---
title: "Trend — diet food - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/diet-food/trend"
last_updated: "2026-07-31T22:47:45.575Z"
locale: en
meta:
  description: "Niche score 39/100 · £72K/yr market · 131K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £72K/yr market · 131K searches/yr · £3.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — diet food - Flapen"
---

# **diet food**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 43Conversion 98Competition 27Returns 100Price range 0Avg price 9Brand share 0Review moat 71Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****650.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£72K**

£72K/yr · 131K searches

**Avg price**

**Bad****£3.18**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.86–£9.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100