---
title: "Reviews — diatomaceous earth food grade - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/diatomaceous-earth-food-grade/reviews"
last_updated: "2026-07-31T21:45:51.743Z"
locale: en
meta:
  description: "Niche score 60/100 · £126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £126K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — diatomaceous earth food grade - Flapen"
---

# **diatomaceous earth food grade**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 70Conversion 95Competition 40Returns 97Price range 61Avg price 55Brand share 46Review moat 73Quality gap 58

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****568.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+52.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£5.80–£29.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.64**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£126K**

£126K/yr · 81K searches