1.48–£8.89; the average listing price is £5.34 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.
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