---
title: "Desiccated Coconut — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/desiccated-coconut"
last_updated: "2026-07-31T16:12:37.838Z"
locale: en
meta:
description: "Niche score 37/100 · £82K/yr market · 71K searches/yr · £6.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £82K/yr market · 71K searches/yr · £6.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Desiccated Coconut — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **desiccated coconut**
**Skip it**
Prices mostly outside the sweet spot ($2.07–$14.46) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 98Competition 13Returns 100Price range 0Avg price 19Brand share 19Review moat 85Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****308.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£82K**
£82K/yr · 71K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.81**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£2.07–£14.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desiccated coconut is a £82K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **desiccated coconut market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£85K–£102K**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**14**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**5%**
- Old India32% - Morrisons21% - CHANDRA17% - Wholefood Earth15% - PURIMA8% - NutriCraft2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -5.9% search growth over the last 90 days.
2K1KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/desiccated-coconut/trend)
## **Top desiccated coconut search terms**
- **desiccated coconut**34K/yr-9.2%9.5% conv. - **dessicated coconut**25K/yr+0.8%14.5% conv. - **desiccated coconut 1kg**6K/yr-5.0%13.4% conv. - **coconut dessicated**6K/yr-15.8%9.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/desiccated-coconut/search-terms)
## **Top desiccated coconut products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£25K40%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old India Coconut Desiccated Medium 1kg**Old India**£6.88**4.6★448 rev](https://www.amazon.co.uk/dp/B08MY1GNPC) [2**Morrisons Desiccated Coconut 200g**Morrisons**£2.07**4.6★590 rev](https://www.amazon.co.uk/dp/B07NGFHSLT) [3**Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins**CHANDRA**£9.82**4.7★1,014 rev](https://www.amazon.co.uk/dp/B07T1DL7VT) [4**Wholefood Earth Organic Coconut Desiccated 250g | GMO Free | Vegan | High Fibre | Certified Organic**Wholefood Earth**£4.17**4.7★447 rev](https://www.amazon.co.uk/dp/B01B3BDY4S) [5**Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA**PURIMA**£9.05**4.6★332 rev](https://www.amazon.co.uk/dp/B08Z4GCLWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Desiccated Coconut (Medium) - 2kg (2x1kg) | Coconut Fibre | Unsweetened Coconut Flakes | Shredded Dehydrated Coconut Flake | Perfect For Coconut Oil Coconut Milk Coconut Water Lovers**CR Snacking**£14.46**98 rev3y ago](https://www.amazon.co.uk/dp/B0C8VJ2K9M) [**Coconut Desiccated 1kg (BWFO)**Buy Whole Foods Online**£6.74**75 rev3y ago](https://www.amazon.co.uk/dp/B0BH4LGRDK) [**NutriCraft Organic Desiccated Coconut - 1kg 100% Pure Finely Grated High Moisture Content Flavourful for Baking Snacking and Savoury Dishes Organic Vegan-friendly**NutriCraft**£9.76**50 rev3y ago](https://www.amazon.co.uk/dp/B0BQCP8TGV) [**Old India Coconut Desiccated Medium 1kg**Old India**£6.88**448 rev5y ago](https://www.amazon.co.uk/dp/B08MY1GNPC) [**Old India Coconut Desiccated Medium 500g**Old India**£5.77**448 rev5y ago](https://www.amazon.co.uk/dp/B08LVVFSBM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old India Coconut Desiccated Medium 500g**Old India**£5.77**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B08LVVFSBM) [**Chandra Whole Foods Desiccated Coconut 1KG - Low-GI Desiccated Coconut for Snack Making Smoothies Baking & Cooking - Gluten-Free Keto Grounded Coconut Rich in Protein & Vitamins**CHANDRA**£9.82**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B07T1DL7VT) [**Desiccated Coconut 1kg Natural Shredded Raw Dried Flakes Desicated Dry Grated Flesh Untoasted Unsweetened Dessicated for Baking Cooking Desserts Cakes Non GMO & Vegan (Packaging May Vary) PURIMA**PURIMA**£9.05**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B08Z4GCLWD) [**Desiccated Coconut 250g**Wholefood Earth**£3.96**4.7★**▲ 16%**](https://www.amazon.co.uk/dp/B08GDFK15T) [**Old India Coconut Desiccated Medium 1kg**Old India**£6.88**4.6★**— 10%**](https://www.amazon.co.uk/dp/B08MY1GNPC)
**~~View all trending →~~**
## **What buyers say about desiccated coconut**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good all round product”*
**Value For Money**18%
*“A very fair price too”*
**Taste-Overall**12%
*“you can really taste coconut”*
**Flavor**8%
*“Good flavour”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Freshness**6%
*“Fresh, tasty well packed”*
**Smell**3%
*“Lovely smell and easy of use great product to work with”*
**Vegan/Organic**3%
*“Its organic and great for cooking”*
**Baking**3%
*“Lovely for baking good value for money”*
**Health Benefits-Overall**2%
*“its all healthy”*
### **What buyers complain about **
**Moist/Dry**13%
*“Has mild taste as dry”*
**Allergies**13%
*“My daughter has a peanut allergy”*
**Side Effects**13%
*“Thus could have made me very ill”*
**Advertised Vs Actual Product**13%
*“Looks the the label completely contradicted the description false advertising”*
**Natural Ingredients**13%
*“Not natural as said”*
**Nutritional Content**13%
*“Its a may contain gluten it should not come up when customers with coeliac disease are searching for gluten free”*
## **Common questions**
- **Is desiccated coconut profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 12 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the desiccated coconut niche?**
- 9 brands and 14 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in desiccated coconut?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Side Effects. The return rate is 0.0%.
- **When does demand for desiccated coconut peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the desiccated coconut niche?**
- Listings span £2.07–£14.46; the average listing price is £6.81 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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