---
title: "Dishwasher Detergent — £7.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dishwasher-detergent"
last_updated: "2026-07-31T07:18:30.464Z"
locale: en
meta:
description: "Niche score 61/100 · £7.4M/yr market · 3.9M searches/yr · £11.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £7.4M/yr market · 3.9M searches/yr · £11.75 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Dishwasher Detergent — £7.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **dishwasher detergent**
**Launch it**
A $7.4M/yr market growing +8.8% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 36Conversion 98Competition 81Returns 99Price range 52Avg price 48Brand share 11Review moat 25Quality gap 19
**Market size**
**Incredible****£7.4M**
£7.4M/yr · 3.9M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****£3.18–£27.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.75**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,864.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dishwasher detergent is a £7.4M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dishwasher detergent market data**
- **Units sold / yr**
- **600K–800K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£7.0M–£9.4M**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**9 **—flat
**Sellers**
**305**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**3%**
- Finish42% - Fairy36% - by Amazon10% - Astonish6% - UINCLU2% - Antikal1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/dishwasher-detergent/trend)
## **Top dishwasher detergent search terms**
- **dishwasher tablets**2.7M/yr+14.6%15.7% conv. - **fairy dishwasher tablets**250K/yr-4.3%12.5% conv. - **finish dishwasher tablet**235K/yr+1.2%12.9% conv. - **fairy platinum plus dishwasher tablets**92K/yr-6.6%12.6% conv. - **finish dishwasher tablets**49K/yr+5.6%9.5% conv. - **dishwasher tablet**44K/yr-10.9%11.1% conv. - **dish washer tablets**37K/yr+7.3%18.2% conv. - **dishwasher pods**38K/yr+10.8%10.8% conv. - **dishwasher tabs**49K/yr-23.5%15.8% conv. - **finish**41K/yr+3.4%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dishwasher-detergent/search-terms)
## **Top dishwasher detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£222K6%£444K9%£667K12%£889K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Finish Dishwasher Tablet Ultimate Infinity Shine 100 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle**Finish**£11.30**4.7★12,263 rev](https://www.amazon.co.uk/dp/B09QXMZHV8) [2**by Amazon ALL-IN-ONE Lemon Dishwasher Tablets 40 tablets**by Amazon**£3.25**4.4★4,789 rev](https://www.amazon.co.uk/dp/B0CPPK1Q8N) [3**Finish Dishwasher Tablet Power All in One 110 Tabs Fresh Scent for Everyday Clean and Shine**Finish**£10.29**4.7★10,835 rev](https://www.amazon.co.uk/dp/B07VM1HQDJ) [4**Finish Dishwasher Tablet Ultimate Infinity Shine 48 Tabs Lemon Sparkle Clean & Shine Detergent Tabs Tough on Grease Stains Effective for Short Eco Cycle**Finish**£6.13**4.8★1,253 rev](https://www.amazon.co.uk/dp/B0F633R884) [5**Fairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues**Fairy**£10.18**4.8★80 rev](https://www.amazon.co.uk/dp/B0G6VGWYTY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues**Fairy**£10.18**80 rev7mo ago](https://www.amazon.co.uk/dp/B0G6VGWYTY) [**Fairy Original Power Dishwasher Tablets Lemon 140 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine Without Residues**Fairy**£14.38**99 rev7mo ago](https://www.amazon.co.uk/dp/B0G6VCKX56) [**Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner**Fairy**£13.11**1,066 rev7mo ago](https://www.amazon.co.uk/dp/B0G6V7KX7Y) [**Fairy Platinum Plus Dishwasher Tablets Lemon 122 Capsules Impeccable Clean Even in Quick Cycles Without Pre-Wash Anti-Dull Technology Super Shine Function**Fairy**£16.99**16,289 rev7mo ago](https://www.amazon.co.uk/dp/B0G6V95YM6) [**Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter**Fairy**£13.26**68 rev7mo ago](https://www.amazon.co.uk/dp/B0G6V5WBRV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fairy Original Power Dishwasher Tablets Lemon 84 Capsules 1st Time Cleaning Action with No Rewash Effective on 100% Grease Spotless Shine without Residues**Fairy**£10.18**4.8★**▲ 245%**](https://www.amazon.co.uk/dp/B0G6VGWYTY) [**Fairy Platinum Dishwasher Tablets Lemon 51 Capsules Tackles Tough Challenges Greasy Filter**Fairy**£6.60**4.7★**▲ 196%**](https://www.amazon.co.uk/dp/B0G6TZ2D1R) [**Fairy Platinum Dishwasher Tablets Lemon 113 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter**Fairy**£13.26**4.8★**▲ 185%**](https://www.amazon.co.uk/dp/B0G6V5WBRV) [**Fairy Platinum Dishwasher Tablets Lemon 81 Capsules Powerful Even on Tough Cleaning Challenges Clean Dishes Shiny Machine Cleans Greasy Filter**Fairy**£12.59**4.9★**▲ 183%**](https://www.amazon.co.uk/dp/B0G6VKBZ9R) [**Fairy 30 Minute Miracle Platinum Plus Dishwasher Tablets 82 Capsules Dishwasher Cleaner**Fairy**£13.11**4.8★**▲ 177%**](https://www.amazon.co.uk/dp/B0G6V7KX7Y)
**~~View all trending →~~**
## **What buyers say about dishwasher detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Excellent value for money”*
**Ease Of Cleaning**17%
*“CLEANS WELL”*
**Quality-Overall**15%
*“The build quality is solid”*
**Advertised Vs Actual Product**8%
*“Work as what it is”*
**Smell**4%
*“nice lemon scent”*
**Washability**3%
*“Washed well”*
**Brightness/Shine/Glow**3%
*“Sparkling clear results”*
**Efficiency**2%
*“Does the job”*
**Ease Of Use**2%
*“Ease of use”*
**Residue**2%
*“Doesnt leave a residue like some”*
### **What buyers complain about **
**Ease Of Cleaning**19%
*“Not cleaning”*
**Quality-Overall**11%
*“Not best quality”*
**Value For Money**8%
*“The price is high”*
**Stain Resistance**8%
*“Leaves stain”*
**Residue**8%
*“Leaves residue behind”*
**Solubility**7%
*“Not dissolving properly”*
**Smell**6%
*“the smell is nauseating”*
**Washability**3%
*“Poor quality of washing”*
**De-Grease**3%
*“it doesnt remove grease at all—even if you wipe oily dishes”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Value For Money**24%
**Smell**13%
**Leak-Proof**10%
**Ease Of Cleaning**6%
**Residue**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Functionality-Overall**4%
**Solubility**3%
**Size-Overall**3%
## **Common questions**
- **Is dishwasher detergent profitable to sell on Amazon United Kingdom?**
- The niche generates £7.4M/yr across 46 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Launch it (61/100).
- **How competitive is the dishwasher detergent niche?**
- 9 brands and 305 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in dishwasher detergent?**
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for dishwasher detergent peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dishwasher detergent niche?**
- Listings span £3.18–£27.91; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 4,864 reviews — the moat a new listing must climb.
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