---
title: "Trend — dishwasher detergent - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dishwasher-detergent/trend"
last_updated: "2026-07-31T09:24:23.306Z"
locale: en
meta:
  description: "Niche score 61/100 · £7.4M/yr market · 3.9M searches/yr · £11.75 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £7.4M/yr market · 3.9M searches/yr · £11.75 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — dishwasher detergent - Flapen"
---

# **dishwasher detergent**

**Launch it**

A $7.4M/yr market growing +8.8% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 36Conversion 98Competition 81Returns 99Price range 52Avg price 48Brand share 11Review moat 25Quality gap 19

**Market size**

**Incredible****£7.4M**

£7.4M/yr · 3.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****£3.18–£27.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.75**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,864.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand