---
title: "Dips — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dips"
last_updated: "2026-07-31T15:55:44.242Z"
locale: en
meta:
description: "Niche score 54/100 · £213K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £213K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dips — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **dips**
**Worth a look**
Shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 41Growth 52Conversion 100Competition 59Returns 100Price range 29Avg price 9Brand share 2Review moat 79Quality gap 53
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****416.97**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£213K**
£213K/yr · 284K searches
**Price range**
**Okay****£1.15–£20.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£3.32**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dips is a £213K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dips market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£199K–£266K**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 90%
**Open market**
**0%**
- Morrisons73% - Doritos8% - Booths8% - by Amazon6% - Dip5% - Boursin1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.
35K25KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/dips/trend)
## **Top dips search terms**
- **dips**149K/yr+41.2%16.2% conv. - **dip**102K/yr+10.3%11.8% conv. - **sour cream and chive dip**20K/yr-33.7%22.5% conv. - **sour cream and chive**5K/yr+77.2%18.4% conv. - **sour cream dip**4K/yr+56.5%28.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dips/search-terms)
## **Top dips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£11K10%£21K15%£32K20%£43K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Soured Cream & Chive Dip 170g**Morrisons**£1.50**4.7★65 rev](https://www.amazon.co.uk/dp/B0FKMT28QL) [2**Morrisons Party Dip Mix 500g**Morrisons**£3.47**4.3★871 rev](https://www.amazon.co.uk/dp/B07VR22D5T) [3**Morrisons Onion Garlic & Herb Dip 170g**Morrisons**£1.47**4.4★152 rev](https://www.amazon.co.uk/dp/B0F53LLN3C) [4**Booths Premium Sour Cream and Chive Dip 200g**Booths**£1.44**4.5★388 rev](https://www.amazon.co.uk/dp/B075XNZ382) [5**Morrisons Salsa 170g**Morrisons**£1.48**4.4★46 rev](https://www.amazon.co.uk/dp/B0FKMXC7JW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Tex Mex Layered Dip 170g**Morrisons**£3.17**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY9HYZ4V) [**Morrisons Sour Cream & Chive Dip 280g**Morrisons**£1.47**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T98LK8) [**Morrisons Mild Salsa Dip 300g**Morrisons**£1.44**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G2TD97T7) [**Morrisons The Best Trio Dip 300g**Morrisons**£4.70**16 rev1y ago](https://www.amazon.co.uk/dp/B0F7LBD6LZ) [**Morrisons The Best Whipped Feta Dip with Mint Oil 160g**Morrisons**£2.83**16 rev1y ago](https://www.amazon.co.uk/dp/B0F7LFFJB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Tex Mex Layered Dip 170g**Morrisons**£3.17**0.0★**▲ 235%**](https://www.amazon.co.uk/dp/B0GY9HYZ4V) [**Morrisons Mild Salsa Dip 300g**Morrisons**£1.44**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B0G2TD97T7) [**Morrisons Salsa 170g**Morrisons**£1.48**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0FKMXC7JW) [**Morrisons Sour Cream & Chive Dip 280g**Morrisons**£1.47**5.0★**▲ 45%**](https://www.amazon.co.uk/dp/B0G2T98LK8) [**BoothsPremium Roasted Garlic Aioli 200g**Booths**£1.45**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B0D6N46YP7)
**~~View all trending →~~**
## **What buyers say about dips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Really nice tasting dip also used it on new potatoes, really tasty”*
**Quality-Overall**12%
*“Nice variety”*
**Smell**8%
*“Good choice for a daily use perfume”*
**Eco Friendliness**7%
*“Eco friendly”*
**Flavor**6%
*“Straight from the jar it has a nice tomato flavour with a bit of onion”*
**Spiciness**4%
*“I love this cheesy spicy dip”*
**Texture/Consistency-Overall**4%
*“Nice taste,nice consistency”*
**Sour**4%
*“Amazing falvours and best tasting sour cream on the market”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**3%
*“Value for money”*
### **What buyers complain about **
**Taste-Overall**18%
*“No taste”*
**Ease Of Cleaning**17%
*“Poor cleaning”*
**Quality-Overall**7%
*“I am not happy with the quality of the sheets at all”*
**Functionality-Overall**6%
*“it does not perform as well as normal brands”*
**Dilute/Watery**6%
*“Watery”*
**Blend/Ratio**6%
*“Too much garlic”*
**Flavor**4%
*“Just lacks flavour”*
**Stain Resistance**3%
*“Tea stains on cups, cloudy cup, dirty pots and pans”*
**Smell**3%
*“But clothed didnt smell clean”*
**Strength**3%
*“Not that strong”*
### **Top return reasons **
**Ease Of Cleaning**36%
**Functionality-Overall**26%
**Smell**14%
**Value For Money**6%
**Stain Resistance**6%
**Dilute/Watery**4%
**Washability**2%
**Moist/Dry**2%
**Strength**2%
**Leak-Proof**2%
## **Common questions**
- **Is dips profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the dips niche?**
- 6 brands and 46 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dips?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.0%.
- **When does demand for dips peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the dips niche?**
- Listings span £1.15–£20.75; the average listing price is £3.32 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.
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