---
title: "Trend — dirtea - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dirtea/trend"
last_updated: "2026-07-31T16:54:15.601Z"
locale: en
meta:
  description: "Niche score 56/100 · £83K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £83K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dirtea - Flapen"
---

# **dirtea**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 9Conversion 76Competition 75Returns 100Price range 75Avg price 88Brand share 44Review moat 50Quality gap 80

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.22**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Great****£7.45–£37.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,509.63**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£83K**

£83K/yr · 56K searches

**Growth**

**Bad****-32.6%**

90-day search growth — must beat 0% to launch