---
title: "Dessert — £154K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dessert"
last_updated: "2026-07-31T14:57:50.469Z"
locale: en
meta:
description: "Niche score 57/100 · £154K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £154K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dessert — £154K/yr Amazon UK Niche (2026) - Flapen"
---
# **dessert**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 17Conversion 72Competition 90Returns 100Price range 66Avg price 9Brand share 48Review moat 74Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Good****520.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£0.77–£42.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£154K**
£154K/yr · 752K searches
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.10**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dessert is a £154K/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dessert market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **£124K–£155K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **3%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**76%**
Top 20: 97%
**Top-5 click share**
**25%**
Top 20: 68%
**Open market**
**21%**
- Gü38% - Morrisons20% - Cadbury12% - Rolo4% - The Coconut Collaborative3% - Nestle Milkybar3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
23K18KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/dessert/trend)
## **Top dessert search terms**
- **dessert**204K/yr+1.7%5.1% conv. - **desserts**156K/yr-41.9%5.9% conv. - **chocolate dessert**13K/yr-7.3%12.3% conv. - **pots of joy**4K/yr-13.6%24.6% conv. - **gu cheesecake**3K/yr-9.9%9.4% conv. - **pot of joy**2K/yr-9.8%28.1% conv. - **gu desserts**2K/yr-18.4%4.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dessert/search-terms)
## **Top dessert products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£6K6%£9K8%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gu New York Cheesecake Dessert 2 x 70g**Gü**£2.69**4.4★31 rev](https://www.amazon.co.uk/dp/B0FQWDGZL3) [2**Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g**Gü**£2.98**4.7★24 rev](https://www.amazon.co.uk/dp/B0FQWSTZ57) [3**Gü Salted Caramel Cheesecake Dessert 2 x 82g**Gü**£3.07**4.4★26 rev](https://www.amazon.co.uk/dp/B0FQWD7JYP) [4**Morrisons Chocolate Supremes Dessert 6 X 90g**Morrisons**£1.55**4.5★632 rev](https://www.amazon.co.uk/dp/B01IBO20KY) [5**Cadbury Dairy Milk Pots of Joy Chocolate Dessert**Cadbury**£1.15**4.6★30 rev](https://www.amazon.co.uk/dp/B0DXQ9DXHS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces**Cadbury**£3.09**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXF85VBH) [**Morrisons The Best Amaretto Tiramisu 2 x 85g**Morrisons**£3.77**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GKQ7SDVZ) [**The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g**The Coconut Collaborative**£2.28**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GFWMTBFX) [**Gu New York Cheesecake Dessert 2 x 70g**Gü**£2.69**31 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWDGZL3) [**Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g**Gü**£2.98**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWSTZ57)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Dairy Milk Sharing Pot Desserts with Twirl Chocolate Pieces**Cadbury**£3.09**0.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GXF85VBH) [**Morrisons Choux Buns 2 Pack Cream Pastries**Morrisons**£1.87**4.4★**▲ 221%**](https://www.amazon.co.uk/dp/B0C7H7BQZ6) [**The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g**The Coconut Collaborative**£2.28**3.6★**▲ 126%**](https://www.amazon.co.uk/dp/B0GFWMTBFX) [**Morrisons The Best Amaretto Tiramisu 2 x 85g**Morrisons**£3.77**5.0★**▲ 116%**](https://www.amazon.co.uk/dp/B0GKQ7SDVZ) [**Gü Wild Strawberry & Clotted Cream Cheesecake Dessert 2 x 82g**Gü**£2.98**4.7★**▲ 93%**](https://www.amazon.co.uk/dp/B0FQWSTZ57)
**~~View all trending →~~**
## **What buyers say about dessert**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Delicious as always”*
**Value For Money**11%
*“Excellent value”*
**Baking**11%
*“Best cheesecake ever”*
**Quality-Overall**9%
*“Excellent product”*
**Sweetness**5%
*“Lovely sweets”*
**Flavor**4%
*“Fantastic flavour”*
**Freshness**3%
*“Filled with fresh cream”*
**Size-Overall**2%
*“Just the right size”*
**Gifting Purpose**2%
*“A beautifully presented gift”*
**Texture/Consistency-Overall**2%
*“a lovely cream texture”*
### **What buyers complain about **
**Size-Overall**19%
*“Large”*
**Taste-Overall**10%
*“This tastes watered down”*
**Value For Money**6%
*“Slightly over priced”*
**Texture/Consistency-Overall**6%
*“such a weird texture”*
**Moist/Dry**5%
*“Found some pieces very dry and tasteless”*
**Powdered/Crumbled**5%
*“Getting squashed”*
**Flavor**5%
*“Not as nice as other flavours Ive tried”*
**Stale/Rotten/Spoiled**5%
*“both arrived squashed”*
**Storage Temperature**3%
*“bjt so squashed it had burst the wrapping”*
**Sweetness**3%
*“Far to sweet”*
### **Top return reasons **
**Leak-Proof**100%
## **Common questions**
- **Is dessert profitable to sell on Amazon United Kingdom?**
- The niche generates £154K/yr across 69 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the dessert niche?**
- 30 brands and 56 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in dessert?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for dessert peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dessert niche?**
- Listings span £0.77–£42.85; the average listing price is £3.10 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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